An incremental growth of USD 0.8 billion is forecasted for the Turkey beauty and personal care products market, which is likely to experience a CAGR of roughly 2.7% between 2024 and 2029. Turkey’s beauty and personal care market is expanding, driven by a growing middle class and a rising interest in personal grooming and wellness. Turkish consumers are increasingly seeking skincare products that address specific skin concerns, such as anti-aging, brightening, and hydration. There is also a strong demand for natural beauty products, with local ingredients like rosewater and olive oil being central to the market. The influence of social media, beauty influencers, and digital platforms is reshaping consumer preferences, driving both awareness and demand for international and local beauty brands.
The report offers a comprehensive evaluation of the Turkey beauty and personal care products market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product type, price range, consumer group and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the beauty and personal care products industry.
Market Segmentation
The Turkey beauty and personal care products market is classified into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: mass, premium
Consumer group: baby/child, adult
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, beauty and personal stores, pharmacies, e-commerce, others
The beauty and personal care products market in Turkey is segmented based on product type, price range, consumer group and distribution channel. By product type, it includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes mass, and premium. Consumer group segments comprise baby/child, and adult. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, beauty and personal stores, pharmacies, e-commerce, and others.
Competitive Landscape
The beauty and personal care products market remains highly competitive, with major players including L’Oreal S.A., The Procter & Gamble Company (P&G), Unilever PLC, Beiersdorf AG, Yves Rocher sa, Natura & Co, Colgate-Palmolive Company, Tanalize Kosmetik AS, Evyap Sabun Yag Gliserin San ve Tic A.S., Henkel AG & Co. KGaA, Kenvue Inc., Haleon plc, ERKUL KOZMETIK SAN. VE TIC. A.S., Kopas Kozmetik Pazarlama Ve Sanayi A.S., The Estee Lauder Companies Inc., Wella AG, Hunca Kozmetik Sanayii AS, Tokai Corporation, Kiko S.P.A., Eczacibasi Holding AS, Amway Corporation, Coty Inc., Oriflame Cosmetics S.A., Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS, Reckitt Benckiser Group plc (RB), Dalan Kimya Endustri A.S. and Bayer AG.
This analysis offers a comprehensive overview of the main players in the beauty and personal care products market, evaluating their performance trends from 2019 to 2023. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
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Obtain precise statistical data and forecasts for the Turkey beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Turkey beauty and personal care products market: product type, price range, consumer group and distribution channel.
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Gain deep insights into the dynamics of the Turkey beauty and personal care products market.
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Anticipate the future trajectory of the Turkey beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Turkey Beauty and Personal Care Products Market – Product Type Analysis
Turkey Beauty and Personal Care Products Market – Price Range Analysis
Turkey Beauty and Personal Care Products Market – Consumer Group Analysis
Turkey Beauty and Personal Care Products Market – Distribution Channel Analysis
Key Players and Market Share
– L’Oreal S.A.
– The Procter & Gamble Company (P&G)
– Unilever PLC
– Beiersdorf AG
– Yves Rocher sa
– Natura & Co
– Colgate-Palmolive Company
– Tanalize Kosmetik AS
– Evyap Sabun Yag Gliserin San ve Tic A.S.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Turkey Beauty and Personal Care Products Market 2019-2029
Chart Turkey Beauty and Personal Care Products Market, Net Growth, 2019-2029
Chart Turkey Beauty and Personal Care Products Market, Growth Rates, 2019-2029
Table Turkey Beauty and Personal Care Products Market by Product Type, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Product Type, 2019-2029
Table Turkey Beauty and Personal Care Products Market by Price Range, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Price Range, 2019-2029
Table Turkey Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Table Turkey Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Table Turkey Beauty and Personal Care Products Market Share (%), by Companies, 2019-2023
Chart Turkey Beauty and Personal Care Products Market, by Companies, 2023
Table Turkey Beauty and Personal Care Products Market Share (%), by Brands, 2019-2023
Chart Turkey Beauty and Personal Care Products Market, by Brands, 2023
Table Turkey – Population (Millions) and Forecast
Table Turkey – Consumer Price Index (CPI) and Forecast
Table Turkey – Gross Domestic Product and Forecast
Table Turkey Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Turkey Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Beiersdorf AG
Yves Rocher sa
Natura & Co
Colgate-Palmolive Company
Tanalize Kosmetik AS
Evyap Sabun Yag Gliserin San ve Tic A.S.
Henkel AG & Co. KGaA
Kenvue Inc.
Haleon plc
ERKUL KOZMETIK SAN. VE TIC. A.S.
Kopas Kozmetik Pazarlama Ve Sanayi A.S.
The Estee Lauder Companies Inc.
Wella AG
Hunca Kozmetik Sanayii AS
Tokai Corporation
Kiko S.P.A.
Eczacibasi Holding AS
Amway Corporation
Coty Inc.
Oriflame Cosmetics S.A.
Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS
Reckitt Benckiser Group plc (RB)
Dalan Kimya Endustri A.S.
Bayer AG