Tunisia Beauty and Personal Care Products Market 2025

The Tunisia beauty and personal care products market is set to increase from USD 707.6 million in 2024 to USD 1,233.2 million by 2030, reflecting a CAGR of 9.7% over the 2025 to 2030 timeframe. Tunisia’s beauty and personal care landscape is evolving due to a well-educated consumer base, increasing female workforce participation, and a blend of traditional and Western beauty standards. Interest in dermatologically tested skincare and natural personal care solutions is rising. Local manufacturing capabilities are improving, helping bridge affordability and accessibility gaps.

Focused on delivering actionable insights, this report explores the Tunisia beauty and personal care products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, consumer group and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Tunisia beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distribution channel: beauty and personal care stores, direct selling, discounters, e-commerce, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The beauty and personal care products market in the Tunisia is segmented by product type, price range, consumer group and distribution channel. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, direct selling, discounters, e-commerce, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The Tunisia beauty and personal care products market exhibits significant competition. Leading companies within the market include Aqualux Tunisie Sarl, Beiersdorf AG, Belle Rose, Colgate-Palmolive Company, Cosmetica International, cosnova GmbH, Coty Inc., Framesi S.p.A., Galderma S.A., Haleon plc, Henkel AG & Co. KGaA, Industrie Chimique Tunisienne, Katjes International GmbH & Co. KG., Kenvue Inc., Kiko S.P.A., Laboratoire NUXE SAS, Laboratoires NIHEL, Laboratoires SVR SAS, L’Oreal S.A., NAOS SAS, Natura & Co, Oriflame Cosmetics S.A., Parfums Ulric de Varens SA, Pierre Fabre S.A., PUIG SL, Recordati Industria Chimica e Farmaceutica S.p.A., Revlon Inc., Roncey International, Sada Pack Cosmetics, SAH Group, Societe BIC S.A., Societe d’Articles Hygieniques Sarl (SAH), Societe de Cosmetiques et Parfumeries, Societe des Industries Pharmaceutiques de Tunisie, Svenska Cellulosa AB, Tanalize Kosmetik AS, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC and Wella AG.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Tunisia beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Tunisia beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tunisia beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tunisia beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tunisia Beauty and Personal Care Products Market – Product Type Analysis
Tunisia Beauty and Personal Care Products Market – Price Range Analysis
Tunisia Beauty and Personal Care Products Market – Consumer Group Analysis
Tunisia Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Aqualux Tunisie Sarl
Beiersdorf AG
Belle Rose
Colgate-Palmolive Company
Cosmetica International
cosnova GmbH
Coty Inc.
Framesi S.p.A.
Galderma S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Tunisia Beauty and Personal Care Products Market 2020-2030
Chart Tunisia Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Tunisia Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Tunisia Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Tunisia Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Tunisia Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Tunisia Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Tunisia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Tunisia Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Tunisia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Tunisia Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Tunisia Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Tunisia Beauty and Personal Care Products Market, by Companies, 2024
Table Tunisia Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Tunisia Beauty and Personal Care Products Market, by Brands, 2024
Table Tunisia – Population (Millions) and Forecast
Table Tunisia – Consumer Price Index (CPI) and Forecast
Table Tunisia – Gross Domestic Product and Forecast
Table Tunisia Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Tunisia Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Aqualux Tunisie Sarl
Beiersdorf AG
Belle Rose
Colgate-Palmolive Company
Cosmetica International
cosnova GmbH
Coty Inc.
Framesi S.p.A.
Galderma S.A.
Haleon plc
Henkel AG & Co. KGaA
Industrie Chimique Tunisienne
Katjes International GmbH & Co. KG.
Kenvue Inc.
Kiko S.P.A.
Laboratoire NUXE SAS
Laboratoires NIHEL
Laboratoires SVR SAS
L’Oreal S.A.
NAOS SAS
Natura & Co
Oriflame Cosmetics S.A.
Parfums Ulric de Varens SA
Pierre Fabre S.A.
PUIG SL
Recordati Industria Chimica e Farmaceutica S.p.A.
Revlon, Inc.
Roncey International
Sada Pack Cosmetics
SAH Group
Societe BIC S.A.
Societe d’Articles Hygieniques Sarl (SAH)
Societe de Cosmetiques et Parfumeries
Societe des Industries Pharmaceutiques de Tunisie
Svenska Cellulosa AB
Tanalize Kosmetik AS
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Wella AG