
The Thailand beauty and personal care products market is anticipated to witness significant growth, with an expected uptick of USD 3.7 billion, equating to a CAGR of about 7.3% in the coming years. Thailand continues to see steady expansion in its beauty market, led by strong domestic consumption and tourism-fueled retail demand. Skincare, especially whitening and anti-aging segments, remains dominant. The proliferation of e-commerce and social media influencers is reshaping product discovery and driving demand for both local indie brands and imported K-beauty and J-beauty products.
This report presents a thorough analysis and future outlook for the Thailand beauty and personal care products market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, price range, consumer group, key pack material and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.
Market Segmentation
The Thailand beauty and personal care products market is structured as follows:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, forecourts, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
In Thailand, the beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments consist of baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, forecourts, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
Leading companies in the beauty and personal care products market comprise Amorepacific Corporation, Amway Corporation, Beiersdorf AG, Berli Jucker Public Company Limited (BJC), Better Way (Thailand) Co. Ltd., Chanel S.A., Clarins SA, Colgate-Palmolive Company, Giffarine Skyline Laboratory & Health Care Co. Ltd., Haleon plc, Henkel AG & Co. KGaA, ICC International PCL, Kao Corporation, Karmarts Public Company Limited, Kenvue Inc., LG Household & Health Care Ltd., Lion Corporation, L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Mass Marketing, NAOS SAS, Neo Corporate Co. Ltd., Osotspa Public Company Limited (OSP), Reckitt Benckiser Group plc (RB), Revlon Inc., Rohto Pharmaceutical Co. Ltd., Rojukiss International PCL, S.C Artistry Company Limited, Sanofi S.A., Shiseido Company Limited, Siam Health Group Co. Ltd., Srichand United Dispensary Co. Ltd., SSUP GROUP, The British Dispensary (L.P.) Co. Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Twin Lotus Co. Ltd., Unicharm Corporation and Unilever PLC.
The report provides a detailed assessment of prominent companies within the beauty and personal care products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Thailand beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Thailand beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Beauty and Personal Care Products Market – Product Type Analysis
Thailand Beauty and Personal Care Products Market – Price Range Analysis
Thailand Beauty and Personal Care Products Market – Consumer Group Analysis
Thailand Beauty and Personal Care Products Market – Key Pack Material Analysis
Thailand Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Berli Jucker Public Company Limited (BJC)
Better Way (Thailand) Co., Ltd.
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Giffarine Skyline Laboratory & Health Care Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Beauty and Personal Care Products Market 2020-2030
Chart Thailand Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Thailand Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Thailand Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Thailand Beauty and Personal Care Products Market, by Companies, 2024
Table Thailand Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Thailand Beauty and Personal Care Products Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Thailand Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Berli Jucker Public Company Limited (BJC)
Better Way (Thailand) Co., Ltd.
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Giffarine Skyline Laboratory & Health Care Co., Ltd.
Haleon plc
Henkel AG & Co. KGaA
ICC International PCL
Kao Corporation
Karmarts Public Company Limited
Kenvue Inc.
LG Household & Health Care, Ltd.
Lion Corporation
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Mass Marketing
NAOS SAS
Neo Corporate Co., Ltd.
Osotspa Public Company Limited (OSP)
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Rohto Pharmaceutical Co., Ltd.
Rojukiss International PCL
S.C Artistry Company Limited
Sanofi S.A.
Shiseido Company, Limited
Siam Health Group Co., Ltd.
Srichand United Dispensary Co., Ltd.
SSUP GROUP
The British Dispensary (L.P.) Co., Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Twin Lotus Co., Ltd.
Unicharm Corporation
Unilever PLC
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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