Singapore Beauty and Personal Care Products Market 2025

The Singapore beauty and personal care products market is forecast to expand from USD 1,756.8 million in 2024 to USD 2,520.4 million by 2030, reflecting a compound annual growth rate of 6.2%. While overall growth momentum remains steady, inflationary pressures and higher living costs are reshaping consumer behavior, leading to more cautious spending across several categories. Demand continues to rise, yet value-consciousness has become more prominent, with shoppers increasingly selective about where and how they allocate their budgets.

One of the defining shifts is the premiumisation of mass products. Consumers, while more sensitive to price, are not simply trading down; instead, they are gravitating toward products that deliver higher perceived value within an accessible price range. This has encouraged strong uptake of higher-end mass products that balance affordability with added benefits such as advanced formulations or aspirational branding. Shoppers are also adjusting their purchasing cycles, deferring discretionary spending until seasonal promotions or holiday campaigns, underscoring the importance of well-timed marketing and discount strategies.

At the same time, heightened awareness around product reliability, efficacy, and safety is driving growth in dermocosmetics and products formulated with natural or organic ingredients. Self-care has become a central theme, with consumers more willing to invest in products that align with long-term wellness and quality-of-life goals. Preventive skincare, supported by dermatological claims or functional ingredients, is gaining traction as urban lifestyles and environmental stressors raise concerns about skin health.

This focus on efficiency and value is also fueling demand for multifunctional products. Consumers seeking to save both time and money increasingly prefer items that combine benefits, such as moisturizers with SPF or cleansers with exfoliating properties, reducing the need for complex routines. Despite evolving preferences, skincare continues to dominate the category mix, with dermocosmetics showing particularly strong momentum. The blend of clinical credibility and preventive positioning has resonated with an audience that prizes both assurance and innovation.

Singapore’s market outlook remains robust, but growth will be shaped by the interplay of premiumisation, functional innovation, and consumer caution under cost-of-living pressures. Brands that succeed in offering effective, safe, and multi-benefit solutions at competitive price points are best positioned to capture demand in this evolving retail environment.

Providing a strategic perspective on the Singapore beauty and personal care products market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, price range, consumer group, key pack material and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Singapore beauty and personal care products market is classified into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The Singapore beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market features bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments comprise baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

Leading companies in the beauty and personal care products market include L’Oreal S.A., The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Unilever PLC, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Kenvue Inc., Shiseido Company Limited, Coty Inc., Amorepacific Corporation, Colgate-Palmolive Company, Beiersdorf AG, Kao Corporation, Chanel S.A., Clarins SA, Natura & Co, Wipro Limited, LG Household & Health Care Ltd., Lion Corporation, KOSE Corporation, Reckitt Benckiser Group plc (RB), Haleon plc, Revlon Inc., Amway Corporation, Nu Skin Enterprises Inc., PUIG SL, Rohto Pharmaceutical Co. Ltd. and Mandom Corporation.

This analysis offers a comprehensive overview of the main players in the beauty and personal care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Singapore beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Singapore beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
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Anticipate the future trajectory of the Singapore beauty and personal care products market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Singapore Beauty and Personal Care Products Market – Product Type Analysis
Singapore Beauty and Personal Care Products Market – Price Range Analysis
Singapore Beauty and Personal Care Products Market – Consumer Group Analysis
Singapore Beauty and Personal Care Products Market – Key Pack Material Analysis
Singapore Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Unilever PLC
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Kenvue Inc.
Shiseido Company, Limited
Coty Inc.
Amorepacific Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Singapore Beauty and Personal Care Products Market 2020-2030
Chart Singapore Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Singapore Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Singapore Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Singapore Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Singapore Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Singapore Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Singapore Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Singapore Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Singapore Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Singapore Beauty and Personal Care Products Market, by Companies, 2024
Table Singapore Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Singapore Beauty and Personal Care Products Market, by Brands, 2024
Table Singapore – Population (Millions) and Forecast
Table Singapore – Consumer Price Index (CPI) and Forecast
Table Singapore – Gross Domestic Product and Forecast
Table Singapore Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Singapore Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Unilever PLC
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Kenvue Inc.
Shiseido Company, Limited
Coty Inc.
Amorepacific Corporation
Colgate-Palmolive Company
Beiersdorf AG
Kao Corporation
Chanel S.A.
Clarins SA
Natura & Co
Wipro Limited
LG Household & Health Care, Ltd.
Lion Corporation
KOSE Corporation
Reckitt Benckiser Group plc (RB)
Haleon plc
Revlon, Inc.
Amway Corporation
Nu Skin Enterprises, Inc.
PUIG SL
Rohto Pharmaceutical Co., Ltd.
Mandom Corporation