Romania Beauty and Personal Care Products Market 2025

Romania’s beauty and personal care market is undergoing a fundamental transformation, projected to expand by USD 1.5 billion at an 8.8% CAGR through 2030, reflecting a market increasingly defined by premiumization and conscious consumption rather than volume growth. The sector’s evolution reveals a sophisticated consumer base that prioritizes product efficacy and alignment with personal values over quantity, creating a distinct decoupling between stagnant unit sales and robust value growth. This shift manifests most clearly in the skincare segment, where Romanian consumers demonstrate willingness to trade up to multifunctional formulations that combine anti-aging benefits with sun protection and sensitivity management, effectively consolidating multiple product steps into streamlined routines that appeal to time-pressed urban professionals.

The competitive landscape is responding to these changing preferences through intensive product innovation, with both international brands and local manufacturers reformulating offerings to emphasize clinical efficacy, clean beauty credentials, and sustainability. Vegan and cruelty-free certifications have transitioned from niche differentiators to market expectations, particularly among younger demographics in Bucharest and other urban centers where environmental consciousness runs high. Digital platforms serve as critical discovery channels, with Romanian consumers increasingly researching ingredients and ethical sourcing practices before purchase, forcing brands to adopt unprecedented transparency in their marketing communications.

Distribution channels reflect this premiumization trend, with pharmacy networks gaining share for clinically-positioned skincare while specialty beauty retailers cater to the growing demand for artisan and niche brands. The market’s value growth is further supported by Romania’s expanding middle class and rising disposable incomes, though economic volatility continues to prompt careful spending decisions that favor proven efficacy over experimental purchases. As the market matures, success will increasingly depend on brands’ ability to balance scientific innovation with sustainability commitments while delivering authentic, results-driven propositions in one of Eastern Europe’s most sophisticated beauty markets.

Focused on delivering actionable insights, this report explores the Romania beauty and personal care products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, consumer group, key pack material and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Romania beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The Romania beauty and personal care products market is categorized by product type, price range, consumer group, key pack material and distribution channel. The categorization of the market by product type includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The beauty and personal care products market is highly competitive, with key companies profiled in this report, including Amway Corporation, Bayer AG, Beiersdorf AG, Chanel S.A., Colgate-Palmolive Company, Cosmetic Plant Srl, cosnova GmbH, Coty Inc., Dr. Theiss Naturwaren GmbH, Farmec S.A., Gr. Sarantis S.A., Gruppo Sodalis Srl, Haleon plc, Henkel AG & Co. KGaA, Inter Parfums Inc., Ivatherm S.R.L., Kallos Cosmetics Kft., Kenvue Inc., LA RIVE S.A., Laboratoires Expanscience, L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), NAOS SAS, Natura & Co, Oriflame Cosmetics S.A., Papillon Laboratoires Cosmetiques S.R.L., Pierre Fabre S.A., PUIG SL, Revlon Inc., Societe BIC S.A., Teva Pharmaceutical Industries Ltd., The Bolton Group, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC, Wella AG and Yves Rocher sa.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Romania beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Romania beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Romania Beauty and Personal Care Products Market – Product Type Analysis
Romania Beauty and Personal Care Products Market – Price Range Analysis
Romania Beauty and Personal Care Products Market – Consumer Group Analysis
Romania Beauty and Personal Care Products Market – Key Pack Material Analysis
Romania Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Bayer AG
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Cosmetic Plant Srl
cosnova GmbH
Coty Inc.
Dr. Theiss Naturwaren GmbH
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Romania Beauty and Personal Care Products Market 2020-2030
Chart Romania Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Romania Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Romania Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Romania Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Romania Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Romania Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Romania Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Romania Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Romania Beauty and Personal Care Products Market, by Companies, 2024
Table Romania Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Romania Beauty and Personal Care Products Market, by Brands, 2024
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Romania Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Amway Corporation
Bayer AG
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Cosmetic Plant Srl
cosnova GmbH
Coty Inc.
Dr. Theiss Naturwaren GmbH
Farmec S.A.
Gr. Sarantis S.A.
Gruppo Sodalis Srl
Haleon plc
Henkel AG & Co. KGaA
Inter Parfums, Inc.
Ivatherm S.R.L.
Kallos Cosmetics Kft.
Kenvue Inc.
LA RIVE S.A.
Laboratoires Expanscience
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
NAOS SAS
Natura & Co
Oriflame Cosmetics S.A.
Papillon Laboratoires Cosmetiques S.R.L.
Pierre Fabre S.A.
PUIG SL
Revlon, Inc.
Societe BIC S.A.
Teva Pharmaceutical Industries Ltd.
The Bolton Group
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Wella AG
Yves Rocher sa