Oman Beauty and Personal Care Products Market 2025$675.0
In 2024, Oman’s beauty and personal care products market has faced a complex array of challenges and opportunities. Rising inflation had a pronounced effect on the sector, contributing to price increases across a wide range of products. This was driven by escalating raw material and production costs, further exacerbated by disruptions in the supply chain. These inflationary pressures influenced both the supply side, as manufacturers struggled with higher costs, and the demand side, where consumers, already impacted by the rising cost of living, became more selective with their purchases.
The political tensions surrounding the Israel-Hamas war added another layer of complexity, leading to boycotts of certain international brands. In response, many companies implemented aggressive promotional strategies in an attempt to stimulate demand and maintain market share during a time of heightened sensitivity. Despite these challenges, a marked shift in consumer preferences was evident, with a growing demand for beauty and personal care products that emphasized health, wellness, and sustainability. This trend was driven by an increasing preference for natural and organic ingredients, sparking growth in products boasting non-cruelty claims, natural preservation methods, and non-GMO formulations.
Consumers in Oman have become increasingly discerning in their beauty product choices, seeking transparency regarding ingredients and efficacy. Active ingredients like hyaluronic acid and salicylic acid gained popularity, particularly in skincare and hair care products, as consumers became more knowledgeable about their benefits. On the flip side, ingredients such as silicones, long criticized for their potential to cause build-up in hair care products, were increasingly avoided. This shift in consumer awareness reshaped the product offerings of both global and local beauty brands, encouraging them to introduce more effective and ingredient-conscious solutions.
The report provides a comprehensive analysis of the Oman beauty and personal care products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, consumer group and distribution channel.
Market Segmentation
The following outlines the segmentation of the Oman beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distribution channel: beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others
The Oman beauty and personal care products market is categorized by product type, price range, consumer group and distribution channel. The market is classified by product type into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
Prominent players in the beauty and personal care products market include Abdul Samad Al Qurashi Company, Arabian Oud Company, Beiersdorf AG, Chanel S.A., Church & Dwight Co. Inc., Clarins SA, Colgate-Palmolive Company, cosnova GmbH, Coty Inc., Dabur India Limited, Gruppo Sodalis Srl, Haleon plc, Henkel AG & Co. KGaA, Inter Parfums Inc., Kenvue Inc., Kiko S.P.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Marico Limited, NAOS SAS, Oman Perfumes LLC, PUIG SL, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Revlon Inc., Super-Max group, The Estee Lauder Companies Inc., The Himalaya Drug Company, The National Detergent Company S.A.O.G., The Procter & Gamble Company (P&G), TRISA AG, Unilever PLC and Wipro Limited.
This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Oman beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Oman beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Oman beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Oman beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Oman Beauty and Personal Care Products Market – Product Type Analysis
Oman Beauty and Personal Care Products Market – Price Range Analysis
Oman Beauty and Personal Care Products Market – Consumer Group Analysis
Oman Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Abdul Samad Al Qurashi Company
Arabian Oud Company
Beiersdorf AG
Chanel S.A.
Church & Dwight Co., Inc.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Oman Beauty and Personal Care Products Market 2020-2030
Chart Oman Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Oman Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Oman Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Oman Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Oman Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Oman Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Oman Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Oman Beauty and Personal Care Products Market, by Companies, 2024
Table Oman Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Oman Beauty and Personal Care Products Market, by Brands, 2024
Table Oman – Population (Millions) and Forecast
Table Oman – Consumer Price Index (CPI) and Forecast
Table Oman – Gross Domestic Product and Forecast
Table Oman Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Oman Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Abdul Samad Al Qurashi Company
Arabian Oud Company
Beiersdorf AG
Chanel S.A.
Church & Dwight Co., Inc.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Dabur India Limited
Gruppo Sodalis Srl
Haleon plc
Henkel AG & Co. KGaA
Inter Parfums, Inc.
Kenvue Inc.
Kiko S.P.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Marico Limited
NAOS SAS
Oman Perfumes LLC
PUIG SL
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Super-Max group
The Estee Lauder Companies Inc.
The Himalaya Drug Company
The National Detergent Company S.A.O.G.
The Procter & Gamble Company (P&G)
TRISA AG
Unilever PLC
Wipro Limited
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Frequently Asked Questions
How long does the delivery take?
Items purchased for online delivery are normally delivered with in 8 business hours.
Is there a discount for multiple purchases?
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
Do you offer a discount for nonprofits?
We offer students/faculty members a special education discount of up to 30%. Get in touch through our contact form to get started.
What forms of payment do you accept?
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.