
The New Zealand beauty and personal care products market is projected to show slight growth, anticipated to rise from USD 1,311.5 million in 2024 to USD 1,747.5 million by 2030, reflecting a CAGR of 4.9% during the period from 2025 to 2030. New Zealand’s market is characterized by a strong emphasis on natural beauty, with consumers gravitating toward botanical and eco-conscious products. The country’s clean image bolsters local brand equity in both domestic and export markets. Growing digital engagement and influencer-driven marketing are enabling niche brands to scale rapidly, especially within the skincare and wellness crossover segments.
Providing a holistic view of the New Zealand beauty and personal care products market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, price range, consumer group, key pack material and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.
Market Segmentation
The New Zealand beauty and personal care products market is structured as follows:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
The beauty and personal care products market in New Zealand is segmented across product type, price range, consumer group, key pack material and distribution channel. By product type, it includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range categories include premium products, and mass products. Consumer group segments consist of baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Antipodes New Zealand Ltd., Australian Pharmaceutical Industries Ltd. (Wesfarmers Limited), Beiersdorf AG, BWX Ltd., Cancer Society of New Zealand Inc., Chanel S.A., Church & Dwight Co. Inc., Clarins SA, Colgate-Palmolive Company, cosnova GmbH, Coty Inc., E.T. Browne Drug Co. Inc., Earthwise Group Limited, ecostore Company Limited, Edgewell Personal Care Brands LLC, Ego Pharmaceuticals Pty Ltd, Elida Beauty Group, Haleon plc, Henkel AG & Co. KGaA, Heritage Brands Ltd., Kenvue Inc., Kimberly-Clark Corporation, LG Household & Health Care Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mix Limited, Nu Skin Enterprises Inc., Pierre Fabre S.A., PUIG SL, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Revlon Inc., Shiseido Company Limited, The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Tupperware Brands Corporation (TUP), Unilever PLC, Warpaint Cosmetics (2014) Ltd. and Wella AG.
The report provides a detailed assessment of prominent companies within the beauty and personal care products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the New Zealand beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Beauty and Personal Care Products Market – Product Type Analysis
New Zealand Beauty and Personal Care Products Market – Price Range Analysis
New Zealand Beauty and Personal Care Products Market – Consumer Group Analysis
New Zealand Beauty and Personal Care Products Market – Key Pack Material Analysis
New Zealand Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Antipodes New Zealand Ltd.
Australian Pharmaceutical Industries Ltd. (Wesfarmers Limited)
Beiersdorf AG
BWX Ltd.
Cancer Society of New Zealand Inc.
Chanel S.A.
Church & Dwight Co., Inc.
Clarins SA
Colgate-Palmolive Company
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table New Zealand Beauty and Personal Care Products Market 2020-2030
Chart New Zealand Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Product Type, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Price Range, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table New Zealand Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart New Zealand Beauty and Personal Care Products Market, by Companies, 2024
Table New Zealand Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart New Zealand Beauty and Personal Care Products Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table New Zealand Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Antipodes New Zealand Ltd.
Australian Pharmaceutical Industries Ltd. (Wesfarmers Limited)
Beiersdorf AG
BWX Ltd.
Cancer Society of New Zealand Inc.
Chanel S.A.
Church & Dwight Co., Inc.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
E.T. Browne Drug Co., Inc.
Earthwise Group Limited
ecostore Company Limited
Edgewell Personal Care Brands LLC
Ego Pharmaceuticals Pty Ltd
Elida Beauty Group
Haleon plc
Henkel AG & Co. KGaA
Heritage Brands Ltd.
Kenvue Inc.
Kimberly-Clark Corporation
LG Household & Health Care, Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mix Limited
Nu Skin Enterprises, Inc.
Pierre Fabre S.A.
PUIG SL
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Shiseido Company, Limited
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Tupperware Brands Corporation (TUP)
Unilever PLC
Warpaint Cosmetics (2014) Ltd.
Wella AG
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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