New Zealand Beauty and Personal Care Products Market 2025

The New Zealand beauty and personal care market is forecast to expand from USD 1,311.5 million in 2024 to USD 1,747.5 million by 2030, representing a compound annual growth rate of 4.9%. The pace of value growth, however, is tempered by persistent cost-of-living pressures, which continue to constrain household budgets and suppress discretionary spending. While inflation has stabilized, offering some relief to consumer purchasing power, the elevated cost environment has encouraged more selective shopping behavior. Many categories within beauty and personal care are regarded as essential, which underpins the sector’s resilience, yet the willingness to trade up remains closely tied to perceptions of necessity and value.

Against this backdrop, the market benefits from the “lipstick effect,” where consumers continue to indulge in smaller, more affordable luxuries even during periods of economic uncertainty. Reduced spending on big-ticket items such as travel has redirected some discretionary income toward beauty and personal care, particularly in premium segments that deliver a sense of attainable indulgence. High-end skincare and cosmetics stand out as beneficiaries of this trend, as consumers view them as both accessible luxuries and confidence-enhancing purchases in otherwise constrained circumstances.

Shifting consumer priorities are also reshaping product development. The growing emphasis on “skinification” reflects an evolving mindset in which skincare principles are extended into broader categories, from cosmetics to haircare. This shift is encouraging multifunctional formulations that combine aesthetic benefits with long-term skin health, often incorporating natural or clean-label ingredients to meet rising demand for safety and efficacy. Such products appeal to consumers who are both cost-conscious and results-driven, as they offer multiple benefits within a single purchase.

Performance and outcome orientation further define market dynamics. Buyers are increasingly focused on efficacy, favoring products that demonstrate tangible, scientifically supported results. This trend bolsters demand for premium lines that emphasize functional benefits and deliver visible improvements, reinforcing their value proposition in a market where every purchase is scrutinized more carefully. As inflationary pressures recede gradually, this results-driven premiumization is expected to anchor medium-term growth, positioning high-performing products as the core driver of consumer loyalty and market expansion.

The report provides a comprehensive analysis of the New Zealand beauty and personal care products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, consumer group, key pack material and distribution channel.

Market Segmentation

The following outlines the segmentation of the New Zealand beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The segmentation of the New Zealand beauty and personal care products market product type, price range, consumer group, key pack material and distribution channel. By product type, the market is categorized into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The New Zealand beauty and personal care products market is marked by intense competition, featuring leading companies such as L’Oreal S.A., Unilever PLC, Colgate-Palmolive Company, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Revlon Inc., Kenvue Inc., Beiersdorf AG, Coty Inc., Haleon plc, Shiseido Company Limited, Australian Pharmaceutical Industries Ltd. (Wesfarmers Limited), Reckitt Benckiser Group plc (RB), Mix Limited, Henkel AG & Co. KGaA, Natura & Co, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Wella AG, Edgewell Personal Care Brands LLC, ecostore Company Limited, Warpaint Cosmetics (2014) Ltd. and Cancer Society of New Zealand Inc.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the New Zealand beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Beauty and Personal Care Products Market – Product Type Analysis
New Zealand Beauty and Personal Care Products Market – Price Range Analysis
New Zealand Beauty and Personal Care Products Market – Consumer Group Analysis
New Zealand Beauty and Personal Care Products Market – Key Pack Material Analysis
New Zealand Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
Unilever PLC
Colgate-Palmolive Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Revlon, Inc.
Kenvue Inc.
Beiersdorf AG
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table New Zealand Beauty and Personal Care Products Market 2020-2030
Chart New Zealand Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Product Type, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Price Range, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table New Zealand Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table New Zealand Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart New Zealand Beauty and Personal Care Products Market, by Companies, 2024
Table New Zealand Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart New Zealand Beauty and Personal Care Products Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table New Zealand Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
Unilever PLC
Colgate-Palmolive Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Revlon, Inc.
Kenvue Inc.
Beiersdorf AG
Coty Inc.
Haleon plc
Shiseido Company, Limited
Australian Pharmaceutical Industries Ltd. (Wesfarmers Limited)
Reckitt Benckiser Group plc (RB)
Mix Limited
Henkel AG & Co. KGaA
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Wella AG
Edgewell Personal Care Brands LLC
ecostore Company Limited
Warpaint Cosmetics (2014) Ltd.
Cancer Society of New Zealand Inc.