Myanmar Beauty and Personal Care Products Market 2025$675.0
The beauty and personal care market in Myanmar navigated a challenging economic landscape marked by inflationary pressures and evolving consumer behaviors. Market players responded with agility, adopting a range of tactical adjustments to sustain engagement and preserve market share. One of the most notable strategies was the proliferation of smaller pack sizes and low-cost alternatives, enabling consumers to maintain access to essential beauty products while managing tighter household budgets. This shift reflects a broader trend of consumption rationalization, with price sensitivity becoming a central factor in purchase decisions.
In parallel, brands increasingly leaned into promotional tactics and alternative marketing channels to stimulate demand. Price discounts became a key lever to boost volume in a sluggish spending environment, while personal selling techniques—including livestreaming and influencer-led content—gained traction as effective methods to connect with consumers in a more direct and relatable manner. Celebrity endorsements were also deployed to reinforce brand visibility and aspiration, particularly among younger, trend-sensitive segments.
The report offers a comprehensive analysis of the Myanmar beauty and personal care products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, consumer group and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Market Segmentation
The following outlines the segmentation of the Myanmar beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distribution channel: beauty and personal care stores, convenience stores, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
The Myanmar market for beauty and personal care products is divided based on product type, price range, consumer group and distribution channel. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range categories include premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
The beauty and personal care products market remains highly competitive, with major players including Shwe Pyi Nann Co. Ltd., ABC Beauty Co. Ltd., Beiersdorf AG, Better Way (Thailand) Co. Ltd., Colgate-Palmolive Company, Edgewell Personal Care Brands LLC, Giffarine Skyline Laboratory & Health Care Co. Ltd., ICC International PCL, Kao Corporation, Kenvue Inc., LG Household & Health Care Ltd., Lion Corporation, L’Oreal S.A., Mandom Corporation, Mase Industries Sdn Bhd, NAOS SAS, Nature Republic Co. Ltd., Osotspa Public Company Limited (OSP), Paradise Products Co. Ltd., Reckitt Benckiser Group plc (RB), Revlon Inc., The Procter & Gamble Company (P&G), Tohtonku Sdn. Bhd., Unilever PLC and Yiwu City Sanxiu Commodity Firm.
This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Myanmar beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Myanmar beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Myanmar beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Myanmar beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Myanmar Beauty and Personal Care Products Market – Product Type Analysis
Myanmar Beauty and Personal Care Products Market – Price Range Analysis
Myanmar Beauty and Personal Care Products Market – Consumer Group Analysis
Myanmar Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Shwe Pyi Nann Co., Ltd.
ABC Beauty Co., Ltd.
Beiersdorf AG
Better Way (Thailand) Co., Ltd.
Colgate-Palmolive Company
Edgewell Personal Care Brands LLC
Giffarine Skyline Laboratory & Health Care Co., Ltd.
ICC International PCL
Kao Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Myanmar Beauty and Personal Care Products Market 2020-2030
Chart Myanmar Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Myanmar Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Myanmar Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Myanmar Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Myanmar Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Myanmar Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Myanmar Beauty and Personal Care Products Market, by Companies, 2024
Table Myanmar Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Myanmar Beauty and Personal Care Products Market, by Brands, 2024
Table Myanmar – Population (Millions) and Forecast
Table Myanmar – Consumer Price Index (CPI) and Forecast
Table Myanmar – Gross Domestic Product and Forecast
Table Myanmar Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Myanmar Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Shwe Pyi Nann Co., Ltd.
ABC Beauty Co., Ltd.
Beiersdorf AG
Better Way (Thailand) Co., Ltd.
Colgate-Palmolive Company
Edgewell Personal Care Brands LLC
Giffarine Skyline Laboratory & Health Care Co., Ltd.
ICC International PCL
Kao Corporation
Kenvue Inc.
LG Household & Health Care, Ltd.
Lion Corporation
L’Oreal S.A.
Mandom Corporation
Mase Industries Sdn Bhd
NAOS SAS
Nature Republic Co., Ltd.
Osotspa Public Company Limited (OSP)
Paradise Products Co., Ltd.
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
The Procter & Gamble Company (P&G)
Tohtonku Sdn. Bhd.
Unilever PLC
Yiwu City Sanxiu Commodity Firm
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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