Morocco Beauty and Personal Care Products Market 2025

Report Code: HP3703MO Industry: Tags: ,

Morocco’s beauty and personal care market is positioned for steady expansion, with projections indicating growth from USD 1,163.4 million in 2024 to USD 1,785.5 million by 2030, reflecting a robust 7.4% compound annual growth rate. This growth trajectory emerges against a backdrop of persistent economic headwinds, including modest GDP expansion and elevated inflation levels that continue to pressure household budgets. The constrained economic environment is fostering more value-conscious purchasing behaviors, with consumers increasingly seeking affordable alternatives while maintaining their beauty routines. However, demographic shifts are creating countervailing opportunities, as Morocco’s aging population drives demand for anti-aging solutions across gender lines. Manufacturers are responding by expanding specialized offerings beyond traditional women’s skincare into male grooming segments and hybrid categories like anti-aging sun care and complexion products, reflecting evolving beauty norms in the North African market.

The market’s development is being shaped by a unique interplay of traditional practices and modern influences. Morocco’s deep-rooted heritage in natural beauty remedies, particularly argan oil-based formulations, continues to inform product development even as international trends gain traction through digital channels and returning diaspora communities. Urbanization is accelerating demand for sophisticated beauty regimens, while rising tourist inflows – particularly from European and Middle Eastern markets – are exposing local consumers to global brands and premium segments. E-commerce platforms are emerging as critical growth drivers, democratizing access to both international labels and local artisanal brands while enabling price comparison in a cost-sensitive environment. This digital transformation is particularly impactful among younger demographics, who increasingly research ingredients and seek multifunctional products that bridge traditional Moroccan beauty wisdom with clinical efficacy claims.

Distribution channels are undergoing rapid evolution, with pharmacy networks gaining prominence for dermocosmetic and anti-aging products while traditional souks maintain stronghold in herbal and natural remedy segments. The market’s bifurcation is becoming more pronounced, with mass-market brands competing on affordability in core categories like haircare and basic skincare, while premium players target urban elites with science-backed formulations that incorporate both global active ingredients and locally-sourced botanicals. Regulatory alignment with EU cosmetic standards is gradually raising quality benchmarks, encouraging domestic manufacturers to invest in R&D and professional packaging to compete with imported brands. As inflationary pressures persist, successful market players will need to balance price sensitivity with the growing consumer expectation for products that deliver both cultural authenticity and measurable results, particularly in high-growth segments like halal cosmetics and gender-inclusive anti-aging solutions.

Delivering a data-driven perspective on the Morocco beauty and personal care products market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, price range, consumer group, key pack material and distribution channel.


Market Segmentation


The segmentation of the Morocco beauty and personal care products market is outlined below:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

In Morocco, the beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments cover baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.


Competitive Landscape


Major participants in the beauty and personal care products market comprise Aksal Groupe S.A., Beiersdorf AG, Caravan Fragancias S.L., Chanel S.A., Colgate-Palmolive Company, cosnova GmbH, Coty Inc., Espace Cosmetic Sarl, Eveline Cosmetics S.A. sp. k., Forever Living Products International Inc., Galderma S.A., GROUPE PANTHER SA, Haleon plc, Kenvue Inc., Laboratoire NUXE SAS, Laboratoires Biotal Cosmetics, Laboratoires Sarbec, Laboratoires Stagma, Laboratoires SVR SAS, Landoll S.R.L., Lesieur Cristal SA, L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), NAOS SAS, Natura & Co, Novatis Group SA, Olaplex Inc., Oriflame Cosmetics S.A., Pierre Fabre S.A., PUIG SL, Reckitt Benckiser Group plc (RB), Societe BIC S.A., Sorali Cosmetic Produtos De Higiene Ltda, The Estee Lauder Companies Inc., The Himalaya Drug Company, The Procter & Gamble Company (P&G), Unilever PLC, Wella AG, Wordis SARL and Yves Rocher sa.

This report presents an extensive analysis of major entities in the beauty and personal care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.


Why Buy This Report?


Obtain precise statistical data and forecasts for the Morocco beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Morocco beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents


TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Beauty and Personal Care Products Market – Product Type Analysis
Morocco Beauty and Personal Care Products Market – Price Range Analysis
Morocco Beauty and Personal Care Products Market – Consumer Group Analysis
Morocco Beauty and Personal Care Products Market – Key Pack Material Analysis
Morocco Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Aksal Groupe S.A.
Beiersdorf AG
Caravan Fragancias, S.L.
Chanel S.A.
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Espace Cosmetic Sarl
Eveline Cosmetics S.A. sp. k.

Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Morocco Beauty and Personal Care Products Market 2020-2030
Chart Morocco Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Morocco Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Morocco Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Morocco Beauty and Personal Care Products Market, by Companies, 2024
Table Morocco Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Morocco Beauty and Personal Care Products Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Morocco Beauty and Personal Care Products Market: Consumption per Capita (Population)


Companies Mentioned


Aksal Groupe S.A.
Beiersdorf AG
Caravan Fragancias, S.L.
Chanel S.A.
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Espace Cosmetic Sarl
Eveline Cosmetics S.A. sp. k.
Forever Living Products International, Inc.
Galderma S.A.
GROUPE PANTHER SA
Haleon plc
Kenvue Inc.
Laboratoire NUXE SAS
Laboratoires Biotal Cosmetics
Laboratoires Sarbec
Laboratoires Stagma
Laboratoires SVR SAS
Landoll S.R.L.
Lesieur Cristal SA
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
NAOS SAS
Natura & Co
Novatis Group SA
Olaplex Inc.
Oriflame Cosmetics S.A.
Pierre Fabre S.A.
PUIG SL
Reckitt Benckiser Group plc (RB)
Societe BIC S.A.
Sorali Cosmetic Produtos De Higiene Ltda
The Estee Lauder Companies Inc.
The Himalaya Drug Company
The Procter & Gamble Company (P&G)
Unilever PLC
Wella AG
Wordis SARL
Yves Rocher sa


$675.0

What's Inside?

→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet

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