Mexico Beauty and Personal Care Products Market 2025$675.0
In 2024, Mexico’s beauty and personal care market stood at an inflection point, fueled by renewed economic momentum, revived consumer confidence, and a broad recalibration of supply and demand dynamics. The sector posted a strong performance and continued to solidify its role as one of the most resilient and fast-evolving consumer goods categories in the country. Backed by a combination of rising foreign direct investment and supportive fiscal policy, particularly government-sponsored social programs that increased household spending capacity, the market is now projected to expand by USD 8.8 billion over the next five years, registering a compound annual growth rate of 7.8%.
The recovery of global logistics and the growing emphasis on local sourcing further stabilized distribution networks in 2024, allowing companies to respond more efficiently to shifts in consumer demand. This operational resilience underpinned a surge in key high-growth categories such as sun care, fragrances, and skin care. Sun care, in particular, emerged as a standout performer, benefiting from both its historically low penetration and the resurgence of domestic travel. A growing number of middle-class Mexican families resumed vacationing in coastal destinations, where awareness and application of sun protection rose in tandem with increased exposure to UV risk. As a result, brands operating in this category saw a broader consumer base and elevated engagement, especially during peak travel seasons.
Skin care maintained its post-pandemic momentum, anchored by routine-based consumption and the continued influence of ingredient-led marketing. Products containing actives such as hyaluronic acid, vitamin C, and retinoids remained in high demand as consumers sought efficacy and transparency. Skincare brands responded with highly segmented offerings and content-driven campaigns, reinforcing consumer education and loyalty. This category, in particular, continued to benefit from a hybridization of mass and premium positioning, as value-oriented shoppers demonstrated greater willingness to pay for proven, dermatologically endorsed formulations.
Premiumisation gained further traction across the board in 2024, propelled by moderating inflation and the broader return of economic optimism. With price pressures easing, consumers increasingly favored quality over cost, a shift that reverberated across both mass and prestige segments. Mass brands moved quickly to upgrade their value propositions—introducing specialized claims, cleaner ingredients, and more premium-looking packaging—thereby narrowing the gap with their high-end counterparts. Meanwhile, premium brands capitalized on newfound affordability and aspirational sentiment among a wider middle-income base.
Providing a holistic view of the Mexico beauty and personal care products market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, price range, consumer group, key pack material and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.
Market Segmentation
The Mexico beauty and personal care products market is structured as follows:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, others
The Mexico beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments consist of baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, and others.
Competitive Landscape
The competitive landscape of the beauty and personal care products market has been analyzed, with a focus on key players such as Amway Corporation, Arabela S.A. de C.V., Beiersdorf AG, Betterware de Mexico S.A.P.I. de C.V. (JAFRA), Chanel S.A., Clarins SA, Colgate-Palmolive Company, Corporacion Belcorp, Coty Inc., Edgewell Personal Care Brands LLC, Fabrica de Jabon La Corona S.A. de C.V., Genomma Lab Internacional SAB de CV, Grisi Hnos. S.A de C.V., Grupo Omnilife S.A. de C.V., Haleon plc, Henkel AG & Co. KGaA, High Ridge Brands Co., House of Fuller S. de R.L. de C.V., Inter Parfums Inc., Kao Corporation, Kenvue Inc., Kimberly-Clark Corporation, Lambi S.A. de C.V., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mary Kay Inc., NAOS SAS, Natura & Co, Oriflame Cosmetics S.A., Perfumes y Esencias Fraiche S.A. de C.V., Pierre Fabre S.A., PUIG SL, Revlon Inc., Societe BIC S.A., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC, Wella AG, Yves Rocher sa and Zermat Internacional S.A. De C.V.
The report provides a detailed assessment of prominent companies within the beauty and personal care products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Mexico beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Mexico beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Mexico beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Mexico beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Mexico Beauty and Personal Care Products Market – Product Type Analysis
Mexico Beauty and Personal Care Products Market – Price Range Analysis
Mexico Beauty and Personal Care Products Market – Consumer Group Analysis
Mexico Beauty and Personal Care Products Market – Key Pack Material Analysis
Mexico Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Arabela S.A. de C.V.
Beiersdorf AG
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Corporacion Belcorp
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Mexico Beauty and Personal Care Products Market 2020-2030
Chart Mexico Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Mexico Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Mexico Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Mexico Beauty and Personal Care Products Market, by Companies, 2024
Table Mexico Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Mexico Beauty and Personal Care Products Market, by Brands, 2024
Table Mexico – Population (Millions) and Forecast
Table Mexico – Consumer Price Index (CPI) and Forecast
Table Mexico – Gross Domestic Product and Forecast
Table Mexico Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Mexico Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Amway Corporation
Arabela S.A. de C.V.
Beiersdorf AG
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Corporacion Belcorp
Coty Inc.
Edgewell Personal Care Brands LLC
Fabrica de Jabon La Corona S.A. de C.V.
Genomma Lab Internacional SAB de CV
Grisi Hnos. S.A de C.V.
Grupo Omnilife, S.A. de C.V.
Haleon plc
Henkel AG & Co. KGaA
High Ridge Brands Co.
House of Fuller, S. de R.L. de C.V.
Inter Parfums, Inc.
Kao Corporation
Kenvue Inc.
Kimberly-Clark Corporation
Lambi, S.A. de C.V.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mary Kay Inc.
NAOS SAS
Natura & Co
Oriflame Cosmetics S.A.
Perfumes y Esencias Fraiche, S.A. de C.V.
Pierre Fabre S.A.
PUIG SL
Revlon, Inc.
Societe BIC S.A.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Wella AG
Yves Rocher sa
Zermat Internacional, S.A. De C.V.
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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