Malaysia Beauty and Personal Care Products Market 2025$675.0
Malaysia’s beauty and personal care market is poised for moderate yet steady expansion, with projections indicating an incremental growth of USD 2.6 billion and a CAGR approaching 9.6% over the forecast period. The market’s evolution is being shaped by a confluence of factors, including heightened digital engagement, a culturally diverse consumer base, and shifting preferences toward specialized product segments. Halal-certified beauty, Korean-inspired skincare regimens, and clean-label cosmetics have emerged as high-performing categories, reflecting a broader consumer shift toward ingredient-conscious purchasing decisions. This trend is further amplified by the growing influence of social media and digital beauty communities, which continue to drive awareness and demand for products that align with ethical and efficacy-based standards.
In 2024, the market sustained its upward momentum, bolstered by post-pandemic normalization, a resurgence in social activities, and a gradually stabilizing economic landscape. The revival of tourism played a critical role in revitalizing retail demand, particularly within duty-free and travel retail channels, where categories such as fragrances, color cosmetics, and premium skincare experienced heightened traction. This resurgence not only underscored the importance of travel retail as a key growth driver but also prompted domestic retailers to enhance in-store engagement strategies, including experiential merchandising and localized promotions, to compete effectively. Leading health and beauty specialists, including Watsons and Guardian, reported strong sales performance, attributed to diversified product offerings and tactical pricing strategies designed to cater to a broad spectrum of consumer segments.
Private-label brands gained further ground in 2024 as persistent inflationary pressures and elevated living costs reinforced demand for value-oriented alternatives. Retailers strategically expanded their private-label portfolios to capture this trend, with Watsons broadening its Target Pro and Collagen lines to appeal to cost-sensitive yet quality-driven shoppers. Simultaneously, ingredient-focused beauty continued to dominate product innovation, with consumers demonstrating heightened scrutiny over formulations. Key active ingredients such as hyaluronic acid, ceramides, and glutathione featured prominently in new product launches, as brands increasingly leveraged dermatological testing and science-backed marketing to substantiate claims. This emphasis on transparency and efficacy highlights a broader industry pivot toward functional beauty solutions that cater to informed and discerning consumers. The convergence of these trends—rising private-label adoption, ingredient-led innovation, and the resurgence of travel retail—positions Malaysia’s beauty and personal care market for sustained, albeit competitive, growth in the coming years.
This report provides a strategic analysis of the Malaysia beauty and personal care products market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, price range, consumer group, key pack material and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.
Market Segmentation
The Malaysia beauty and personal care products market is categorized into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
In Malaysia, the beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market features bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments encompass baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
The beauty and personal care products market is largely dominated by key players such as Alliance Cosmetics Sdn Bhd, Amorepacific Corporation, Amway Corporation, Asia Brands Berhad, Atomy Co. Ltd., Beiersdorf AG, Berjaya Corporation Berhad, Chanel S.A., Clarins SA, Colgate-Palmolive Company, cosnova GmbH, Coty Inc., Haleon plc, Henkel AG & Co. KGaA, Kao Corporation, Kenvue Inc., Koninklijke Philips N.V., Lam Soon Group, LG Household & Health Care Ltd., Lion Corporation, L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Mary Kay Inc., Nu Skin Enterprises Inc., Orkla ASA, OSHIEN2U SDN. BHD., Panasonic Corporation, Pure Laboratories Inc., Reckitt Benckiser Group plc (RB), Revlon Inc., Rohto Pharmaceutical Co. Ltd., Sebapharma GmbH & CO. KG, Shiseido Company Limited, The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Tohtonku Sdn. Bhd., Unilever PLC and Wipro Limited.
This comprehensive report analyzes the performance of leading companies in the beauty and personal care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Malaysia beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Malaysia Beauty and Personal Care Products Market – Product Type Analysis
Malaysia Beauty and Personal Care Products Market – Price Range Analysis
Malaysia Beauty and Personal Care Products Market – Consumer Group Analysis
Malaysia Beauty and Personal Care Products Market – Key Pack Material Analysis
Malaysia Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Alliance Cosmetics Sdn Bhd
Amorepacific Corporation
Amway Corporation
Asia Brands Berhad
Atomy Co., Ltd.
Beiersdorf AG
Berjaya Corporation Berhad
Chanel S.A.
Clarins SA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Malaysia Beauty and Personal Care Products Market 2020-2030
Chart Malaysia Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Malaysia Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Malaysia Beauty and Personal Care Products Market, by Companies, 2024
Table Malaysia Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Malaysia Beauty and Personal Care Products Market, by Brands, 2024
Table Malaysia – Population (Millions) and Forecast
Table Malaysia – Consumer Price Index (CPI) and Forecast
Table Malaysia – Gross Domestic Product and Forecast
Table Malaysia Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Malaysia Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Alliance Cosmetics Sdn Bhd
Amorepacific Corporation
Amway Corporation
Asia Brands Berhad
Atomy Co., Ltd.
Beiersdorf AG
Berjaya Corporation Berhad
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Haleon plc
Henkel AG & Co. KGaA
Kao Corporation
Kenvue Inc.
Koninklijke Philips N.V.
Lam Soon Group
LG Household & Health Care, Ltd.
Lion Corporation
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Mary Kay Inc.
Nu Skin Enterprises, Inc.
Orkla ASA
OSHIEN2U SDN. BHD.
Panasonic Corporation
Pure Laboratories Inc.
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Rohto Pharmaceutical Co., Ltd.
Sebapharma GmbH & CO. KG
Shiseido Company, Limited
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Tohtonku Sdn. Bhd.
Unilever PLC
Wipro Limited
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Frequently Asked Questions
How long does the delivery take?
Items purchased for online delivery are normally delivered with in 8 business hours.
Is there a discount for multiple purchases?
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
Do you offer a discount for nonprofits?
We offer students/faculty members a special education discount of up to 30%. Get in touch through our contact form to get started.
What forms of payment do you accept?
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.