Anticipated to grow steadily, the Kenya beauty and personal care products market is expected to rise from USD 1,135.7 million in 2023 to USD 1,873.4 million by 2029, with a CAGR of 8.7% throughout the forecast period. Kenya’s beauty and personal care market is growing steadily, driven by increasing consumer awareness of skincare and beauty products. With a focus on hydration, sun protection, and anti-aging, skincare products are in high demand. As the demand for natural beauty products rises, Kenyan consumers are increasingly seeking products that are eco-friendly and sustainably sourced. The influence of social media and beauty influencers is also shaping purchasing behavior in urban areas.
This report presents a detailed overview of the Kenya beauty and personal care products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, price range, consumer group and distribution channel. This detailed analysis supports the identification of growth opportunities within the beauty and personal care products industry.
Market Segmentation
The Kenya beauty and personal care products market is structured as follows:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: mass, premium
Consumer group: baby/child, adult
Distribution channel: supermarkets and hypermarkets, grocery stores, beauty and personal care stores, pharmacies, e-commerce, salons, others
The segmentation of the Kenya beauty and personal care products market product type, price range, consumer group and distribution channel. By product type, the market features bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass mass, and premium. Consumer group segments consist of baby/child, and adult. Distribution channel segmentation includes supermarkets and hypermarkets, grocery stores, beauty and personal care stores, pharmacies, e-commerce, salons, and others.
Competitive Landscape
The Kenya beauty and personal care products market is marked by intense competition, featuring leading companies such as Unilever PLC, L’Oreal S.A., Colgate-Palmolive Company, Beiersdorf AG, PZ Cussons Plc, Haleon plc, Tiger Consumer Brands Ltd., Godrej Group, Revlon Inc., Reckitt Benckiser Group plc (RB), Rasasi Perfumes Industry LLC, The Procter & Gamble Company (P&G), BioCosmetic Research Labs, Sapil Perfumes Co. LLC., Sleek International Ltd, Buyline Industries Ltd., The Himalaya Drug Company, Swiss Arabian Perfumes Co. L.L.C, Henkel AG & Co. KGaA, Winner Manufacturing (Aris Cosmetics), The Estee Lauder Companies Inc. and Chris Adams Perfumes.
The report provides a detailed assessment of prominent companies within the beauty and personal care products market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Beauty and Personal Care Products Market – Product Type Analysis
Kenya Beauty and Personal Care Products Market – Price Range Analysis
Kenya Beauty and Personal Care Products Market – Consumer Group Analysis
Kenya Beauty and Personal Care Products Market – Distribution Channel Analysis
Key Players and Market Share
– Unilever PLC
– L’Oreal S.A.
– Colgate-Palmolive Company
– Beiersdorf AG
– PZ Cussons Plc
– Haleon plc
– Tiger Consumer Brands Ltd.
– Godrej Group
– Revlon, Inc.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Kenya Beauty and Personal Care Products Market 2019-2029
Chart Kenya Beauty and Personal Care Products Market, Net Growth, 2019-2029
Chart Kenya Beauty and Personal Care Products Market, Growth Rates, 2019-2029
Table Kenya Beauty and Personal Care Products Market by Product Type, 2019-2029
Chart Kenya Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Beauty and Personal Care Products Market by Product Type, 2019-2029
Table Kenya Beauty and Personal Care Products Market by Price Range, 2019-2029
Chart Kenya Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Kenya Beauty and Personal Care Products Market by Price Range, 2019-2029
Table Kenya Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2019-2029
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Table Kenya Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Table Kenya Beauty and Personal Care Products Market Share (%), by Companies, 2019-2023
Chart Kenya Beauty and Personal Care Products Market, by Companies, 2023
Table Kenya Beauty and Personal Care Products Market Share (%), by Brands, 2019-2023
Chart Kenya Beauty and Personal Care Products Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Kenya Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
L’Oreal S.A.
Colgate-Palmolive Company
Beiersdorf AG
PZ Cussons Plc
Haleon plc
Tiger Consumer Brands Ltd.
Godrej Group
Revlon, Inc.
Reckitt Benckiser Group plc (RB)
Rasasi Perfumes Industry LLC
The Procter & Gamble Company (P&G)
BioCosmetic Research Labs
Sapil Perfumes Co. LLC.
Sleek International Ltd
Buyline Industries Ltd.
The Himalaya Drug Company
Swiss Arabian Perfumes Co. L.L.C
Henkel AG & Co. KGaA
Winner Manufacturing (Aris Cosmetics)
The Estee Lauder Companies Inc.
Chris Adams Perfumes