
The Japan beauty and personal care products market is expected to see a slight increase of USD 5.7 billion, translating to a CAGR of about 3.3% from 2025 to 2030. Japan’s beauty and personal care market remains a benchmark for innovation and quality, with consumers valuing tradition, science, and aesthetics. The market is evolving with a growing focus on clean beauty and anti-aging solutions, especially as the population ages. Demand for minimalist routines and multi-purpose products is high, while the rise of domestic cosmeceutical brands is reinforcing local brand loyalty.
Providing a strategic perspective on the Japan beauty and personal care products market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, price range, consumer group, key pack material and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Market Segmentation
The Japan beauty and personal care products market is classified into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, supermarkets, others
The beauty and personal care products market in Japan is segmented across product type, price range, consumer group, key pack material and distribution channel. In terms of product type, the market is segmented into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range categories include premium products, and mass products. Consumer group segments comprise baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, supermarkets, and others.
Competitive Landscape
The beauty and personal care products market is characterized by dominance from key players such as Amway Corporation, Angfa Co. Ltd., Beiersdorf AG, Chanel S.A., Cow Brand Soap Kyoshinsha Co. Ltd., DHC Corporation, Dr.LuLuLun Inc., Earth Corporation, Edgewell Personal Care Brands LLC, FineToday Holdings Co. Ltd., Haleon plc, Hoyu Co. Ltd., IDA Corp Ltd., I-ne Co. Ltd. (I-NE), Japan Gateway Co. Ltd., Kao Corporation, Kenvue Inc., Kirin Holdings Co. Ltd., Kobayashi Pharmaceutical Co. Ltd., KOSE Corporation, Kracie Holdings Ltd., LG Household & Health Care Ltd., Lion Corporation, L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Nippon Menard Cosmetic Co. Ltd., Noevir Holdings Co. Ltd., Nu Skin Enterprises Inc., Pola Orbis Holdings Inc., Rohto Pharmaceutical Co. Ltd., Saishunkan Seiyakusho Co. Ltd., Shinnihonseiyaku Co. Ltd., Shiseido Company Limited, Sunstar Inc., Taisho Pharmaceutical Holdings Company Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G) and Unilever PLC.
This analysis offers a comprehensive overview of the main players in the beauty and personal care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Japan beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Japan beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Japan beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Japan beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Japan Beauty and Personal Care Products Market – Product Type Analysis
Japan Beauty and Personal Care Products Market – Price Range Analysis
Japan Beauty and Personal Care Products Market – Consumer Group Analysis
Japan Beauty and Personal Care Products Market – Key Pack Material Analysis
Japan Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Angfa Co., Ltd.
Beiersdorf AG
Chanel S.A.
Cow Brand Soap Kyoshinsha Co., Ltd.
DHC Corporation
Dr.LuLuLun Inc.
Earth Corporation
Edgewell Personal Care Brands LLC
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Japan Beauty and Personal Care Products Market 2020-2030
Chart Japan Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Japan Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Japan Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Japan Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Japan Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Japan Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Japan Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Japan Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Japan Beauty and Personal Care Products Market, by Companies, 2024
Table Japan Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Japan Beauty and Personal Care Products Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Japan Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Amway Corporation
Angfa Co., Ltd.
Beiersdorf AG
Chanel S.A.
Cow Brand Soap Kyoshinsha Co., Ltd.
DHC Corporation
Dr.LuLuLun Inc.
Earth Corporation
Edgewell Personal Care Brands LLC
FineToday Holdings Co., Ltd.
Haleon plc
Hoyu Co., Ltd.
IDA Corp Ltd.
I-ne Co., Ltd. (I-NE)
Japan Gateway Co., Ltd.
Kao Corporation
Kenvue Inc.
Kirin Holdings Co., Ltd.
Kobayashi Pharmaceutical Co., Ltd.
KOSE Corporation
Kracie Holdings Ltd.
LG Household & Health Care, Ltd.
Lion Corporation
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Nippon Menard Cosmetic Co., Ltd.
Noevir Holdings Co., Ltd.
Nu Skin Enterprises, Inc.
Pola Orbis Holdings Inc.
Rohto Pharmaceutical Co., Ltd.
Saishunkan Seiyakusho Co., Ltd.
Shinnihonseiyaku Co., Ltd.
Shiseido Company, Limited
Sunstar Inc.
Taisho Pharmaceutical Holdings Company Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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