Indonesia Beauty and Personal Care Products Market 2025$675.0
The beauty and personal care market in Indonesia is experiencing a strong resurgence, with positive growth recorded in both volume and value terms. As the country moves beyond the pandemic era, renewed consumer mobility and increased social interaction have reinvigorated daily beauty routines, particularly in categories such as color cosmetics and hair care. The return to workplaces, schools, and social venues has reinstated the relevance of appearance-driven product use, reversing the contraction seen during lockdowns and stimulating a broader re-engagement with discretionary beauty purchases.
At the structural level, Indonesia’s growing middle class continues to play a pivotal role in sustaining market expansion. Rising disposable income among this demographic has enabled greater participation in the beauty economy, not only through increased purchasing power but also via heightened expectations around product quality, efficacy, and brand experience. Complementing this trend is the influence of a digitally native and brand-curious younger generation, which has emerged as a key engine of growth. These consumers are highly responsive to trends, open to experimentation, and heavily engaged across social media platforms—factors that have accelerated the adoption of both local and international beauty brands.
Focused on delivering actionable insights, this report explores the Indonesia beauty and personal care products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, consumer group, key pack material and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Market Segmentation
The following outlines the segmentation of the Indonesia beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
The segmentation of the Indonesia beauty and personal care products market product type, price range, consumer group, key pack material and distribution channel. The market is classified by product type into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
The report provides profiles of notable companies, including Amorepacific Corporation, Beiersdorf AG, Godrej Group, Guangzhou Feimei Network Technology Co. Ltd., Guangzhou Jizhi Trading Co. Ltd., Guangzhou Oubo Cosmetic Co. Ltd., Haleon plc, Hebe Beauty Cosmetics Inc., Kao Corporation, Kenvue Inc., Kino Corporation, Lion Corporation, L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Martha Tilaar Group, Orang Tua Group, Oriflame Cosmetics S.A., PT Beaute Haul Indonesia, PT Eka Jaya Internasional, PT Erha Clinic Indonesia, PT Kosmetika Cantik Indonesia, PT Originote Indonesia, PT Paragon Technology and Innovation, PT Suntome Wisdom Indonesia, PT Tempo Scan Pacific Tbk, PT Wings Surya, PT. Bina Karya Prima, PT. Penta Natural Kosmetindo, PT. Priskila Prima Makmur, PT. Vitapharm, PT. Wahana Kosmetika Indonesia, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Rohto Pharmaceutical Co. Ltd., The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unicharm Corporation and Unilever PLC.
This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Indonesia beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Beauty and Personal Care Products Market – Product Type Analysis
Indonesia Beauty and Personal Care Products Market – Price Range Analysis
Indonesia Beauty and Personal Care Products Market – Consumer Group Analysis
Indonesia Beauty and Personal Care Products Market – Key Pack Material Analysis
Indonesia Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amorepacific Corporation
Beiersdorf AG
Godrej Group
Guangzhou Feimei Network Technology Co., Ltd.
Guangzhou Jizhi Trading Co., Ltd.
Guangzhou Oubo Cosmetic Co., Ltd.
Haleon plc
Hebe Beauty Cosmetics Inc.
Kao Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Indonesia Beauty and Personal Care Products Market 2020-2030
Chart Indonesia Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Indonesia Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Indonesia Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Indonesia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Indonesia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Indonesia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Indonesia Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Indonesia Beauty and Personal Care Products Market, by Companies, 2024
Table Indonesia Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Indonesia Beauty and Personal Care Products Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Indonesia Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Amorepacific Corporation
Beiersdorf AG
Godrej Group
Guangzhou Feimei Network Technology Co., Ltd.
Guangzhou Jizhi Trading Co., Ltd.
Guangzhou Oubo Cosmetic Co., Ltd.
Haleon plc
Hebe Beauty Cosmetics Inc.
Kao Corporation
Kenvue Inc.
Kino Corporation
Lion Corporation
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Martha Tilaar Group
Orang Tua Group
Oriflame Cosmetics S.A.
PT Beaute Haul Indonesia
PT Eka Jaya Internasional
PT Erha Clinic Indonesia
PT Kosmetika Cantik Indonesia
PT Originote Indonesia
PT Paragon Technology and Innovation
PT Suntome Wisdom Indonesia
PT Tempo Scan Pacific Tbk
PT Wings Surya
PT. Bina Karya Prima
PT. Penta Natural Kosmetindo
PT. Priskila Prima Makmur
PT. Vitapharm
PT. Wahana Kosmetika Indonesia
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Rohto Pharmaceutical Co., Ltd.
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unicharm Corporation
Unilever PLC
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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