India Beauty and Personal Care Products Market 2025$675.0
India’s beauty and personal care market is undergoing a paradigm shift in 2024, demonstrating category-spanning growth that reflects the country’s evolving consumer sophistication and digital-driven beauty consciousness. The market’s dynamism is most evident in skincare, as ingredient literacy spreads beyond metropolitan elites to tier-2 and tier-3 cities through vernacular social media content. This democratization of beauty knowledge has created a new class of discerning consumers who scrutinize formulations for actives like niacinamide and ceramides while rejecting harmful additives, forcing brands to reformulate legacy products and adopt cleaner positioning. The transparency movement has particularly benefited domestic Ayurvedic brands, which are successfully modernizing traditional formulations to meet clinical efficacy expectations while maintaining natural positioning.
Color cosmetics are experiencing a renaissance, with growth rates outpacing regional peers as hybrid work arrangements normalize elaborate makeup routines beyond special occasions. The segment’s revival is being propelled by Gen Z’s experimental approach to beauty, driving demand for bold pigments and inclusive shade ranges that cater to India’s diverse skin tones. This cultural shift has enabled homegrown brands like Sugar Cosmetics and Kay Beauty to challenge multinational dominance through hyper-localized product development, including transfer-proof formulas designed for humid climates and pollution-resistant wear technologies. Sun care has emerged as the dark horse of the industry, with annual growth exceeding 20% as dermatologist influencers on Instagram and YouTube successfully reframe SPF application from seasonal precaution to non-negotiable daily ritual. This behavioral change is creating ripple effects across categories, with BB creams and foundations now expected to provide broad-spectrum protection, blurring historical category silos.
The hair care sector is undergoing strategic repositioning as brands pivot toward younger demographics through social-first marketing and innovation. Hair colorants have become a particular battleground, with companies introducing temporary wash-out options and ammonia-free formulations to attract first-time users wary of commitment. This approach is being complemented by the rise of scalp care as a distinct subcategory, bridging the gap between beauty and wellness through probiotic-infused treatments and diagnostic tools. E-commerce platforms are amplifying these trends through AI-powered recommendation engines that personalize discovery journeys, while omnichannel retailers enhance in-store experiences with virtual try-on technologies. As India’s beauty market matures, success increasingly depends on brands’ ability to navigate this complex landscape where ancient traditions coexist with cutting-edge innovation, and where consumers demand both scientific validation and cultural resonance in their personal care choices.
This report offers a detailed examination of the India beauty and personal care products market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, price range, consumer group, key pack material and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Market Segmentation
The India beauty and personal care products market is categorized into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
The India beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market is categorized into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments encompass baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
The report profiles major companies, including Amway Corporation, Bajaj Sevashram Private Limited, Beiersdorf AG, CavinKare Pvt Ltd., Cholayil Private Limited (CPL), Colgate-Palmolive Company, Coty Inc., Dabur India Limited, Edgewell Personal Care Brands LLC, Emami Limited, Godrej Group, Haleon plc, Henkel AG & Co. KGaA, Honasa Consumer Private Limited, Hygienic Research Institute Private Limited (HRIPL), ITC Limited, Karnataka Soaps and Detergents Limited, Kenvue Inc., L’Oreal S.A., Lotus Herbals Private Limited, Malhotra Shaving Products Private Limited, Marico Limited, McNROE Consumer Products Private Limited, Mountain Valley Springs Private Limited, Oriflame Cosmetics S.A., Patanjali Ayurved Limited, Piramal Enterprises Ltd., PUIG SL, Raymond Ltd., Reckitt Benckiser Group plc (RB), Sanghvi Beauty & Technologies Private Limited, The Body Shop International Ltd., The Estee Lauder Companies Inc., The Himalaya Drug Company, The K. K. Modi Group, The Procter & Gamble Company (P&G), Unilever PLC, Vini Cosmetics Private Limited, Wipro Limited and Zydus Cadila Group.
This comprehensive report analyzes the performance of leading companies in the beauty and personal care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the India beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the India beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the India beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the India beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
India Beauty and Personal Care Products Market – Product Type Analysis
India Beauty and Personal Care Products Market – Price Range Analysis
India Beauty and Personal Care Products Market – Consumer Group Analysis
India Beauty and Personal Care Products Market – Key Pack Material Analysis
India Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Bajaj Sevashram Private Limited
Beiersdorf AG
CavinKare Pvt Ltd.
Cholayil Private Limited (CPL)
Colgate-Palmolive Company
Coty Inc.
Dabur India Limited
Edgewell Personal Care Brands LLC
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table India Beauty and Personal Care Products Market 2020-2030
Chart India Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart India Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table India Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart India Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart India Beauty and Personal Care Products Market by Product Type, 2020-2030
Table India Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart India Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart India Beauty and Personal Care Products Market by Price Range, 2020-2030
Table India Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart India Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart India Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table India Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart India Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart India Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table India Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart India Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart India Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table India Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart India Beauty and Personal Care Products Market, by Companies, 2024
Table India Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart India Beauty and Personal Care Products Market, by Brands, 2024
Table India – Population (Millions) and Forecast
Table India – Consumer Price Index (CPI) and Forecast
Table India – Gross Domestic Product and Forecast
Table India Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table India Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Amway Corporation
Bajaj Sevashram Private Limited
Beiersdorf AG
CavinKare Pvt Ltd.
Cholayil Private Limited (CPL)
Colgate-Palmolive Company
Coty Inc.
Dabur India Limited
Edgewell Personal Care Brands LLC
Emami Limited
Godrej Group
Haleon plc
Henkel AG & Co. KGaA
Honasa Consumer Private Limited
Hygienic Research Institute Private Limited (HRIPL)
ITC Limited
Karnataka Soaps and Detergents Limited
Kenvue Inc.
L’Oreal S.A.
Lotus Herbals Private Limited
Malhotra Shaving Products Private Limited
Marico Limited
McNROE Consumer Products Private Limited
Mountain Valley Springs Private Limited
Oriflame Cosmetics S.A.
Patanjali Ayurved Limited
Piramal Enterprises Ltd.
PUIG SL
Raymond Ltd.
Reckitt Benckiser Group plc (RB)
Sanghvi Beauty & Technologies Private Limited
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
The Himalaya Drug Company
The K. K. Modi Group
The Procter & Gamble Company (P&G)
Unilever PLC
Vini Cosmetics Private Limited
Wipro Limited
Zydus Cadila Group
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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