Ghana Beauty and Personal Care Products Market 2025$675.0
The Ghana beauty and personal care products market is on track for a substantial increase of USD 149.2 million, indicating a CAGR of roughly 9.3% during the forecast period from 2025 to 2030. Ghana’s beauty and personal care market is being fueled by a digitally connected youth population, strong grooming culture, and rising female labor participation. Consumers are becoming more educated about skin care and wellness, prompting a shift toward targeted solutions and natural ingredients. Growth in local brands and informal sales channels remains robust.
Focused on delivering actionable insights, this report explores the Ghana beauty and personal care products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, consumer group and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Market Segmentation
The following outlines the segmentation of the Ghana beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distribution channel: beauty and personal care stores, convenience stores, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others
In Ghana, the beauty and personal care products market is segmented by product type, price range, consumer group and distribution channel. By product type, the market features bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, and skin care products. Price range segments encompass premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
Top players featured in the Ghana beauty and personal care products market study include AFAM Concept Inc., Beauty 21 Cosmetics Inc., Beiersdorf AG, Berrak Manufacturing Company Ltd. (Deva), Biochemicals International Ltd., Black Secret Makeup (Berlin Cosmetics Ltd), Black Up Cosmetics Inc., Colgate-Palmolive Company, Coty Inc., Ghandour Cosmetics Ltd., Glam’s Cosmetics SRL, Haleon plc, Henkel AG & Co. KGaA, Kenvue Inc., Le Groupe SIVOP, Lexta Ghana Limited, LORD PRECISION INDUSTRIES S.A.E., L’Oreal S.A., Maxim brand products GmbH & Co. KG, Nouvelle Parfumerie Gandour, PUIG SL, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Revlon Inc., SeKaf Ghana Limited, Siparco CI, SIVOP Group, Societe BIC S.A., Super-Max group, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC and Victoria’s Secret & Co.
This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Ghana beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Ghana beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Ghana Beauty and Personal Care Products Market – Product Type Analysis
Ghana Beauty and Personal Care Products Market – Price Range Analysis
Ghana Beauty and Personal Care Products Market – Consumer Group Analysis
Ghana Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
AFAM Concept, Inc.
Beauty 21 Cosmetics, Inc.
Beiersdorf AG
Berrak Manufacturing Company Ltd. (Deva)
Biochemicals International Ltd.
Black Secret Makeup (Berlin Cosmetics Ltd)
Black Up Cosmetics, Inc.
Colgate-Palmolive Company
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Ghana Beauty and Personal Care Products Market 2020-2030
Chart Ghana Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Ghana Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Ghana Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Ghana Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Ghana Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Ghana Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Ghana Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Ghana Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Ghana Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Ghana Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Ghana Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Ghana Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Ghana Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Ghana Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Ghana Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Ghana Beauty and Personal Care Products Market, by Companies, 2024
Table Ghana Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Ghana Beauty and Personal Care Products Market, by Brands, 2024
Table Ghana – Population (Millions) and Forecast
Table Ghana – Consumer Price Index (CPI) and Forecast
Table Ghana – Gross Domestic Product and Forecast
Table Ghana Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Ghana Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
AFAM Concept, Inc.
Beauty 21 Cosmetics, Inc.
Beiersdorf AG
Berrak Manufacturing Company Ltd. (Deva)
Biochemicals International Ltd.
Black Secret Makeup (Berlin Cosmetics Ltd)
Black Up Cosmetics, Inc.
Colgate-Palmolive Company
Coty Inc.
Ghandour Cosmetics Ltd.
Glam’s Cosmetics SRL
Haleon plc
Henkel AG & Co. KGaA
Kenvue Inc.
Le Groupe SIVOP
Lexta Ghana Limited
LORD PRECISION INDUSTRIES S.A.E.
L’Oreal S.A.
Maxim brand products GmbH & Co. KG
Nouvelle Parfumerie Gandour
PUIG SL
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
SeKaf Ghana Limited
Siparco CI
SIVOP Group
Societe BIC S.A.
Super-Max group
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Victoria’s Secret & Co.
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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