Egypt Beauty and Personal Care Products Market 2025

In 2024, Egypt’s beauty and personal care market navigated a landscape defined by macroeconomic turbulence and constrained access to imported goods, laying the groundwork for a structural realignment in both supply and consumer behavior. Despite these headwinds, the market maintained forward momentum, posting moderate growth on the back of shifting consumer priorities and strategic adaptation by domestic players. The industry, valued at USD 1,641.2 million in 2024, is now on track to nearly double in size by the end of the decade, buoyed by demographic tailwinds and an increasingly localized value chain.

Consumer behavior in Egypt underwent a pronounced shift over the past year, as inflationary pressure and persistent foreign exchange shortages sharply curtailed disposable income. In response, purchasing decisions became increasingly price-sensitive, with consumers across income segments trading down to more affordable alternatives. Categories such as skincare, hair care, and personal hygiene were particularly impacted, as buyers prioritized essentials and leaned toward locally produced, value-oriented offerings. International brands—once dominant in the premium space—saw their visibility decline due to ongoing regulatory restrictions and foreign currency limitations that hampered their ability to import and price competitively.

This vacuum in the premium and mid-tier segments created fertile ground for local manufacturers to expand their footprint. Domestic brands, benefiting from greater flexibility in sourcing and pricing, capitalized on the disrupted competitive landscape to broaden their portfolios and elevate product standards. In 2024, many Egyptian producers began enhancing packaging aesthetics and upgrading formulations to resonate with aspirational consumers previously loyal to global labels. These improvements were not merely cosmetic; they were part of a larger recalibration aimed at winning over a consumer base increasingly defined by its pragmatism and heightened expectations.

The broader market environment proved supportive of this domestic resurgence. Egypt’s large and youthful population, combined with rising digital literacy and deeper e-commerce penetration, created new pathways for growth. Online channels gained prominence as consumers sought convenience, better pricing, and access to a wider range of products, particularly in underserved regions. Interest surged in skincare and personal hygiene, while niche segments such as natural and halal-certified cosmetics experienced rising demand, reflecting broader trends in health consciousness and religious alignment.

This report provides a comprehensive analysis of the Egypt beauty and personal care products market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, price range, consumer group, key pack material and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Egypt beauty and personal care products market is outlined below:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, e-commerce, forecourts, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The beauty and personal care products market in Egypt is segmented based on product type, price range, consumer group, key pack material and distribution channel. The categorization of the market by product type includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments cover baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, forecourts, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The beauty and personal care products market is largely dominated by key players such as ARMA Group, Armanious Group (EVA Cosmetics), Beiersdorf AG, Chanel S.A., Colgate-Palmolive Company, cosnova GmbH, Coty Inc., Dabur India Limited, Dr El-Chabrawichi Co., Easy Beauty, Evyap Sabun Yag Gliserin San ve Tic A.S., Flormar Co., Haleon plc, Henkel AG & Co. KGaA, IFFCO Group, Kamena Products Corporation, Kenvue Inc., Kiko S.P.A., LORD PRECISION INDUSTRIES S.A.E., L’Oreal S.A., Luna Perfumes & Cosmetics (PAC) S.A.E., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Marico Limited, Middle East Chemicals MEC, Misr Cosmetics Co SAE, Natura & Co, Nefertari Inc., Nuqul Group, Oriflame Cosmetics S.A., PUIG SL, Pyramids Cosmetics SAE, Reckitt Benckiser Group plc (RB), Revlon Inc., The Body Shop International Ltd., The Procter & Gamble Company (P&G) and Unilever PLC.

This report presents an extensive analysis of major entities in the beauty and personal care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

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Obtain precise statistical data and forecasts for the Egypt beauty and personal care products market.
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Anticipate the future trajectory of the Egypt beauty and personal care products market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Egypt Beauty and Personal Care Products Market – Product Type Analysis
Egypt Beauty and Personal Care Products Market – Price Range Analysis
Egypt Beauty and Personal Care Products Market – Consumer Group Analysis
Egypt Beauty and Personal Care Products Market – Key Pack Material Analysis
Egypt Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
ARMA Group
Armanious Group (EVA Cosmetics)
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Dabur India Limited
Dr El-Chabrawichi Co.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Egypt Beauty and Personal Care Products Market 2020-2030
Chart Egypt Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Egypt Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Egypt Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Egypt Beauty and Personal Care Products Market, by Companies, 2024
Table Egypt Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Egypt Beauty and Personal Care Products Market, by Brands, 2024
Table Egypt – Population (Millions) and Forecast
Table Egypt – Consumer Price Index (CPI) and Forecast
Table Egypt – Gross Domestic Product and Forecast
Table Egypt Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Egypt Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

ARMA Group
Armanious Group (EVA Cosmetics)
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Dabur India Limited
Dr El-Chabrawichi Co.
Easy Beauty
Evyap Sabun Yag Gliserin San ve Tic A.S.
Flormar Co.
Haleon plc
Henkel AG & Co. KGaA
IFFCO Group
Kamena Products Corporation
Kenvue Inc.
Kiko S.P.A.
LORD PRECISION INDUSTRIES S.A.E.
L’Oreal S.A.
Luna Perfumes & Cosmetics (PAC) S.A.E.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Marico Limited
Middle East Chemicals MEC
Misr Cosmetics Co SAE
Natura & Co
Nefertari, Inc.
Nuqul Group
Oriflame Cosmetics S.A.
PUIG SL
Pyramids Cosmetics SAE
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
The Body Shop International Ltd.
The Procter & Gamble Company (P&G)
Unilever PLC