Chile Beauty and Personal Care Products Market 2025

The Chilean beauty and personal care products market is poised for a sharp expansion, projected to add about USD 2.5 billion in value and deliver a CAGR of roughly 9.5% over the coming years as macroeconomic conditions improve and consumer priorities evolve. A combination of GDP growth and easing inflation is bolstering disposable incomes, fueling a rebound in discretionary spending on beauty and personal care items. This macro recovery is restoring consumer confidence and encouraging trading up to premium offerings, reversing the caution that dominated during previous economic slowdowns.

Demand is also being reshaped by a more informed and health-focused consumer base. Chileans are increasingly scrutinizing ingredients, efficacy, and the scientific credentials behind formulations, propelling demand for dermatologically tested products and targeted solutions that promise visible results. The rise of professional-grade skincare and medical-aesthetic inspired treatments is reinforcing a shift from general-purpose products to specialized, high-functionality items.

Meanwhile, social media platforms—particularly TikTok—have become powerful engines of discovery and influence, amplifying the reach of “viral” or influencer-endorsed products and compressing the time between trend emergence and mass adoption. This digital acceleration is giving agile brands a competitive edge, enabling them to capitalize quickly on shifting tastes and microtrends.

Even with lingering economic challenges, consumers are embracing “indulgence-driven” spending in select categories, particularly those that deliver sensory appeal, self-care benefits, and an aspirational identity. Together, these forces—macroeconomic recovery, heightened professional and health awareness, social media amplification, and selective indulgence—are reshaping Chile’s beauty and personal care landscape, sustaining robust growth while setting the stage for a more segmented and premium-focused market.

Providing a holistic view of the Chile beauty and personal care products market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, price range, consumer group, key pack material and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Chile beauty and personal care products market is structured as follows:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The Chile beauty and personal care products market is categorized by product type, price range, consumer group, key pack material and distribution channel. The market is classified by product type into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments consist of baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as L’Oreal S.A., Unilever PLC, Natura & Co, The Procter & Gamble Company (P&G), PUIG SL, Beiersdorf AG, Laboratorio Durandin S.A.I, Colgate-Palmolive Company, Corporacion Belcorp, Ballerina Group, Coty Inc., Haleon plc, Edgewell Personal Care Brands LLC, The Estee Lauder Companies Inc., Cosmetica Nacional S.A., Laboratorio Petrizzio S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Kenvue Inc., cosnova GmbH and Genomma Lab Internacional SAB de CV.

The report provides a detailed assessment of prominent companies within the beauty and personal care products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Chile beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Chile beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Chile beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Chile beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Chile Beauty and Personal Care Products Market – Product Type Analysis
Chile Beauty and Personal Care Products Market – Price Range Analysis
Chile Beauty and Personal Care Products Market – Consumer Group Analysis
Chile Beauty and Personal Care Products Market – Key Pack Material Analysis
Chile Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
Unilever PLC
Natura & Co
The Procter & Gamble Company (P&G)
PUIG SL
Beiersdorf AG
Laboratorio Durandin S.A.I
Colgate-Palmolive Company
Corporacion Belcorp
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Chile Beauty and Personal Care Products Market 2020-2030
Chart Chile Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Chile Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Chile Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Chile Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Chile Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Chile Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Chile Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Chile Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Chile Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Chile Beauty and Personal Care Products Market, by Companies, 2024
Table Chile Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Chile Beauty and Personal Care Products Market, by Brands, 2024
Table Chile – Population (Millions) and Forecast
Table Chile – Consumer Price Index (CPI) and Forecast
Table Chile – Gross Domestic Product and Forecast
Table Chile Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Chile Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
Unilever PLC
Natura & Co
The Procter & Gamble Company (P&G)
PUIG SL
Beiersdorf AG
Laboratorio Durandin S.A.I
Colgate-Palmolive Company
Corporacion Belcorp
Ballerina Group
Coty Inc.
Haleon plc
Edgewell Personal Care Brands LLC
The Estee Lauder Companies Inc.
Cosmetica Nacional S.A.
Laboratorio Petrizzio S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Kenvue Inc.
cosnova GmbH
Genomma Lab Internacional SAB de CV