Brazil Beauty and Personal Care Products Market 2025

The Brazilian beauty and personal care market has shown strong value growth, underpinned by notable macroeconomic improvements. The lowest average unemployment rate in the past ten years has supported rising consumer purchasing power, enabling broader access to discretionary categories such as skincare, cosmetics, and personal grooming products. At the same time, a downward trend in inflation and a measurable reduction in the national poverty rate have further improved household economic stability, creating a more favorable environment for sustained consumer spending across beauty and personal care segments.

Within this expanding market, the sun protection category has emerged as a standout performer, registering consistent double-digit growth. This upward trajectory reflects not only increasing awareness of the long-term health risks associated with sun exposure, such as skin cancer and premature aging, but also broader public health messaging and educational campaigns. Moreover, climatic factors have amplified the urgency around UV protection, with rising average temperatures contributing to a behavioral shift in consumer routines, prompting more frequent and year-round use of sun care products. This shift is also accelerating premiumization trends, as consumers seek products that offer both high efficacy and multifunctional benefits, such as moisturizing or anti-aging properties, alongside UV defense.

Delivering a data-driven perspective on the Brazil beauty and personal care products market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, price range, consumer group, key pack material and distribution channel.

Market Segmentation

The segmentation of the Brazil beauty and personal care products market is outlined below:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, others

The Brazil beauty and personal care products market is categorized by product type, price range, consumer group, key pack material and distribution channel. By product type, it includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments cover baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, and others.

Competitive Landscape

Key players in the beauty and personal care products market consist of Baston Industria de Aerossois LTDA, Beiersdorf AG, Bonyplus Industria e Comercio Importacao e Exportacao de Cosmeticos Ltda, Casa Granado Laboratorios Farmacias e Drogarias S.A., Colgate-Palmolive Company, Condor S.A., Coty Inc., Devintex Cosmeticos Ltda., Flora Produtos de Higiene e Limpeza S.A., Galderma S.A., Grupo Boticario, Grupo Silvio Santos, Haleon plc, Hypera S.A., ISDIN. S.A., Kenvue Inc., Kimberly-Clark Corporation, Larru’S Industria e Comercio de Cosmeticos LTDA., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mary Kay Inc., Memphis S.A. Industrial, Mundial S.A., NAOS SAS, Nasha Intercontinental Cosmetics Ltda, Natura & Co, Phitoteraphia Biofitogenia Laboratorial Biota Ltda., Pierre Fabre S.A., PUIG SL, Reckitt Benckiser Group plc (RB), Ruby Rose Co, Skala Cosmeticos S.A., Societe BIC S.A., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC and Wella AG.

This report presents an extensive analysis of major entities in the beauty and personal care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Beauty and Personal Care Products Market – Product Type Analysis
Brazil Beauty and Personal Care Products Market – Price Range Analysis
Brazil Beauty and Personal Care Products Market – Consumer Group Analysis
Brazil Beauty and Personal Care Products Market – Key Pack Material Analysis
Brazil Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Baston Industria de Aerossois LTDA
Beiersdorf AG
Bonyplus Industria e Comercio, Importacao e Exportacao de Cosmeticos Ltda
Casa Granado Laboratorios Farmacias e Drogarias S.A.
Colgate-Palmolive Company
Condor S.A.
Coty Inc.
Devintex Cosmeticos Ltda.
Flora Produtos de Higiene e Limpeza S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Brazil Beauty and Personal Care Products Market 2020-2030
Chart Brazil Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Brazil Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Brazil Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Brazil Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Brazil Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Brazil Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Brazil Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Brazil Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Brazil Beauty and Personal Care Products Market, by Companies, 2024
Table Brazil Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Brazil Beauty and Personal Care Products Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Brazil Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Baston Industria de Aerossois LTDA
Beiersdorf AG
Bonyplus Industria e Comercio, Importacao e Exportacao de Cosmeticos Ltda
Casa Granado Laboratorios Farmacias e Drogarias S.A.
Colgate-Palmolive Company
Condor S.A.
Coty Inc.
Devintex Cosmeticos Ltda.
Flora Produtos de Higiene e Limpeza S.A.
Galderma S.A.
Grupo Boticario
Grupo Silvio Santos
Haleon plc
Hypera S.A.
ISDIN. S.A.
Kenvue Inc.
Kimberly-Clark Corporation
Larru’S Industria e Comercio de Cosmeticos LTDA.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mary Kay Inc.
Memphis S.A. Industrial
Mundial S.A.
NAOS SAS
Nasha Intercontinental Cosmetics Ltda
Natura & Co
Phitoteraphia Biofitogenia Laboratorial Biota Ltda.
Pierre Fabre S.A.
PUIG SL
Reckitt Benckiser Group plc (RB)
Ruby Rose Co
Skala Cosmeticos S.A.
Societe BIC S.A.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Wella AG