Argentina Beauty and Personal Care Products Market 2025

Argentina’s beauty and personal care market is demonstrating remarkable resilience amid economic turbulence, projected to expand by USD 4.5 billion at a 10.3% CAGR through 2030, reflecting consumers’ strategic adaptation to persistent inflationary pressures. The market exhibits a distinct polarization, with essential categories like oral care and hair care maintaining robust volume growth through stockpiling behaviors, while premium discretionary segments face more cautious spending. Skin care has successfully transitioned from pandemic-era necessity to permanent daily ritual for many Argentinians, supported by aggressive digital marketing and product innovation that have repositioned basic routines as non-negotiable self-care investments rather than discretionary purchases.

The competitive landscape is evolving to meet shifting consumer priorities, with formulations emphasizing natural ingredients, vegan certifications, and clinically-proven actives gaining traction across price segments. Local brands are leveraging their understanding of Argentine skin types and cultural preferences to compete against multinational players, particularly in the masstige skincare segment where efficacy claims resonate strongly. E-commerce channels continue gaining share as price-comparison shopping becomes essential for budget-conscious consumers, though neighborhood pharmacies remain critical touchpoints for last-minute essential purchases. Sustainability considerations are emerging as differentiators, though remain secondary to immediate price and performance factors for most consumers navigating economic constraints. As inflationary pressures gradually ease, the market’s growth trajectory suggests pent-up demand for discretionary beauty categories could drive the next phase of expansion in this value-conscious yet sophisticated Latin American market.

The report aims to deliver comprehensive data on the Argentina beauty and personal care products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, price range, consumer group, key pack material and distribution channel.

Market Segmentation

The Argentina beauty and personal care products market is classified into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others

In Argentina, the beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. In terms of product type, the market is segmented into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments comprise baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

Key players dominating the beauty and personal care products market include Alicorp S.A.A., Beiersdorf AG, Cannon Puntana S.A., Capilatis S.A., Cdimex S.A., Chanel S.A., Colgate-Palmolive Company, Coty Inc., Dolce & Gabbana S.R.L., Elida Beauty Group, Euroitalia S.R.L., Genomma Lab Internacional SAB de CV, Godrej Group, Grunenthal GmbH, Haleon plc, Henkel AG & Co. KGaA, Kenvue Inc., Kimberly-Clark Corporation, Laboratorio Copahue S.A., Laboratorio Elea Phoenix S.A., Laboratorios Bago S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mary Kay Inc., Matiz S.A., Natura & Co, Naturel S.A., Pierre Fabre S.A., PUIG SL, Reckitt Benckiser Group plc (RB), Santiago Saenz S.A., Silkey S.A., Siscom de Argentina S.A., Societe BIC S.A., Sunstar Inc., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC, Violetta Fabiani and Wella AG.

This analysis offers a comprehensive overview of the main players in the beauty and personal care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Argentina beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Argentina beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Argentina beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Argentina beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Argentina Beauty and Personal Care Products Market – Product Type Analysis
Argentina Beauty and Personal Care Products Market – Price Range Analysis
Argentina Beauty and Personal Care Products Market – Consumer Group Analysis
Argentina Beauty and Personal Care Products Market – Key Pack Material Analysis
Argentina Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Alicorp S.A.A.
Beiersdorf AG
Cannon Puntana S.A.
Capilatis S.A.
Cdimex S.A.
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
Dolce & Gabbana S.R.L.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Argentina Beauty and Personal Care Products Market 2020-2030
Chart Argentina Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Argentina Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Argentina Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Argentina Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Argentina Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Argentina Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Argentina Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Argentina Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Argentina Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Argentina Beauty and Personal Care Products Market, by Companies, 2024
Table Argentina Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Argentina Beauty and Personal Care Products Market, by Brands, 2024
Table Argentina – Population (Millions) and Forecast
Table Argentina – Consumer Price Index (CPI) and Forecast
Table Argentina – Gross Domestic Product and Forecast
Table Argentina Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Argentina Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Alicorp S.A.A.
Beiersdorf AG
Cannon Puntana S.A.
Capilatis S.A.
Cdimex S.A.
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
Dolce & Gabbana S.R.L.
Elida Beauty Group
Euroitalia S.R.L.
Genomma Lab Internacional SAB de CV
Godrej Group
Grunenthal GmbH
Haleon plc
Henkel AG & Co. KGaA
Kenvue Inc.
Kimberly-Clark Corporation
Laboratorio Copahue S.A.
Laboratorio Elea Phoenix S.A.
Laboratorios Bago S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mary Kay Inc.
Matiz S.A.
Natura & Co
Naturel S.A.
Pierre Fabre S.A.
PUIG SL
Reckitt Benckiser Group plc (RB)
Santiago Saenz S.A.
Silkey S.A.
Siscom de Argentina S.A.
Societe BIC S.A.
Sunstar Inc.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Violetta Fabiani
Wella AG