The United Kingdom’s beauty and personal care market is projected to expand from USD 24.4 billion in 2025 to USD 31.7 billion by 2030, reflecting a compound annual growth rate of 5.4%. While inflationary pressures are moderating, value growth continues, albeit at a slower pace than during the peak price-driven phase. With the contribution of price increases diminishing, expansion is increasingly underpinned by structural drivers rather than pure inflation pass-through. Underlying demand remains resilient, though consumer behaviour reflects heightened budget discipline.
Spending patterns are becoming more polarised. In essential categories such as baby care and basic cleansing, consumers are trading down, favouring private label and competitively priced alternatives. Conversely, in innovation-led segments including skin care, colour cosmetics and sun care, shoppers remain willing to invest in demonstrable efficacy and advanced formulations. This dynamic of rational economising alongside selective upgrading is reshaping the category mix. Ingredient-led beauty continues to gain traction, as consumers demonstrate greater awareness of active compounds, clinical validation and differentiated delivery systems. Dermocosmetic and functionally positioned products are facing intensifying competition, supported by demand for personalised solutions and visible results.
Premiumisation remains a central theme, particularly within fragrances, which have emerged as a standout performer. Positioned as an accessible form of luxury with strong emotional resonance, fragrances benefit from growing interest in higher concentrations, niche houses and the concept of a “fragrance wardrobe” that encourages multiple scent ownership. At the same time, more affordable body sprays are gaining popularity among younger cohorts, reinforcing a layered market structure. Social media platforms function as both trend incubators and conversion channels, shortening product life cycles and amplifying personalisation. Brands are increasingly deploying artificial intelligence-driven diagnostics and tailored recommendations to strengthen consumer engagement and loyalty.
Competitive intensity remains high. Leading multinational players leverage diversified portfolios and continuous innovation to defend share, complemented by strategic acquisitions that optimise brand positioning. Emerging, content-driven brands are scaling rapidly within targeted niches, capitalising on digital fluency and community engagement. E-commerce continues to anchor distribution, benefiting from price transparency, promotional intensity and access to niche assortments. Specialist beauty retailers are reinforcing experiential retail and store expansion to support discovery-led shopping, while discount operators are gaining traction amid cost-of-living pressures, reinforcing the rise of “dupe” culture. Looking ahead, the market’s evolution is expected to centre on affordability, innovation and personalisation. Premium segments, particularly fragrances, are likely to outperform mass categories, while efficacy, sustainability and holistic wellbeing positioning will remain structural growth pillars shaping the United Kingdom’s beauty and personal care landscape.
This up-to-date report presents a quantitative breakdown of the beauty and personal care sector in United Kingdom. Updated in 2025, it covers historical performance from 2020 onward and forecasts through 2030. Users can access key figures, segment details, and future trajectories in one concise source.
What’s Inside the Report
Annual market size figures expressed in (Units/GBP/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The United Kingdom beauty and personal care market is classified into the following segments:
Product type – e.g., bath and shower products, color cosmetics, deodorants, depilatory products, hair care products, men’s grooming products, oral care, perfumes and fragrances, skin care products, sun care products
Price range – e.g., mass beauty and personal care products, premium beauty and personal care products
Consumer group – e.g., adult, baby/child
Packaging type – e.g., glass bottles, metal cans and bottles, paper containers, rigid plastic containers, stand-up pouches
Distribution channel – e.g., beauty stores, department stores, direct selling, discounters, e-commerce, hypermarkets, personal care stores, pharmacies, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the beauty and personal care sector in United Kingdom, highlighting brand reach and competitive footprint. Notable participants include: Amorepacific Corporation, Beiersdorf AG, Chanel S.A., Church & Dwight Co., Inc., Clarins SA, Colgate-Palmolive Company, Coty Inc., e.l.f. Beauty, Inc., Edgewell Personal Care Brands LLC, Elida Beauty Group, Euroitalia S.R.L., Federici Brands Ltd., Haleon plc, Henkel AG & Co. KGaA, Inter Parfums, Inc., Kao Corporation, Kenvue Inc., Kimberly-Clark Corporation, L’Occitane International S.A., L’Oreal S.A., Lush Retail Ltd., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Natura & Co, Pangaea Laboratories Ltd., PUIG SL, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Revlon, Inc., Revolution Beauty Limited, Rituals Cosmetics Enterprise B.V., Shiseido Company, Limited, The Body Shop International Ltd., The Clorox Company, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), The Shaneel Group, Unilever PLC, Walgreens Boots Alliance, Inc., Wella AG, etc.
Market share data is presented for top-performing companies in the overall beauty and personal care sector, as well as for individual segments such as beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products and sun care products, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
United Kingdom beauty and personal care products market share
United Kingdom mass beauty and personal care products market share
United Kingdom premium beauty and personal care products market share
United Kingdom baby personal care products market share
United Kingdom bath and shower products market share
United Kingdom color cosmetics market share
United Kingdom deodorants market share
United Kingdom depilatory products market share
United Kingdom perfumes and fragrances market share
United Kingdom hair care products market share
United Kingdom men’s grooming products market share
United Kingdom oral care market share
United Kingdom skin care products market share
United Kingdom sun care products market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
United Kingdom Beauty and Personal Care Market – Product Type Analysis
United Kingdom Beauty and Personal Care Market – Price Range Analysis
United Kingdom Beauty and Personal Care Market – Consumer Group Analysis
United Kingdom Beauty and Personal Care Market – Packaging Type Analysis
United Kingdom Beauty and Personal Care Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Amorepacific Corporation
Beiersdorf AG
Chanel S.A.
Church & Dwight Co., Inc.
Clarins SA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table United Kingdom Beauty and Personal Care Market Size 2020-2030
Chart United Kingdom Beauty and Personal Care Market, Net Growth, 2020-2030
Chart United Kingdom Beauty and Personal Care Market, Growth Rates, 2020-2030
Table United Kingdom Beauty and Personal Care Market by Product Type, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Product Type, 2020-2030
Table United Kingdom Beauty and Personal Care Market by Price Range, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Price Range, 2020-2030
Table United Kingdom Beauty and Personal Care Market by Consumer Group, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Consumer Group, 2020-2030
Table United Kingdom Beauty and Personal Care Market by Packaging Type, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Packaging Type, 2020-2030
Table United Kingdom Beauty and Personal Care Market by Distribution Channel, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Beauty and Personal Care Market by Distribution Channel, 2020-2030
Table United Kingdom Beauty and Personal Care Market Share (%), by Companies, 2020-2024
Chart United Kingdom Beauty and Personal Care Market, by Companies, 2024
Table United Kingdom Beauty and Personal Care Market Share (%), by Brands, 2020-2024
Chart United Kingdom Beauty and Personal Care Market, by Brands, 2024
Table United Kingdom – Population (Millions) and Forecast
Table United Kingdom – Consumer Price Index (CPI) and Forecast
Table United Kingdom – Gross Domestic Product and Forecast
Table United Kingdom Beauty and Personal Care Market: Spend as a Proportion of GDP (%)
Table United Kingdom Beauty and Personal Care Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following United Kingdom Beauty and Personal Care companies:
Amorepacific Corporation
Beiersdorf AG
Chanel S.A.
Church & Dwight Co., Inc.
Clarins SA
Colgate-Palmolive Company
Coty Inc.
e.l.f. Beauty, Inc.
Edgewell Personal Care Brands LLC
Elida Beauty Group
Euroitalia S.R.L.
Federici Brands Ltd.
Haleon plc
Henkel AG & Co. KGaA
Inter Parfums, Inc.
Kao Corporation
Kenvue Inc.
Kimberly-Clark Corporation
L’Occitane International S.A.
L’Oreal S.A.
Lush Retail Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Natura & Co
Pangaea Laboratories Ltd.
PUIG SL
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Revolution Beauty Limited
Rituals Cosmetics Enterprise B.V.
Shiseido Company, Limited
The Body Shop International Ltd.
The Clorox Company
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
The Shaneel Group
Unilever PLC
Walgreens Boots Alliance, Inc.
Wella AG