Vietnam Bath Products Market 2023


Market Overview

The bath products market in Vietnam is anticipated to increase by USD 167.8 million till 2028 at an average annual growth of 10 percent as per the latest market estimates. This expansion is being driven by an increase in consumer awareness of the importance of personal hygiene, as well as significant government efforts to implement large-scale sanitation and cleanliness programs in both urban and rural areas. Public health organizations have effectively emphasized the scientific connection between regular hygiene and the prevention of illness, leading to record levels of individual awareness regarding the role of bathing in infection prevention. At the same time, authorities at all levels have launched hygiene campaigns and educational initiatives that include the distribution of soaps and sanitizers, along with demonstrations of their proper use. As citizens become more aware of the health benefits of bath products and as these products become more accessible and affordable, analysts predict strong growth as their usage becomes widespread across all socioeconomic segments.

The report provides a comprehensive overview of the Vietnam bath products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, price range, gender, package type, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the bath products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the bath products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The bath products market in Vietnam is segmented as below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap
Price range: mass, and premium
Gender: men, and women
Package type: flexible packaging, folding cartons, and rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others

The Vietnam bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. Based on product type, the bath products market in Vietnam is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. On the basis of price range, the bath products market in Vietnam has been segmented into mass, and premium. By gender, the bath products market in Vietnam has been segmented into men, and women. Based upon package type, the bath products market in Vietnam is categorized into flexible packaging, folding cartons, and rigid plastic packaging. On the basis of distribution channel, the bath products market in Vietnam has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others.


Competitive Landscape

The Vietnam bath products market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Dai Viet Huong Company Limited, Dr. Clean, Gia Dinh Cosmetic Co. Ltd. (Familiar Co. Ltd.), Henkel AG & Co. KGaA, High Ridge Brands Co., Hoa Linh Pharma Co. Ltd., Johnson & Johnson (J&J), Khobates Industries Sdn. Bhd. (KBI), LG Household & Health Care Ltd., Marico Limited, Natura & Co, Sanofi S.A., The Procter & Gamble Company (P&G), Unilever PLC, Viet My Group, Vietnam National Chemical Group (Lix Detergent JSC), Wipro Limited.

The report is an indispensable tool for companies and organizations operating in the bath products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the bath products market.


Why Buy This Report?

Provide statistical data or estimations for the Vietnam bath products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the bath products market in Vietnam
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the bath products market in Vietnam looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Vietnam Bath Products Market – Product Type Analysis
3.1 Bar soap
3.2 Bath additives
3.3 Body powders
3.4 Body wash and shower gels
3.5 Feminine wash and wipes
3.6 Hand sanitizers
3.7 Liquid soap
4. Vietnam Bath Products Market – Price Range Analysis
4.1 Mass
4.2 Premium
5. Vietnam Bath Products Market – Gender Analysis
5.1 Men
5.2 Women
6. Vietnam Bath Products Market – Package Type Analysis
6.1 Flexible packaging
6.2 Folding cartons
6.3 Rigid plastic packaging
7. Vietnam Bath Products Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Small grocery stores
7.4 Specialty stores
7.5 E-commerce
7.6 Others
8. Company Profiles
8.1 Dai Viet Huong Company Limited
8.2 Dr. Clean
8.3 Gia Dinh Cosmetic Co., Ltd. (Familiar Co., Ltd.)
8.4 Henkel AG & Co. KGaA
8.5 High Ridge Brands Co.
8.6 Hoa Linh Pharma Co., Ltd.
8.7 Johnson & Johnson (J&J)
8.8 Khobates Industries Sdn. Bhd. (KBI)
8.9 LG Household & Health Care, Ltd.
8.10 Marico Limited
8.11 Natura & Co
8.12 Sanofi S.A.
8.13 The Procter & Gamble Company (P&G)
8.14 Unilever PLC
8.15 Viet My Group
8.16 Vietnam National Chemical Group (Lix Detergent JSC)
8.17 Wipro Limited
DISCLAIMER


Companies Mentioned

Dai Viet Huong Company Limited
Dr. Clean
Gia Dinh Cosmetic Co., Ltd. (Familiar Co., Ltd.)
Henkel AG & Co. KGaA
High Ridge Brands Co.
Hoa Linh Pharma Co., Ltd.
Johnson & Johnson (J&J)
Khobates Industries Sdn. Bhd. (KBI)
LG Household & Health Care, Ltd.
Marico Limited
Natura & Co
Sanofi S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Viet My Group
Vietnam National Chemical Group (Lix Detergent JSC)
Wipro Limited


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