The bath products market in USA is projected to rise by USD 3.5 billion by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 3.5 percent during the forecast period. The USA’s bath products market is experiencing significant growth driven by rising consumer demand for natural, organic, and eco-friendly products. Increased disposable incomes and heightened awareness of wellness and hygiene are fueling demand for both basic and premium offerings. E-commerce growth and modern retail channels continue to play a critical role in expanding product accessibility.
This report presents a detailed overview of the USA bath products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, price range, gender, package type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the bath products industry.
Market Segmentation
The bath products market in USA is structured as follows:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
The USA bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. Based on product type, the bath products market in USA is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. On the basis of price range, the bath products market in USA has been segmented into mass, and premium. By gender, the bath products market in USA has been segmented into men, and women. Based upon package type, the bath products market in USA is also categorized into flexible packaging, folding cartons, and rigid plastic packaging. On the basis of distribution channel, the bath products market in USA has been segmented into convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The USA bath products market is highly competitive. The leading players in the bath products market include Vi-Jon Laboratories Inc., Victoria’s Secret & Co., Unilever PLC, The Village Company, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Prestige Consumer Healthcare Inc., Parfums de Coeur Ltd., Mary Kay Inc., Lush Retail Ltd., L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Kenvue Inc., Henkel AG & Co. KGaA, Gojo Industries Inc., Galderma S.A., Coty Inc., Combe Incorporated, Colgate-Palmolive Company, Beiersdorf AG, Bath & Body Works Inc., All-One-God-Faith Inc. (Dr. Bronner’s).
This report provides a thorough assessment of the USA bath products market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the USA bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the USA bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the USA bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewUSA bath products market – product type analysis
USA bath products market – price range analysis
USA bath products market – gender analysis
USA bath products market – package type analysis
USA bath products market – distribution channel analysis
Key players and market share
– Vi-Jon Laboratories, Inc.
– Victoria’s Secret & Co.
– Unilever PLC
– The Village Company
– The Procter & Gamble Company (P&G)
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table USA bath products market 2019-2029
Chart USA bath products market, net growth, 2019-2029
Chart USA bath products market, growth rates, 2019-2029
Table USA bath products market by product type, 2019-2029
Chart USA bath products market by product type, CAGR historic and forecast, 2019-2029
Chart USA bath products market by product type, 2019-2029
Table USA bath products market by price range, 2019-2029
Chart USA bath products market by price range, CAGR historic and forecast, 2019-2029
Chart USA bath products market by price range, 2019-2029
Table USA bath products market by gender, 2019-2029
Chart USA bath products market by gender, CAGR historic and forecast, 2019-2029
Chart USA bath products market by gender, 2019-2029
Table USA bath products market by package type, 2019-2029
Chart USA bath products market by package type, CAGR historic and forecast, 2019-2029
Chart USA bath products market by package type, 2019-2029
Table USA bath products market by distribution channel, 2019-2029
Chart USA bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart USA bath products market by distribution channel, 2019-2029
Table USA bath products market share (%), by companies, 2019-2023
Chart USA bath products market, by companies, 2023
Table USA bath products market share (%), by brands, 2019-2023
Chart USA bath products market, by brands, 2023
Table USA – population (millions) and forecast
Table USA – consumer price index (CPI) and forecast
Table USA – gross domestic product and forecast
Table USA bath products market: spend as a proportion of GDP (%)
Table USA bath products market: consumption per capita (population)