Thailand Bath Products Market 2023


Market Overview

The bath products in Thailand market is expected to increase by USD 280.2 million, at a compound annual growth rate (CAGR) of 6.3% from 2023 to 2028, according to the latest edition of the Bath Products Market in Thailand Report. This expansion is being driven by an increase in consumer awareness of the importance of personal hygiene, as well as significant government efforts to implement large-scale sanitation and cleanliness programs in both urban and rural areas. Public health organizations have effectively emphasized the scientific connection between regular hygiene and the prevention of illness, leading to record levels of individual awareness regarding the role of bathing in infection prevention. At the same time, authorities at all levels have launched hygiene campaigns and educational initiatives that include the distribution of soaps and sanitizers, along with demonstrations of their proper use. As citizens become more aware of the health benefits of bath products and as these products become more accessible and affordable, analysts predict strong growth as their usage becomes widespread across all socioeconomic segments.

The report provides a comprehensive overview of the Thailand bath products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, price range, gender, package type, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the bath products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the bath products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The bath products market in Thailand is segmented as below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap
Price range: mass, and premium
Gender: men, and women
Package type: flexible packaging, folding cartons, and rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others

The Thailand bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. On the basis of product type, the bath products market in Thailand has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. By price range, the bath products market in Thailand has been segmented into mass, and premium. Based on gender, the bath products market in Thailand is categorized into men, and women. On the basis of package type, the bath products market in Thailand has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. By distribution channel, the bath products market in Thailand has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others.


Competitive Landscape

The Thailand bath products market is highly competitive. As of 2022, the major players in the Thailand bath products market were Berli Jucker Public Company Limited (BJC), Better Way (Thailand) Co. Ltd., Colgate-Palmolive Company, Giffarine Skyline Laboratory & Health Care Co. Ltd., Johnson & Johnson (J&J), Kao Corporation, Lion Corporation, Mundipharma International Limited, Neo Corporate Co. Ltd., Osotspa Public Company Limited (OSP), PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Ruamjai Products Co. Ltd., Sanofi S.A., Srichand United Dispensary Co. Ltd., SSUP GROUP, The British Dispensary (L.P.) Co. Ltd., The Procter & Gamble Company (P&G), Twin Lotus Co. Ltd., Unilever PLC.

The report is an indispensable tool for companies and organizations operating in the bath products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the bath products market.


Why Buy This Report?

Provide statistical data or estimations for the Thailand bath products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the bath products market in Thailand
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the bath products market in Thailand looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Thailand Bath Products Market – Product Type Analysis
3.1 Bar soap
3.2 Bath additives
3.3 Body powders
3.4 Body wash and shower gels
3.5 Feminine wash and wipes
3.6 Hand sanitizers
3.7 Liquid soap
4. Thailand Bath Products Market – Price Range Analysis
4.1 Mass
4.2 Premium
5. Thailand Bath Products Market – Gender Analysis
5.1 Men
5.2 Women
6. Thailand Bath Products Market – Package Type Analysis
6.1 Flexible packaging
6.2 Folding cartons
6.3 Rigid plastic packaging
7. Thailand Bath Products Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Small grocery stores
7.4 Specialty stores
7.5 E-commerce
7.6 Others
8. Company Profiles
8.1 Berli Jucker Public Company Limited (BJC)
8.2 Better Way (Thailand) Co., Ltd.
8.3 Colgate-Palmolive Company
8.4 Giffarine Skyline Laboratory & Health Care Co., Ltd.
8.5 Johnson & Johnson (J&J)
8.6 Kao Corporation
8.7 Lion Corporation
8.8 Mundipharma International Limited
8.9 Neo Corporate Co., Ltd.
8.10 Osotspa Public Company Limited (OSP)
8.11 PZ Cussons Plc
8.12 Reckitt Benckiser Group plc (RB)
8.13 Ruamjai Products Co., Ltd.
8.14 Sanofi S.A.
8.15 Srichand United Dispensary Co., Ltd.
8.16 SSUP GROUP
8.17 The British Dispensary (L.P.) Co., Ltd.
8.18 The Procter & Gamble Company (P&G)
8.19 Twin Lotus Co., Ltd.
8.20 Unilever PLC
DISCLAIMER


Companies Mentioned

Berli Jucker Public Company Limited (BJC)
Better Way (Thailand) Co., Ltd.
Colgate-Palmolive Company
Giffarine Skyline Laboratory & Health Care Co., Ltd.
Johnson & Johnson (J&J)
Kao Corporation
Lion Corporation
Mundipharma International Limited
Neo Corporate Co., Ltd.
Osotspa Public Company Limited (OSP)
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Ruamjai Products Co., Ltd.
Sanofi S.A.
Srichand United Dispensary Co., Ltd.
SSUP GROUP
The British Dispensary (L.P.) Co., Ltd.
The Procter & Gamble Company (P&G)
Twin Lotus Co., Ltd.
Unilever PLC


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