The bath products market in Thailand was estimated at USD 1,269 million in 2023 and is expected to hit USD 1,958 million by 2029, registering a CAGR of 7.5% from 2024 to 2029 as per the latest market estimates. Thailand’s bath products market is growing rapidly, driven by rising disposable incomes and a strong tourism sector, which boosts demand for premium personal care products. The increasing influence of Western beauty standards and wellness trends is pushing consumers towards innovative and diverse product offerings. Additionally, the expansion of e-commerce and modern retail formats is enhancing market accessibility.
The report delivers an in-depth analysis of the Thailand bath products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, price range, gender, package type, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the bath products market.
Market Segmentation
The following outlines the segmentation of the bath products market in Thailand:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
The Thailand bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. By product type, the bath products market in Thailand has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Based upon price range, the bath products market in Thailand is categorized into mass, and premium. On the basis of gender, the bath products market in Thailand has been segmented into men, and women. By package type, the bath products market in Thailand has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. Based on distribution channel, the bath products market in Thailand is categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Thailand bath products market is highly competitive. Some of the leading companies operating in the market are Unilever PLC, Twin Lotus Co. Ltd., The Procter & Gamble Company (P&G), The British Dispensary (L.P.) Co. Ltd., SSUP GROUP, Srichand United Dispensary Co. Ltd., Sanofi S.A., Ruamjai Products Co. Ltd., Reckitt Benckiser Group plc (RB), PZ Cussons Plc, Osotspa Public Company Limited (OSP), Neo Corporate Co. Ltd., Natura & Co, Mundipharma International Limited, Lion Corporation, Kenvue Inc., Kao Corporation, Giffarine Skyline Laboratory & Health Care Co. Ltd., Colgate-Palmolive Company, Better Way (Thailand) Co. Ltd., Berli Jucker Public Company Limited (BJC).
This report delivers an in-depth breakdown of key players within the Thailand bath products market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Thailand bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewThailand bath products market – product type analysis
Thailand bath products market – price range analysis
Thailand bath products market – gender analysis
Thailand bath products market – package type analysis
Thailand bath products market – distribution channel analysis
Key players and market share
– Unilever PLC
– Twin Lotus Co., Ltd.
– The Procter & Gamble Company (P&G)
– The British Dispensary (L.P.) Co., Ltd.
– SSUP GROUP
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Thailand bath products market 2019-2029
Chart Thailand bath products market, net growth, 2019-2029
Chart Thailand bath products market, growth rates, 2019-2029
Table Thailand bath products market by product type, 2019-2029
Chart Thailand bath products market by product type, CAGR historic and forecast, 2019-2029
Chart Thailand bath products market by product type, 2019-2029
Table Thailand bath products market by price range, 2019-2029
Chart Thailand bath products market by price range, CAGR historic and forecast, 2019-2029
Chart Thailand bath products market by price range, 2019-2029
Table Thailand bath products market by gender, 2019-2029
Chart Thailand bath products market by gender, CAGR historic and forecast, 2019-2029
Chart Thailand bath products market by gender, 2019-2029
Table Thailand bath products market by package type, 2019-2029
Chart Thailand bath products market by package type, CAGR historic and forecast, 2019-2029
Chart Thailand bath products market by package type, 2019-2029
Table Thailand bath products market by distribution channel, 2019-2029
Chart Thailand bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Thailand bath products market by distribution channel, 2019-2029
Table Thailand bath products market share (%), by companies, 2019-2023
Chart Thailand bath products market, by companies, 2023
Table Thailand bath products market share (%), by brands, 2019-2023
Chart Thailand bath products market, by brands, 2023
Table Thailand – population (millions) and forecast
Table Thailand – consumer price index (CPI) and forecast
Table Thailand – gross domestic product and forecast
Table Thailand bath products market: spend as a proportion of GDP (%)
Table Thailand bath products market: consumption per capita (population)