South Africa Bath Products Market 2023


Market Overview

According to the latest research, the bath products market in South Africa is poised to grow by USD 224.6 million during 2023-2028, progressing at a CAGR of 7.1% during the forecast period. The market for bath and shower products has witnessed steady expansion in recent years, a trend which analysis projects to persist over the forthcoming decade. Propelling this growth is a proliferation in consumer awareness regarding the importance of personal hygiene maintenance alongside concentrated governmental efforts to implement large-scale sanitation and cleanliness programs across both urban and rural municipalities.

As public health non-profits successfully highlight the scientific linkage between routine hygienic upkeep and mitigation of illness transmission, individual consciousness of bathing’s role in infection prevention has reached record levels. Simultaneously, authorities across all levels have rolled out hygiene drives and educational outreach encompassing the provision of soaps and sanitizers while demonstrating their hygienic application. With citizens increasingly cognizant of the health protections conferred by bath products alongside greater product accessibility and affordability, analysts forecast strong growth as usage permeates all socioeconomic segments.

The report provides a comprehensive overview of the South Africa bath products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, price range, gender, package type, and convenience stores. By examining these aspects, the report offers valuable insights into the potential of the bath products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the bath products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The bath products market in South Africa is segmented as below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap
Price range: mass, and premium
Gender: men, and women
Package type: flexible packaging, folding cartons, and rigid plastic packaging
Convenience stores: supermarkets and hypermarkets, small grocery stores, specialty stores, and others

The South Africa bath products market is segmented on the basis of product type, price range, gender, package type, and convenience stores. Based on product type, the bath products market in South Africa is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. On the basis of price range, the bath products market in South Africa has been segmented into mass, and premium. By gender, the bath products market in South Africa has been segmented into men, and women. Based upon package type, the bath products market in South Africa is categorized into flexible packaging, folding cartons, and rigid plastic packaging. On the basis of convenience stores, the bath products market in South Africa has been segmented into supermarkets and hypermarkets, small grocery stores, specialty stores, and others.


Competitive Landscape

The South Africa bath products market is highly competitive. The bath products market is dominated by key players, which are Adcock Ingram Holdings Limited (The Bidvest Group Limited), Amka Products (Pty) Ltd., Beiersdorf AG, Colgate-Palmolive Company, Johnson & Johnson (J&J), Nativa (Pty) Ltd., Natura & Co, Reckitt Benckiser Group plc (RB), Unilever PLC.

The report is an indispensable tool for companies and organizations operating in the bath products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the bath products market.


Why Buy This Report?

Provide statistical data or estimations for the South Africa bath products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the bath products market in South Africa
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the bath products market in South Africa looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. South Africa Bath Products Market – Product Type Analysis
3.1 Bar soap
3.2 Bath additives
3.3 Body powders
3.4 Body wash and shower gels
3.5 Feminine wash and wipes
3.6 Hand sanitizers
3.7 Liquid soap
4. South Africa Bath Products Market – Price Range Analysis
4.1 Mass
4.2 Premium
5. South Africa Bath Products Market – Gender Analysis
5.1 Men
5.2 Women
6. South Africa Bath Products Market – Package Type Analysis
6.1 Flexible packaging
6.2 Folding cartons
6.3 Rigid plastic packaging
7. South Africa Bath Products Market – Convenience Stores Analysis
7.1 Supermarkets and hypermarkets
7.2 Small grocery stores
7.3 Specialty stores
7.4 Others
8. Company Profiles
8.1 Adcock Ingram Holdings Limited (The Bidvest Group Limited)
8.2 Amka Products (Pty) Ltd.
8.3 Beiersdorf AG
8.4 Colgate-Palmolive Company
8.5 Johnson & Johnson (J&J)
8.6 Nativa (Pty) Ltd.
8.7 Natura & Co
8.8 Reckitt Benckiser Group plc (RB)
8.9 Unilever PLC
DISCLAIMER


Companies Mentioned

Adcock Ingram Holdings Limited (The Bidvest Group Limited)
Amka Products (Pty) Ltd.
Beiersdorf AG
Colgate-Palmolive Company
Johnson & Johnson (J&J)
Nativa (Pty) Ltd.
Natura & Co
Reckitt Benckiser Group plc (RB)
Unilever PLC


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