The bath products in South Africa market size is projected to grow by USD 404.5 million from 2024 to 2029, registering a CAGR of 9 percent, according to the latest market data. South Africa’s bath products market is driven by rising disposable incomes and growing urbanization. Increasing consumer awareness of personal hygiene and wellness, along with the demand for natural and premium products, is pushing market growth. The development of modern retail infrastructure and e-commerce platforms is enhancing market accessibility.
The report offers a comprehensive evaluation of the South Africa bath products market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product type, price range, gender, package type, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the bath products industry.
Market Segmentation
The bath products market in South Africa is classified into the following segments:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, others
The South Africa bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. Based on product type, the bath products market in South Africa is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. On the basis of price range, the bath products market in South Africa has been segmented into mass, and premium. By gender, the bath products market in South Africa has been segmented into men, and women. Based upon package type, the bath products market in South Africa is also categorized into flexible packaging, folding cartons, and rigid plastic packaging. On the basis of distribution channel, the bath products market in South Africa has been segmented into supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, and others.
Competitive Landscape
The South Africa bath products market is highly competitive. The prominent players operating in the South Africa bath products market include Unilever PLC, Tiger Brands Limited, Reckitt Benckiser Group plc (RB), Natura & Co, Nativa (Pty) Ltd., Kenvue Inc., Colgate-Palmolive Company, Beiersdorf AG, Amka Products (Pty) Ltd., Adcock Ingram Holdings Limited (The Bidvest Group Limited).
The report presents a detailed analysis of the South Africa bath products market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the South Africa bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Africa bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Africa bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewSouth Africa bath products market – product type analysis
South Africa bath products market – price range analysis
South Africa bath products market – gender analysis
South Africa bath products market – package type analysis
South Africa bath products market – distribution channel analysis
Key players and market share
– Unilever PLC
– Tiger Brands Limited
– Reckitt Benckiser Group plc (RB)
– Natura & Co
– Nativa (Pty) Ltd.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table South Africa bath products market 2019-2029
Chart South Africa bath products market, net growth, 2019-2029
Chart South Africa bath products market, growth rates, 2019-2029
Table South Africa bath products market by product type, 2019-2029
Chart South Africa bath products market by product type, CAGR historic and forecast, 2019-2029
Chart South Africa bath products market by product type, 2019-2029
Table South Africa bath products market by price range, 2019-2029
Chart South Africa bath products market by price range, CAGR historic and forecast, 2019-2029
Chart South Africa bath products market by price range, 2019-2029
Table South Africa bath products market by gender, 2019-2029
Chart South Africa bath products market by gender, CAGR historic and forecast, 2019-2029
Chart South Africa bath products market by gender, 2019-2029
Table South Africa bath products market by package type, 2019-2029
Chart South Africa bath products market by package type, CAGR historic and forecast, 2019-2029
Chart South Africa bath products market by package type, 2019-2029
Table South Africa bath products market by distribution channel, 2019-2029
Chart South Africa bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart South Africa bath products market by distribution channel, 2019-2029
Table South Africa bath products market share (%), by companies, 2019-2023
Chart South Africa bath products market, by companies, 2023
Table South Africa bath products market share (%), by brands, 2019-2023
Chart South Africa bath products market, by brands, 2023
Table South Africa – population (millions) and forecast
Table South Africa – consumer price index (CPI) and forecast
Table South Africa – gross domestic product and forecast
Table South Africa bath products market: spend as a proportion of GDP (%)
Table South Africa bath products market: consumption per capita (population)