
Forecasted to grow at a moderate pace, the South Africa bath products market size is expected to reach USD 1,155.5 million by 2030, up from USD 689.0 million in 2024, resulting in a CAGR of 9%. South Africa’s bath products market is driven by rising disposable incomes and growing urbanization. Increasing consumer awareness of personal hygiene and wellness, along with the demand for natural and premium products, is pushing market growth. The development of modern retail infrastructure and e-commerce platforms is enhancing market accessibility.
Focused on delivering actionable insights, this report explores the South Africa bath products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, gender, package type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Market Segmentation
The following outlines the segmentation of the South Africa bath products market:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, others
The bath products market in South Africa is segmented across product type, price range, gender, package type and distribution channel. By product type, the market is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range categories include mass, and premium. Gender segments are categorized into men, and women. The package type segmentation covers flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, and others.
Competitive Landscape
The competitive landscape of the bath products industry has been thoroughly analyzed, highlighting key players such as Unilever PLC, Tiger Brands Limited, Reckitt Benckiser Group plc (RB), Natura & Co, Nativa (Pty) Ltd., Kenvue Inc., Colgate-Palmolive Company, Beiersdorf AG, Amka Products (Pty) Ltd. and Adcock Ingram Holdings Limited (The Bidvest Group Limited).
This report delivers an in-depth examination of leading companies in the bath products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the South Africa bath products market.
Gain in-depth analysis and forecasts for the key segments of the South Africa bath products market: product type, price range, gender, package type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Africa bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Africa bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
South Africa Bath Products Market – Product Type Analysis
South Africa Bath Products Market – Price Range Analysis
South Africa Bath Products Market – Gender Analysis
South Africa Bath Products Market – Package Type Analysis
South Africa Bath Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Tiger Brands Limited
Reckitt Benckiser Group plc (RB)
Natura & Co
Nativa (Pty) Ltd.
Kenvue Inc.
Colgate-Palmolive Company
Beiersdorf AG
Amka Products (Pty) Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table South Africa Bath Products Market 2020-2030
Chart South Africa Bath Products Market, Net Growth, 2020-2030
Chart South Africa Bath Products Market, Growth Rates, 2020-2030
Table South Africa Bath Products Market by Product Type, 2020-2030
Chart South Africa Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart South Africa Bath Products Market by Product Type, 2020-2030
Table South Africa Bath Products Market by Price Range, 2020-2030
Chart South Africa Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart South Africa Bath Products Market by Price Range, 2020-2030
Table South Africa Bath Products Market by Gender, 2020-2030
Chart South Africa Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart South Africa Bath Products Market by Gender, 2020-2030
Table South Africa Bath Products Market by Package Type, 2020-2030
Chart South Africa Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart South Africa Bath Products Market by Package Type, 2020-2030
Table South Africa Bath Products Market by Distribution Channel, 2020-2030
Chart South Africa Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Africa Bath Products Market by Distribution Channel, 2020-2030
Table South Africa Bath Products Market Share (%), by Companies, 2020-2024
Chart South Africa Bath Products Market, by Companies, 2024
Table South Africa Bath Products Market Share (%), by Brands, 2020-2024
Chart South Africa Bath Products Market, by Brands, 2024
Table South Africa – Population (Millions) and Forecast
Table South Africa – Consumer Price Index (CPI) and Forecast
Table South Africa – Gross Domestic Product and Forecast
Table South Africa Bath Products Market: Spend as a Proportion of GDP (%)
Table South Africa Bath Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
Tiger Brands Limited
Reckitt Benckiser Group plc (RB)
Natura & Co
Nativa (Pty) Ltd.
Kenvue Inc.
Colgate-Palmolive Company
Beiersdorf AG
Amka Products (Pty) Ltd.
Adcock Ingram Holdings Limited (The Bidvest Group Limited)
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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