The bath products in North America market is expected to increase by USD 5.0 billion, at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2029, according to the latest edition of the Bath Products Market in North America Report. North America’s bath products market is driven by a strong focus on health and wellness, with consumers seeking products that offer both functionality and sensory experiences. The increasing demand for natural and organic hygiene products reflects a broader consumer trend towards clean beauty and sustainable living. Technological advancements, such as smart shower systems and personalized hygiene solutions, also play a significant role in shaping the market landscape.
The report delivers an in-depth analysis of the North America bath products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, price range, gender, package type, and distribution channel, and country. By offering this detailed analysis, the report assists in uncovering the untapped potential of the bath products market.
Market Segmentation
The following outlines the segmentation of the bath products market in North America:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
Country: USA, Canada
The North America bath products market is segmented on the basis of product type, price range, gender, package type, distribution channel, and country. Based on product type, the bath products market in North America is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. On the basis of price range, the bath products market in North America has been segmented into mass, and premium. By gender, the bath products market in North America has been segmented into men, and women. Based upon package type, the bath products market in North America is also categorized into flexible packaging, folding cartons, and rigid plastic packaging. On the basis of distribution channel, the bath products market in North America has been segmented into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others. In terms of geography, the bath products market in North America has been segmented into USA, and Canada.
Competitive Landscape
The North America bath products market is highly competitive. Some of the leading companies operating in the market are Vi-Jon Laboratories Inc., Victoria’s Secret & Co., Unilever PLC, The Village Company, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Prestige Consumer Healthcare Inc., Parfums de Coeur Ltd., Natura & Co, Mary Kay Inc., Lush Retail Ltd., L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Kenvue Inc., High Ridge Brands Co., Henkel AG & Co. KGaA, Gojo Industries Inc., Galderma S.A., Coty Inc., Combe Incorporated, Colgate-Palmolive Company, Beiersdorf AG, Bath & Body Works Inc., All-One-God-Faith Inc. (Dr. Bronner’s).
This report delivers an in-depth breakdown of key players within the North America bath products market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the North America bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the North America bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the North America bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNorth America bath products market – product type analysis
North America bath products market – price range analysis
North America bath products market – gender analysis
North America bath products market – package type analysis
North America bath products market – distribution channel analysis
North America bath products market – country analysis
Key players and market share
– Vi-Jon Laboratories, Inc.
– Victoria’s Secret & Co.
– Unilever PLC
– The Village Company
– The Procter & Gamble Company (P&G)
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table North America bath products market 2019-2029
Chart North America bath products market, net growth, 2019-2029
Chart North America bath products market, growth rates, 2019-2029
Table North America bath products market by product type, 2019-2029
Chart North America bath products market by product type, CAGR historic and forecast, 2019-2029
Chart North America bath products market by product type, 2019-2029
Table North America bath products market by price range, 2019-2029
Chart North America bath products market by price range, CAGR historic and forecast, 2019-2029
Chart North America bath products market by price range, 2019-2029
Table North America bath products market by gender, 2019-2029
Chart North America bath products market by gender, CAGR historic and forecast, 2019-2029
Chart North America bath products market by gender, 2019-2029
Table North America bath products market by package type, 2019-2029
Chart North America bath products market by package type, CAGR historic and forecast, 2019-2029
Chart North America bath products market by package type, 2019-2029
Table North America bath products market by distribution channel, 2019-2029
Chart North America bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart North America bath products market by distribution channel, 2019-2029
Table North America bath products market by country, 2019-2029
Chart North America bath products market by country, CAGR historic and forecast, 2019-2029
Chart North America bath products market by country, 2019-2029
Table North America bath products market share (%), by companies, 2019-2023
Chart North America bath products market, by companies, 2023
Table North America bath products market share (%), by brands, 2019-2023
Chart North America bath products market, by brands, 2023
Table North America – population (millions) and forecast
Table North America – consumer price index (CPI) and forecast
Table North America – gross domestic product and forecast
Table North America bath products market: spend as a proportion of GDP (%)
Table North America bath products market: consumption per capita (population)