Nigeria Bath Products Market 2023


Market Overview

According to the latest data, the market size of the bath products industry in Nigeria is expected to rise by USD 309.0 million with a CAGR of 15.2% by the end of 2028. The market for bath and shower products has witnessed steady expansion in recent years, a trend which analysis projects to persist over the forthcoming decade. Propelling this growth is a proliferation in consumer awareness regarding the importance of personal hygiene maintenance alongside concentrated governmental efforts to implement large-scale sanitation and cleanliness programs across both urban and rural municipalities.

As public health non-profits successfully highlight the scientific linkage between routine hygienic upkeep and mitigation of illness transmission, individual consciousness of bathing’s role in infection prevention has reached record levels. Simultaneously, authorities across all levels have rolled out hygiene drives and educational outreach encompassing the provision of soaps and sanitizers while demonstrating their hygienic application. With citizens increasingly cognizant of the health protections conferred by bath products alongside greater product accessibility and affordability, analysts forecast strong growth as usage permeates all socioeconomic segments.

The report provides a comprehensive overview of the Nigeria bath products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, price range, gender, package type, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the bath products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the bath products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The bath products market in Nigeria is segmented as below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap
Price range: mass, and premium
Gender: men, and women
Package type: flexible packaging, folding cartons, and rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others

The Nigeria bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. Based on product type, the bath products market in Nigeria is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. On the basis of price range, the bath products market in Nigeria has been segmented into mass, and premium. By gender, the bath products market in Nigeria has been segmented into men, and women. Based upon package type, the bath products market in Nigeria is categorized into flexible packaging, folding cartons, and rigid plastic packaging. On the basis of distribution channel, the bath products market in Nigeria has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others.


Competitive Landscape

The Nigeria bath products market is highly competitive. The leading players in the bath products market include Beiersdorf AG, Bliss GVS Pharma Limited, Colgate-Palmolive Company, Cybele Cosmetics Ltd., Ekulo Group of Companies, Enliven Health & Beauty Ltd., Givanas Industry Nigeria Limited, Gluta White International Inc., Godrej Group, Hello Product Limited, Jabones Pardo S.A., Karo Healthcare AB, LABO DERMA SAS, Orange Group Limited, Oriflame Cosmetics S.A., PepsiCo Inc., PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Saro Lifecare Limited, Tropical Naturals Limited (Dudu-Osun), Unilever PLC, Wipro Limited.

The report is an indispensable tool for companies and organizations operating in the bath products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the bath products market.


Why Buy This Report?

Provide statistical data or estimations for the Nigeria bath products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the bath products market in Nigeria
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the bath products market in Nigeria looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Nigeria Bath Products Market – Product Type Analysis
3.1 Bar soap
3.2 Bath additives
3.3 Body powders
3.4 Body wash and shower gels
3.5 Feminine wash and wipes
3.6 Hand sanitizers
3.7 Liquid soap
4. Nigeria Bath Products Market – Price Range Analysis
4.1 Mass
4.2 Premium
5. Nigeria Bath Products Market – Gender Analysis
5.1 Men
5.2 Women
6. Nigeria Bath Products Market – Package Type Analysis
6.1 Flexible packaging
6.2 Folding cartons
6.3 Rigid plastic packaging
7. Nigeria Bath Products Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Small grocery stores
7.4 Specialty stores
7.5 E-commerce
7.6 Others
8. Company Profiles
8.1 Beiersdorf AG
8.2 Bliss GVS Pharma Limited
8.3 Colgate-Palmolive Company
8.4 Cybele Cosmetics Ltd.
8.5 Ekulo Group of Companies
8.6 Enliven Health & Beauty Ltd.
8.7 Givanas Industry Nigeria Limited
8.8 Gluta White International Inc.
8.9 Godrej Group
8.10 Hello Product Limited
8.11 Jabones Pardo S.A.
8.12 Karo Healthcare AB
8.13 LABO DERMA, SAS
8.14 Orange Group Limited
8.15 Oriflame Cosmetics S.A.
8.16 PepsiCo, Inc.
8.17 PZ Cussons Plc
8.18 Reckitt Benckiser Group plc (RB)
8.19 Saro Lifecare Limited
8.20 Tropical Naturals Limited (Dudu-Osun)
8.21 Unilever PLC
8.22 Wipro Limited
DISCLAIMER


Companies Mentioned

Beiersdorf AG
Bliss GVS Pharma Limited
Colgate-Palmolive Company
Cybele Cosmetics Ltd.
Ekulo Group of Companies
Enliven Health & Beauty Ltd.
Givanas Industry Nigeria Limited
Gluta White International Inc.
Godrej Group
Hello Product Limited
Jabones Pardo S.A.
Karo Healthcare AB
LABO DERMA, SAS
Orange Group Limited
Oriflame Cosmetics S.A.
PepsiCo, Inc.
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Saro Lifecare Limited
Tropical Naturals Limited (Dudu-Osun)
Unilever PLC
Wipro Limited


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