
Insights reveal that the New Zealand bath products market is set for a healthy expansion, with an anticipated growth of USD 80.5 million, corresponding to a CAGR of nearly 6.9% from 2025 to 2030. New Zealand’s bath products market is characterized by high consumer demand for sustainable and eco-friendly products, reflecting the country’s strong focus on environmental consciousness. Increasing disposable incomes and consumer interest in natural ingredients are driving demand for premium bath products. The expansion of e-commerce and modern retail channels further enhances market accessibility.
This report provides a strategic analysis of the New Zealand bath products market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, price range, gender, package type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.
Market Segmentation
The New Zealand bath products market is categorized into the following segments:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, department stores, health and beauty stores, direct selling, e-commerce, others
The bath products market in New Zealand is segmented across product type, price range, gender, package type and distribution channel. By product type, the market is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range categories include mass, and premium. Gender segments encompass men, and women. The package type segmentation covers flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
Prominent players in the bath products market include Unilever PLC, Reckitt Benckiser Group plc (RB), PZ Cussons Plc, Natura & Co, Mix Limited, Lush Retail Ltd., L’Oreal S.A., Kenvue Inc., ecostore Company Limited, Earthwise Group Limited, Coty Inc., Combe Incorporated, Colgate-Palmolive Company, Church & Dwight Co. Inc., BWX Ltd., Beiersdorf AG and Australian Pharmaceutical Industries Ltd. (Wesfarmers Limited).
This comprehensive report analyzes the performance of leading companies in the bath products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the New Zealand bath products market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand bath products market: product type, price range, gender, package type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Bath Products Market – Product Type Analysis
New Zealand Bath Products Market – Price Range Analysis
New Zealand Bath Products Market – Gender Analysis
New Zealand Bath Products Market – Package Type Analysis
New Zealand Bath Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Reckitt Benckiser Group plc (RB)
PZ Cussons Plc
Natura & Co
Mix Limited
Lush Retail Ltd.
L’Oreal S.A.
Kenvue Inc.
ecostore Company Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table New Zealand Bath Products Market 2020-2030
Chart New Zealand Bath Products Market, Net Growth, 2020-2030
Chart New Zealand Bath Products Market, Growth Rates, 2020-2030
Table New Zealand Bath Products Market by Product Type, 2020-2030
Chart New Zealand Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Bath Products Market by Product Type, 2020-2030
Table New Zealand Bath Products Market by Price Range, 2020-2030
Chart New Zealand Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Bath Products Market by Price Range, 2020-2030
Table New Zealand Bath Products Market by Gender, 2020-2030
Chart New Zealand Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Bath Products Market by Gender, 2020-2030
Table New Zealand Bath Products Market by Package Type, 2020-2030
Chart New Zealand Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Bath Products Market by Package Type, 2020-2030
Table New Zealand Bath Products Market by Distribution Channel, 2020-2030
Chart New Zealand Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Bath Products Market by Distribution Channel, 2020-2030
Table New Zealand Bath Products Market Share (%), by Companies, 2020-2024
Chart New Zealand Bath Products Market, by Companies, 2024
Table New Zealand Bath Products Market Share (%), by Brands, 2020-2024
Chart New Zealand Bath Products Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Bath Products Market: Spend as a Proportion of GDP (%)
Table New Zealand Bath Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
Reckitt Benckiser Group plc (RB)
PZ Cussons Plc
Natura & Co
Mix Limited
Lush Retail Ltd.
L’Oreal S.A.
Kenvue Inc.
ecostore Company Limited
Earthwise Group Limited
Coty Inc.
Combe Incorporated
Colgate-Palmolive Company
Church & Dwight Co., Inc.
BWX Ltd.
Beiersdorf AG
Australian Pharmaceutical Industries Ltd. (Wesfarmers Limited)
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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