According to the latest estimates, the bath products market in Middle East and Africa is set to achieve an incremental growth of USD 8.5 billion, accelerating at a CAGR of almost 14.2% during the forecast period 2024-2029. In the Middle East and Africa, the bath products market is driven by a growing middle class and rising disposable incomes, which boost demand for premium and luxury hygiene products. Additionally, increasing urbanization and the expansion of modern retail channels enhance product accessibility. Cultural emphasis on personal hygiene and grooming further propels market growth, particularly in regions with high population densities.
The report offers a comprehensive evaluation of the Middle East and Africa bath products market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product type, price range, gender, package type, and distribution channel, and country. This comprehensive evaluation aids in identifying the growth potential within the bath products industry.
Market Segmentation
The bath products market in Middle East and Africa is classified into the following segments:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others
The Middle East and Africa bath products market is segmented on the basis of product type, price range, gender, package type, distribution channel, and country. By product type, the bath products market in Middle East and Africa has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Based upon price range, the bath products market in Middle East and Africa is categorized into mass, and premium. On the basis of gender, the bath products market in Middle East and Africa has been segmented into men, and women. By package type, the bath products market in Middle East and Africa has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. Based on distribution channel, the bath products market in Middle East and Africa is categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others. In terms of geography, the bath products market in Middle East and Africa has been segmented into Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.
Competitive Landscape
The Middle East and Africa bath products market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Wipro Limited, Unilever PLC, Sano-Bruno’s Enterprises Ltd., Reckitt Benckiser Group plc (RB), PZ Cussons Plc, Natura & Co, Munir Sukhtian Group, Lesieur Cristal SA, Kenvue Inc., IFFCO Group, Henkel AG & Co. KGaA, Givanas Industry Nigeria Limited, Evyap Sabun Yag Gliserin San ve Tic A.S., Ekulo Group of Companies, Colgate-Palmolive Company, Beiersdorf AG.
The report presents a detailed analysis of the Middle East and Africa bath products market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Middle East and Africa bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Middle East and Africa bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMiddle East and Africa bath products market – product type analysis
Middle East and Africa bath products market – price range analysis
Middle East and Africa bath products market – gender analysis
Middle East and Africa bath products market – package type analysis
Middle East and Africa bath products market – distribution channel analysis
Middle East and Africa bath products market – country analysis
Key players and market share
– Wipro Limited
– Unilever PLC
– Sano-Bruno’s Enterprises Ltd.
– Reckitt Benckiser Group plc (RB)
– PZ Cussons Plc
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Middle East and Africa bath products market 2019-2029
Chart Middle East and Africa bath products market, net growth, 2019-2029
Chart Middle East and Africa bath products market, growth rates, 2019-2029
Table Middle East and Africa bath products market by product type, 2019-2029
Chart Middle East and Africa bath products market by product type, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa bath products market by product type, 2019-2029
Table Middle East and Africa bath products market by price range, 2019-2029
Chart Middle East and Africa bath products market by price range, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa bath products market by price range, 2019-2029
Table Middle East and Africa bath products market by gender, 2019-2029
Chart Middle East and Africa bath products market by gender, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa bath products market by gender, 2019-2029
Table Middle East and Africa bath products market by package type, 2019-2029
Chart Middle East and Africa bath products market by package type, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa bath products market by package type, 2019-2029
Table Middle East and Africa bath products market by distribution channel, 2019-2029
Chart Middle East and Africa bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa bath products market by distribution channel, 2019-2029
Table Middle East and Africa bath products market by country, 2019-2029
Chart Middle East and Africa bath products market by country, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa bath products market by country, 2019-2029
Table Middle East and Africa bath products market share (%), by companies, 2019-2023
Chart Middle East and Africa bath products market, by companies, 2023
Table Middle East and Africa bath products market share (%), by brands, 2019-2023
Chart Middle East and Africa bath products market, by brands, 2023
Table Middle East and Africa – population (millions) and forecast
Table Middle East and Africa – consumer price index (CPI) and forecast
Table Middle East and Africa – gross domestic product and forecast
Table Middle East and Africa bath products market: spend as a proportion of GDP (%)
Table Middle East and Africa bath products market: consumption per capita (population)