According to the latest estimates, the bath products market in Malaysia is set to achieve an incremental growth of USD 456.8 million, accelerating at a CAGR of almost 10.7% during the forecast period 2024-2029. Malaysia’s bath products market is driven by a growing middle class and rising disposable incomes, which boost demand for both basic and premium hygiene products. The increasing influence of Western beauty and wellness trends, coupled with the expansion of modern retail channels and e-commerce platforms, enhances product accessibility. Additionally, consumer focus on sustainability and eco-friendly products is shaping market preferences.
This report presents a detailed overview of the Malaysia bath products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, price range, gender, package type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the bath products industry.
Market Segmentation
The bath products market in Malaysia is structured as follows:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
The Malaysia bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. Based on product type, the bath products market in Malaysia is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. On the basis of price range, the bath products market in Malaysia has been segmented into mass, and premium. By gender, the bath products market in Malaysia has been segmented into men, and women. Based upon package type, the bath products market in Malaysia is also categorized into flexible packaging, folding cartons, and rigid plastic packaging. On the basis of distribution channel, the bath products market in Malaysia has been segmented into supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Malaysia bath products market is highly competitive. The key players in the bath products market include Wipro Limited, Unilever PLC, Tohtonku Sdn. Bhd., Sebapharma GmbH & CO. KG, Sanofi S.A., Reckitt Benckiser Group plc (RB), Natura & Co, L’Oreal S.A., Lion Corporation, Lam Soon Group, Khobates Industries Sdn. Bhd. (KBI), Kenvue Inc., Galderma S.A., Coty Inc., Colgate-Palmolive Company, Citychemo Manufacturing Sdn. Bhd., Bath & Body Works Inc., Atomy Co. Ltd., Asia Brands Berhad, Amway Corporation.
This report provides a thorough assessment of the Malaysia bath products market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Malaysia bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMalaysia bath products market – product type analysis
Malaysia bath products market – price range analysis
Malaysia bath products market – gender analysis
Malaysia bath products market – package type analysis
Malaysia bath products market – distribution channel analysis
Key players and market share
– Wipro Limited
– Unilever PLC
– Tohtonku Sdn. Bhd.
– Sebapharma GmbH & CO. KG
– Sanofi S.A.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Malaysia bath products market 2019-2029
Chart Malaysia bath products market, net growth, 2019-2029
Chart Malaysia bath products market, growth rates, 2019-2029
Table Malaysia bath products market by product type, 2019-2029
Chart Malaysia bath products market by product type, CAGR historic and forecast, 2019-2029
Chart Malaysia bath products market by product type, 2019-2029
Table Malaysia bath products market by price range, 2019-2029
Chart Malaysia bath products market by price range, CAGR historic and forecast, 2019-2029
Chart Malaysia bath products market by price range, 2019-2029
Table Malaysia bath products market by gender, 2019-2029
Chart Malaysia bath products market by gender, CAGR historic and forecast, 2019-2029
Chart Malaysia bath products market by gender, 2019-2029
Table Malaysia bath products market by package type, 2019-2029
Chart Malaysia bath products market by package type, CAGR historic and forecast, 2019-2029
Chart Malaysia bath products market by package type, 2019-2029
Table Malaysia bath products market by distribution channel, 2019-2029
Chart Malaysia bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Malaysia bath products market by distribution channel, 2019-2029
Table Malaysia bath products market share (%), by companies, 2019-2023
Chart Malaysia bath products market, by companies, 2023
Table Malaysia bath products market share (%), by brands, 2019-2023
Chart Malaysia bath products market, by brands, 2023
Table Malaysia – population (millions) and forecast
Table Malaysia – consumer price index (CPI) and forecast
Table Malaysia – gross domestic product and forecast
Table Malaysia bath products market: spend as a proportion of GDP (%)
Table Malaysia bath products market: consumption per capita (population)