Latin America Bath Products Market 2025

The market for bath products is set for moderate growth, with projections indicating an increase of USD 3.0 billion and a CAGR nearing 5.3% over the forecast period. In Latin America, the bath products market is fueled by rising consumer awareness of personal hygiene and increasing disposable incomes. The growing influence of Western beauty standards and the expanding presence of international brands contribute to the demand for diverse and high-quality hygiene products. Furthermore, the region’s vibrant beauty culture encourages the adoption of innovative bath and shower solutions, boosting market growth.

Delivering a data-driven perspective on the Latin America bath products market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, price range, gender, package type, distribution channel and country.

Market Segmentation

The segmentation of the Latin America bath products market is outlined below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
Country: Argentina, Brazil, Chile, Colombia, Mexico, others

The Latin America bath products market is segmented by product type, price range, gender, package type, distribution channel and country. In terms of product type, the market is segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range segments are divided into mass, and premium. Gender segments cover men, and women. The package type segmentation includes flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others. Geographically, the market is segmented into Argentina, Brazil, Chile, Colombia, Mexico, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Yves Rocher sa, Unilever PLC, Santiago Saenz S.A., Sanofi S.A., SANCHEZ Y MARTIN S.A. DE C.V., Reckitt Benckiser Group plc (RB), PUIG SL, Oriflame Cosmetics S.A., Natura & Co, Memphis S.A. Industrial, L’Occitane International S.A., LABORATORIO SKLEAN DO BRASIL LTDA. (Mahogany), Laboratorio Durandin S.A.I, La Fabril S.A., Kimberly-Clark Corporation, Kenvue Inc., Industria La Popular S.A., Henkel AG & Co. KGaA, Grupo Silvio Santos, Grupo Boticario, Grisi Hnos. S.A de C.V., FONTANA S.A., Flora Produtos de Higiene e Limpeza S.A., Fabrica de Jabon La Corona S.A. de C.V., Colgate-Palmolive Company, Casa Granado Laboratorios Farmacias e Drogarias S.A., Beiersdorf AG, Ballerina Group, Azul K S.A., Alicorp S.A.A. and 4e de Mexico S.A. de C.V.

This report presents an extensive analysis of major entities in the bath products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Latin America bath products market.
Gain in-depth analysis and forecasts for the key segments of the Latin America bath products market: product type, price range, gender, package type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Latin America bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Latin America bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Latin America Bath Products Market – Product Type Analysis
Latin America Bath Products Market – Price Range Analysis
Latin America Bath Products Market – Gender Analysis
Latin America Bath Products Market – Package Type Analysis
Latin America Bath Products Market – Distribution Channel Analysis
Latin America Bath Products Market – Country Analysis
Company Shares Analysis
Yves Rocher sa
Unilever PLC
Santiago Saenz S.A.
Sanofi S.A.
SANCHEZ Y MARTIN S.A. DE C.V.
Reckitt Benckiser Group plc (RB)
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Latin America Bath Products Market 2020-2030
Chart Latin America Bath Products Market, Net Growth, 2020-2030
Chart Latin America Bath Products Market, Growth Rates, 2020-2030
Table Latin America Bath Products Market by Product Type, 2020-2030
Chart Latin America Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Latin America Bath Products Market by Product Type, 2020-2030
Table Latin America Bath Products Market by Price Range, 2020-2030
Chart Latin America Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Latin America Bath Products Market by Price Range, 2020-2030
Table Latin America Bath Products Market by Gender, 2020-2030
Chart Latin America Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Latin America Bath Products Market by Gender, 2020-2030
Table Latin America Bath Products Market by Package Type, 2020-2030
Chart Latin America Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart Latin America Bath Products Market by Package Type, 2020-2030
Table Latin America Bath Products Market by Distribution Channel, 2020-2030
Chart Latin America Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Latin America Bath Products Market by Distribution Channel, 2020-2030
Table Latin America Bath Products Market by Country, 2020-2030
Chart Latin America Bath Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Latin America Bath Products Market by Country, 2020-2030
Table Latin America Bath Products Market Share (%), by Companies, 2020-2024
Chart Latin America Bath Products Market, by Companies, 2024
Table Latin America Bath Products Market Share (%), by Brands, 2020-2024
Chart Latin America Bath Products Market, by Brands, 2024
Table Latin America – Population (Millions) and Forecast
Table Latin America – Consumer Price Index (CPI) and Forecast
Table Latin America – Gross Domestic Product and Forecast
Table Latin America Bath Products Market: Spend as a Proportion of GDP (%)
Table Latin America Bath Products Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
Unilever PLC
Santiago Saenz S.A.
Sanofi S.A.
SANCHEZ Y MARTIN S.A. DE C.V.
Reckitt Benckiser Group plc (RB)
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
Memphis S.A. Industrial
L’Occitane International S.A.
LABORATORIO SKLEAN DO BRASIL LTDA. (Mahogany)
Laboratorio Durandin S.A.I
La Fabril S.A.
Kimberly-Clark Corporation
Kenvue Inc.
Industria La Popular S.A.
Henkel AG & Co. KGaA
Grupo Silvio Santos
Grupo Boticario
Grisi Hnos. S.A de C.V.
FONTANA S.A.
Flora Produtos de Higiene e Limpeza S.A.
Fabrica de Jabon La Corona S.A. de C.V.
Colgate-Palmolive Company
Casa Granado Laboratorios Farmacias e Drogarias S.A.
Beiersdorf AG
Ballerina Group
Azul K, S.A.
Alicorp S.A.A.
4e de Mexico, S.A. de C.V.