The bath products in Kenya market size is projected to grow by USD 34.0 million from 2024 to 2029, registering a CAGR of 8.6 percent, according to the latest market data. Kenya’s market for bath products is driven by increasing consumer awareness of hygiene and wellness, alongside rising disposable incomes. Urbanization is also playing a role in boosting demand for basic hygiene products as well as more premium offerings. Additionally, the growth of modern retail channels and online shopping platforms is improving market accessibility.
The report provides a comprehensive analysis of the Kenya bath products industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, price range, gender, package type, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the bath products sector.
Market Segmentation
The segmentation of the bath products market in Kenya is outlined below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others
The Kenya bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. On the basis of product type, the bath products market in Kenya has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. By price range, the bath products market in Kenya has been segmented into mass, and premium. Based on gender, the bath products market in Kenya is categorized into men, and women. On the basis of package type, the bath products market in Kenya has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. By distribution channel, the bath products market in Kenya has been segmented into supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Kenya bath products market is highly competitive. The report also includes the profiles of leading companies such as Unilever PLC, The Procter & Gamble Company (P&G), Reckitt Benckiser Group plc (RB), PZ Cussons Plc, Pwani Oil Products Ltd, Kenvue Inc., Colgate-Palmolive Company, Bidco Africa Ltd., Beiersdorf AG.
The report offers a comprehensive review of the Kenya bath products market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya bath products market – product type analysis
Kenya bath products market – price range analysis
Kenya bath products market – gender analysis
Kenya bath products market – package type analysis
Kenya bath products market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Reckitt Benckiser Group plc (RB)
– PZ Cussons Plc
– Pwani Oil Products Ltd
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya bath products market 2019-2029
Chart Kenya bath products market, net growth, 2019-2029
Chart Kenya bath products market, growth rates, 2019-2029
Table Kenya bath products market by product type, 2019-2029
Chart Kenya bath products market by product type, CAGR historic and forecast, 2019-2029
Chart Kenya bath products market by product type, 2019-2029
Table Kenya bath products market by price range, 2019-2029
Chart Kenya bath products market by price range, CAGR historic and forecast, 2019-2029
Chart Kenya bath products market by price range, 2019-2029
Table Kenya bath products market by gender, 2019-2029
Chart Kenya bath products market by gender, CAGR historic and forecast, 2019-2029
Chart Kenya bath products market by gender, 2019-2029
Table Kenya bath products market by package type, 2019-2029
Chart Kenya bath products market by package type, CAGR historic and forecast, 2019-2029
Chart Kenya bath products market by package type, 2019-2029
Table Kenya bath products market by distribution channel, 2019-2029
Chart Kenya bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya bath products market by distribution channel, 2019-2029
Table Kenya bath products market share (%), by companies, 2019-2023
Chart Kenya bath products market, by companies, 2023
Table Kenya bath products market share (%), by brands, 2019-2023
Chart Kenya bath products market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya bath products market: spend as a proportion of GDP (%)
Table Kenya bath products market: consumption per capita (population)