The bath products market in India is projected to rise by USD 1.9 billion by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 5.3 percent during the forecast period. India’s bath products market is rapidly growing due to a large and young population, increasing disposable incomes, and rising urbanization. The growing awareness of personal hygiene and wellness, coupled with the influence of global beauty trends, drives demand for a wide array of products from affordable essentials to premium and specialized offerings. Additionally, the expansion of modern retail channels and e-commerce platforms enhances product accessibility across the country.
This report presents a detailed overview of the India bath products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, price range, gender, package type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the bath products industry.
Market Segmentation
The bath products market in India is structured as follows:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
The India bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. On the basis of product type, the bath products market in India has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. By price range, the bath products market in India has been segmented into mass, and premium. Based on gender, the bath products market in India is categorized into men, and women. On the basis of package type, the bath products market in India has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. By distribution channel, the bath products market in India has been segmented into supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The India bath products market is highly competitive. The leading players in the bath products market include Zydus Cadila Group, Wipro Limited, Unilever PLC, Reckitt Benckiser Group plc (RB), Patanjali Ayurved Limited, Nirma Limited, Kenvue Inc., Karnataka Soaps and Detergents Limited, ITC Limited, Honasa Consumer Private Limited, Henkel AG & Co. KGaA, Godrej Group, Glenmark Pharmaceuticals Limited, Emami Limited, Dabur India Limited, Colgate-Palmolive Company, Cholayil Private Limited (CPL), CavinKare Pvt Ltd., Beiersdorf AG.
This report provides a thorough assessment of the India bath products market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the India bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the India bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the India bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewIndia bath products market – product type analysis
India bath products market – price range analysis
India bath products market – gender analysis
India bath products market – package type analysis
India bath products market – distribution channel analysis
Key players and market share
– Zydus Cadila Group
– Wipro Limited
– Unilever PLC
– Reckitt Benckiser Group plc (RB)
– Patanjali Ayurved Limited
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table India bath products market 2019-2029
Chart India bath products market, net growth, 2019-2029
Chart India bath products market, growth rates, 2019-2029
Table India bath products market by product type, 2019-2029
Chart India bath products market by product type, CAGR historic and forecast, 2019-2029
Chart India bath products market by product type, 2019-2029
Table India bath products market by price range, 2019-2029
Chart India bath products market by price range, CAGR historic and forecast, 2019-2029
Chart India bath products market by price range, 2019-2029
Table India bath products market by gender, 2019-2029
Chart India bath products market by gender, CAGR historic and forecast, 2019-2029
Chart India bath products market by gender, 2019-2029
Table India bath products market by package type, 2019-2029
Chart India bath products market by package type, CAGR historic and forecast, 2019-2029
Chart India bath products market by package type, 2019-2029
Table India bath products market by distribution channel, 2019-2029
Chart India bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart India bath products market by distribution channel, 2019-2029
Table India bath products market share (%), by companies, 2019-2023
Chart India bath products market, by companies, 2023
Table India bath products market share (%), by brands, 2019-2023
Chart India bath products market, by brands, 2023
Table India – population (millions) and forecast
Table India – consumer price index (CPI) and forecast
Table India – gross domestic product and forecast
Table India bath products market: spend as a proportion of GDP (%)
Table India bath products market: consumption per capita (population)