The global bath products market is poised for steady growth, with an expected increase of USD 27.8 billion, reflecting a CAGR of approximately 5.5% from 2025 to 2030. Globally, the bath products market is propelled by a universal emphasis on personal hygiene and wellness, coupled with increasing consumer awareness of product ingredients and benefits. The rise of e-commerce and digital marketing strategies enhances global reach and accessibility of a wide range of products. Additionally, innovations in product formulations and packaging, focusing on sustainability and convenience, are driving market expansion across different regions.
The report provides a comprehensive analysis of the global bath products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, gender, package type, distribution channel and region.
Market Segmentation
The following outlines the segmentation of the global bath products market:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America
The global market for bath products is divided based on product type, price range, gender, package type, distribution channel and region. By product type, it includes bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range categories include mass, and premium. Gender segments are categorized into men, and women. The package type segmentation covers flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others. Geographically, the market encompasses Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.
Competitive Landscape
The competitive landscape of the bath products market features leading companies such as Yves Rocher sa, Wipro Limited, Victoria’s Secret & Co., Unilever PLC, The Procter & Gamble Company (P&G), The Bolton Group, Shanghai Jahwa United Co. Ltd., Sanofi S.A., S. C. Johnson & Son Inc., Rituals Cosmetics Enterprise B.V., Reckitt Benckiser Group plc (RB), PZ Cussons Plc, Prestige Consumer Healthcare Inc., Paul Hartmann AG, Parfums de Coeur Ltd., Natura & Co, Mary Kay Inc., Lush Retail Ltd., L’Oreal S.A., L’Occitane International S.A., Lion Corporation, LG Household & Health Care Ltd., Kimberly-Clark Corporation, Kenvue Inc., Kao Corporation, ITC Limited, Henkel AG & Co. KGaA, Godrej Group, Galderma S.A., Flora Produtos de Higiene e Limpeza S.A., Evyap Sabun Yag Gliserin San ve Tic A.S., Earth Corporation, Cow Brand Soap Kyoshinsha Co. Ltd., Coty Inc., Colgate-Palmolive Company, Beiersdorf AG, Bath & Body Works Inc. and Amway Corporation.
This report delivers an in-depth examination of leading companies in the bath products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the global bath products market.
Gain in-depth analysis and forecasts for the key segments of the global bath products market: product type, price range, gender, package type, distribution channel and region.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the global bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the global bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Bath Products Market – Product Type Analysis
Global Bath Products Market – Price Range Analysis
Global Bath Products Market – Gender Analysis
Global Bath Products Market – Package Type Analysis
Global Bath Products Market – Distribution Channel Analysis
Global Bath Products Market – Region Analysis
Company Shares Analysis
Yves Rocher sa
Wipro Limited
Victoria’s Secret & Co.
Unilever PLC
The Procter & Gamble Company (P&G)
The Bolton Group
Shanghai Jahwa United Co., Ltd.
Sanofi S.A.
S. C. Johnson & Son, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Global Bath Products Market 2020-2030
Chart Global Bath Products Market, Net Growth, 2020-2030
Chart Global Bath Products Market, Growth Rates, 2020-2030
Table Global Bath Products Market by Product Type, 2020-2030
Chart Global Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Global Bath Products Market by Product Type, 2020-2030
Table Global Bath Products Market by Price Range, 2020-2030
Chart Global Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Global Bath Products Market by Price Range, 2020-2030
Table Global Bath Products Market by Gender, 2020-2030
Chart Global Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Global Bath Products Market by Gender, 2020-2030
Table Global Bath Products Market by Package Type, 2020-2030
Chart Global Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart Global Bath Products Market by Package Type, 2020-2030
Table Global Bath Products Market by Distribution Channel, 2020-2030
Chart Global Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Bath Products Market by Distribution Channel, 2020-2030
Table Global Bath Products Market by Region, 2020-2030
Chart Global Bath Products Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Bath Products Market by Region, 2020-2030
Table Global Bath Products Market Share (%), by Companies, 2020-2024
Chart Global Bath Products Market, by Companies, 2024
Table Global Bath Products Market Share (%), by Brands, 2020-2024
Chart Global Bath Products Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Bath Products Market: Spend as a Proportion of GDP (%)
Table Global Bath Products Market: Consumption per Capita (Population)
Companies Mentioned
Yves Rocher sa
Wipro Limited
Victoria’s Secret & Co.
Unilever PLC
The Procter & Gamble Company (P&G)
The Bolton Group
Shanghai Jahwa United Co., Ltd.
Sanofi S.A.
S. C. Johnson & Son, Inc.
Rituals Cosmetics Enterprise B.V.
Reckitt Benckiser Group plc (RB)
PZ Cussons Plc
Prestige Consumer Healthcare, Inc.
Paul Hartmann AG
Parfums de Coeur, Ltd.
Natura & Co
Mary Kay Inc.
Lush Retail Ltd.
L’Oreal S.A.
L’Occitane International S.A.
Lion Corporation
LG Household & Health Care, Ltd.
Kimberly-Clark Corporation
Kenvue Inc.
Kao Corporation
ITC Limited
Henkel AG & Co. KGaA
Godrej Group
Galderma S.A.
Flora Produtos de Higiene e Limpeza S.A.
Evyap Sabun Yag Gliserin San ve Tic A.S.
Earth Corporation
Cow Brand Soap Kyoshinsha Co., Ltd.
Coty Inc.
Colgate-Palmolive Company
Beiersdorf AG
Bath & Body Works, Inc.
Amway Corporation