According to the latest estimates, the bath products market in Ghana is set to achieve an incremental growth of USD 68.3 million, accelerating at a CAGR of almost 11.2% during the forecast period 2024-2029. Ghana’s bath products market is experiencing growth driven by rising disposable incomes and increasing urbanization. Growing consumer awareness of personal hygiene and the demand for affordable personal care products are key drivers. The expansion of modern retail and e-commerce platforms is enhancing product accessibility and market penetration.
The report provides a comprehensive analysis of the Ghana bath products industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, price range, gender, package type, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the bath products sector.
Market Segmentation
The segmentation of the bath products market in Ghana is outlined below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others
The Ghana bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. By product type, the bath products market in Ghana has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Based upon price range, the bath products market in Ghana is categorized into mass, and premium. On the basis of gender, the bath products market in Ghana has been segmented into men, and women. By package type, the bath products market in Ghana has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. Based on distribution channel, the bath products market in Ghana is categorized into supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
Top players covered in Ghana Bath Products Market Study are Unilever PLC, Reckitt Benckiser Group plc (RB), PZ Cussons Plc, Colgate-Palmolive Company, Berrak Manufacturing Company Ltd. (Deva), Beiersdorf AG.
The report offers a comprehensive review of the Ghana bath products market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Ghana bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewGhana bath products market – product type analysis
Ghana bath products market – price range analysis
Ghana bath products market – gender analysis
Ghana bath products market – package type analysis
Ghana bath products market – distribution channel analysis
Key players and market share
– Unilever PLC
– Reckitt Benckiser Group plc (RB)
– PZ Cussons Plc
– Colgate-Palmolive Company
– Berrak Manufacturing Company Ltd. (Deva)
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Ghana bath products market 2019-2029
Chart Ghana bath products market, net growth, 2019-2029
Chart Ghana bath products market, growth rates, 2019-2029
Table Ghana bath products market by product type, 2019-2029
Chart Ghana bath products market by product type, CAGR historic and forecast, 2019-2029
Chart Ghana bath products market by product type, 2019-2029
Table Ghana bath products market by price range, 2019-2029
Chart Ghana bath products market by price range, CAGR historic and forecast, 2019-2029
Chart Ghana bath products market by price range, 2019-2029
Table Ghana bath products market by gender, 2019-2029
Chart Ghana bath products market by gender, CAGR historic and forecast, 2019-2029
Chart Ghana bath products market by gender, 2019-2029
Table Ghana bath products market by package type, 2019-2029
Chart Ghana bath products market by package type, CAGR historic and forecast, 2019-2029
Chart Ghana bath products market by package type, 2019-2029
Table Ghana bath products market by distribution channel, 2019-2029
Chart Ghana bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Ghana bath products market by distribution channel, 2019-2029
Table Ghana bath products market share (%), by companies, 2019-2023
Chart Ghana bath products market, by companies, 2023
Table Ghana bath products market share (%), by brands, 2019-2023
Chart Ghana bath products market, by brands, 2023
Table Ghana – population (millions) and forecast
Table Ghana – consumer price index (CPI) and forecast
Table Ghana – gross domestic product and forecast
Table Ghana bath products market: spend as a proportion of GDP (%)
Table Ghana bath products market: consumption per capita (population)