Market Overview

According to the latest estimates, the bath products market in Ethiopia is set to achieve an incremental growth of USD 90.5 million, accelerating at a CAGR of almost 15.6% during the forecast period 2023-2028. This expansion is being driven by an increase in consumer awareness of the importance of personal hygiene, as well as significant government efforts to implement large-scale sanitation and cleanliness programs in both urban and rural areas. Public health organizations have effectively emphasized the scientific connection between regular hygiene and the prevention of illness, leading to record levels of individual awareness regarding the role of bathing in infection prevention. At the same time, authorities at all levels have launched hygiene campaigns and educational initiatives that include the distribution of soaps and sanitizers, along with demonstrations of their proper use. As citizens become more aware of the health benefits of bath products and as these products become more accessible and affordable, analysts predict strong growth as their usage becomes widespread across all socioeconomic segments.

The report provides a comprehensive overview of the Ethiopia bath products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, price range, gender, package type, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the bath products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the bath products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The bath products market in Ethiopia is segmented as below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap
Price range: mass, and premium
Gender: men, and women
Package type: flexible packaging, folding cartons, and rigid plastic packaging
Distribution channel: supermarkets and hypermarkets, small grocery stores, specialty stores, and e-commerce

The Ethiopia bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. Based on product type, the bath products market in Ethiopia is categorized into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. On the basis of price range, the bath products market in Ethiopia has been segmented into mass, and premium. By gender, the bath products market in Ethiopia has been segmented into men, and women. Based upon package type, the bath products market in Ethiopia is categorized into flexible packaging, folding cartons, and rigid plastic packaging. On the basis of distribution channel, the bath products market in Ethiopia has been segmented into supermarkets and hypermarkets, small grocery stores, specialty stores, and e-commerce.

Competitive Landscape

Top players covered in Ethiopia Bath Products Market Study are Evyap Sabun Yag Gliserin San ve Tic A.S., Reckitt Benckiser Group plc (RB), Unilever PLC.

The report is an indispensable tool for companies and organizations operating in the bath products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the bath products market.

Why Buy This Report?

Provide statistical data or estimations for the Ethiopia bath products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the bath products market in Ethiopia
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the bath products market in Ethiopia looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Ethiopia Bath Products Market – Product Type Analysis
3.1 Bar soap
3.2 Bath additives
3.3 Body powders
3.4 Body wash and shower gels
3.5 Feminine wash and wipes
3.6 Hand sanitizers
3.7 Liquid soap
4. Ethiopia Bath Products Market – Price Range Analysis
4.1 Mass
4.2 Premium
5. Ethiopia Bath Products Market – Gender Analysis
5.1 Men
5.2 Women
6. Ethiopia Bath Products Market – Package Type Analysis
6.1 Flexible packaging
6.2 Folding cartons
6.3 Rigid plastic packaging
7. Ethiopia Bath Products Market – Distribution Channel Analysis
7.1 Supermarkets and hypermarkets
7.2 Small grocery stores
7.3 Specialty stores
7.4 E-commerce
8. Company Profiles
8.1 Evyap Sabun Yag Gliserin San ve Tic A.S.
8.2 Reckitt Benckiser Group plc (RB)
8.3 Unilever PLC
DISCLAIMER

Companies Mentioned

Evyap Sabun Yag Gliserin San ve Tic A.S.
Reckitt Benckiser Group plc (RB)
Unilever PLC