According to the latest data, the market size of the bath products industry in China is expected to rise by USD 0.5 billion with a CAGR of 1.8% by the end of 2029. China’s bath products market is experiencing significant growth driven by rapid urbanization, increasing disposable incomes, and a growing middle class. The rising consumer focus on personal hygiene and wellness, influenced by Western beauty trends, fuels demand for a wide range of products from basic essentials to luxury offerings. Additionally, the expansion of e-commerce and digital marketing strategies enhances product accessibility and market penetration.
The report delivers an in-depth analysis of the China bath products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, price range, gender, package type, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the bath products market.
Market Segmentation
The following outlines the segmentation of the bath products market in China:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
The China bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. By product type, the bath products market in China has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Based upon price range, the bath products market in China is categorized into mass, and premium. On the basis of gender, the bath products market in China has been segmented into men, and women. By package type, the bath products market in China has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. Based on distribution channel, the bath products market in China is categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The China bath products market is highly competitive. Key companies profiled in the report include Zhongshan MaEr Daily Products Ltd. (Wipro Limited), Whealthfields Lohmann Pte Ltd., Unilever PLC, The Procter & Gamble Company (P&G), Shanghai Jahwa United Co. Ltd., Renhe Pharmacy Co. Ltd., Reckitt Benckiser Group plc (RB), Perfect Resources (M) Sdn. Bhd., Nu Skin Enterprises Inc., Nice Group (AGV Products Corporation), LG Household & Health Care Ltd., Kingdom Healthcare Holdings Limited Guangdong, Kenvue Inc., Jiangsu Longrich Bioscience Co. Ltd., Infinitus (China) Company Ltd., Henkel AG & Co. KGaA, Guangzhou Blue Moon Co. Ltd. (Blue Moon), Guangzhou Adolph Personal Care Products Co. Ltd., Goodbaby International Holdings Limited, FineToday Holdings Co. Ltd., Enwei Group International Co. Limited, Coty Inc., Beiersdorf AG, Ausnow International (H.K.) Limited, Amway Corporation.
This report delivers an in-depth breakdown of key players within the China bath products market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the China bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the China bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the China bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewChina bath products market – product type analysis
China bath products market – price range analysis
China bath products market – gender analysis
China bath products market – package type analysis
China bath products market – distribution channel analysis
Key players and market share
– Zhongshan MaEr Daily Products Ltd. (Wipro Limited)
– Whealthfields Lohmann Pte Ltd.
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Shanghai Jahwa United Co., Ltd.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table China bath products market 2019-2029
Chart China bath products market, net growth, 2019-2029
Chart China bath products market, growth rates, 2019-2029
Table China bath products market by product type, 2019-2029
Chart China bath products market by product type, CAGR historic and forecast, 2019-2029
Chart China bath products market by product type, 2019-2029
Table China bath products market by price range, 2019-2029
Chart China bath products market by price range, CAGR historic and forecast, 2019-2029
Chart China bath products market by price range, 2019-2029
Table China bath products market by gender, 2019-2029
Chart China bath products market by gender, CAGR historic and forecast, 2019-2029
Chart China bath products market by gender, 2019-2029
Table China bath products market by package type, 2019-2029
Chart China bath products market by package type, CAGR historic and forecast, 2019-2029
Chart China bath products market by package type, 2019-2029
Table China bath products market by distribution channel, 2019-2029
Chart China bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart China bath products market by distribution channel, 2019-2029
Table China bath products market share (%), by companies, 2019-2023
Chart China bath products market, by companies, 2023
Table China bath products market share (%), by brands, 2019-2023
Chart China bath products market, by brands, 2023
Table China – population (millions) and forecast
Table China – consumer price index (CPI) and forecast
Table China – gross domestic product and forecast
Table China bath products market: spend as a proportion of GDP (%)
Table China bath products market: consumption per capita (population)