Forecasted to grow at a moderate pace, the Brazil baby personal care products market size is expected to reach USD 2,921.0 million by 2030, up from USD 2,142.7 million in 2024, resulting in a CAGR of 5.3%. Brazil’s baby personal care market is fueled by a high birth rate and growing disposable incomes, which drive demand for both essential and premium baby care products. Additionally, the rise of organic and eco-friendly trends is influencing consumer choices in the sector.
Focused on delivering actionable insights, this report explores the Brazil baby personal care products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Market Segmentation
The following outlines the segmentation of the Brazil baby personal care products market:
Product type: baby toiletries, baby wipes & cotton, diaper creams & rash ointments, haircare products, skincare products, sun protection products, others
Price range: mass products, premium products
Distribution channel: supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
The baby personal care products market in Brazil is segmented based on product type, price range and distribution channel. By product type, the market is categorized into baby toiletries, baby wipes & cotton, diaper creams & rash ointments, haircare products, skincare products, sun protection products, and others. Price range segmentation includes mass products, and premium products. Distribution channel segments are categorized into supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
Key players dominating the baby personal care products market include Unilever PLC, The Procter & Gamble Company (P&G), Reckitt Benckiser Group plc (RB), Phisalia Produtos de Beleza LTDA, Ontex BVBA, Natura & Co, Kimberly-Clark Corporation, Kenvue Inc., Grupo Boticario, Ever Green Industria e Comercio Ltda., Eurofral Industria de Produtos Higienicos e Termoplasticos Ltda., Colgate-Palmolive Company, Clin Off do Brasil S/A, Cimed Industria De Medicamentos Ltda., Chimica Baruel Ltda, Casa Granado Laboratorios Farmacias e Drogarias S.A., Beiersdorf AG and Bayer AG.
This report delivers an in-depth examination of leading companies in the baby personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Baby Personal Care Products Market – Product Type Analysis
Brazil Baby Personal Care Products Market – Price Range Analysis
Brazil Baby Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Reckitt Benckiser Group plc (RB)
Phisalia Produtos de Beleza LTDA
Ontex BVBA
Natura & Co
Kimberly-Clark Corporation
Kenvue Inc.
Grupo Boticario
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Brazil Baby Personal Care Products Market 2020-2030
Chart Brazil Baby Personal Care Products Market, Net Growth, 2020-2030
Chart Brazil Baby Personal Care Products Market, Growth Rates, 2020-2030
Table Brazil Baby Personal Care Products Market by Product Type, 2020-2030
Chart Brazil Baby Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Baby Personal Care Products Market by Product Type, 2020-2030
Table Brazil Baby Personal Care Products Market by Price Range, 2020-2030
Chart Brazil Baby Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Brazil Baby Personal Care Products Market by Price Range, 2020-2030
Table Brazil Baby Personal Care Products Market by Distribution Channel, 2020-2030
Chart Brazil Baby Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Baby Personal Care Products Market by Distribution Channel, 2020-2030
Table Brazil Baby Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Brazil Baby Personal Care Products Market, by Companies, 2024
Table Brazil Baby Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Brazil Baby Personal Care Products Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Baby Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Brazil Baby Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
Reckitt Benckiser Group plc (RB)
Phisalia Produtos de Beleza LTDA
Ontex BVBA
Natura & Co
Kimberly-Clark Corporation
Kenvue Inc.
Grupo Boticario
Ever Green Industria e Comercio Ltda.
Eurofral Industria de Produtos Higienicos e Termoplasticos Ltda.
Colgate-Palmolive Company
Clin Off do Brasil S/A
Cimed Industria De Medicamentos Ltda.
Chimica Baruel Ltda
Casa Granado Laboratorios Farmacias e Drogarias S.A.
Beiersdorf AG
Bayer AG