Between 2025 and 2030, the US baby formula market is forecast to expand from USD 6.7 billion to USD 8.0 billion, implying a compound annual growth rate of 3.61%. This trajectory reflects a market that is gradually normalising after a period of pronounced disruption, shifting toward a phase defined less by acute volatility and more by incremental repair of core demand. As inflationary pressures have eased and supply conditions stabilised, availability has improved markedly, supported by the build-out of domestic production capacity and a more diversified import base. These adjustments have alleviated earlier shortages and tempered price pressures, allowing consumption to realign more closely with underlying birth trends.
On the demand side, however, growth remains constrained by a still-tight macroeconomic backdrop. Employment uncertainty, subdued real income growth and cautious consumer sentiment continue to shape household purchasing behaviour, reinforcing a strong focus on necessity and value rather than discretionary trade-up. In this environment, baby formula has demonstrated greater resilience than many adjacent infant food categories, reflecting its essential role when breastfeeding is not viable or sufficient. Market expansion is therefore being driven primarily by supply recovery, price stabilisation and competitive rebalancing, rather than a broad-based increase in consumption intensity.
Regulatory developments are also influencing market structure. Streamlined approval processes have lowered barriers to entry, encouraging a more diverse set of suppliers and gradually reducing the extreme concentration that previously characterised the category. While this has expanded product choice and improved supply security, it has also intensified competition, placing sustained pressure on incumbent players. At the same time, heightened consumer sensitivity to safety, reliability and transparency has reinforced the importance of trusted sourcing and consistent availability, favouring brands able to demonstrate operational robustness and regulatory compliance.
From a channel perspective, the maturity of omnichannel retail continues to support category stability. Well-developed online and mass-market distribution networks have enhanced accessibility and purchasing convenience, reinforcing baby formula’s central position within infant nutrition spending. Looking ahead, growth in the US market is expected to remain moderate and structurally driven, anchored in incremental value gains and competitive adjustment rather than a return to rapid expansion, with long-term performance closely tied to supply resilience, regulatory clarity and consumer trust.
This publication provides a data-intensive overview of the baby formula market in USA, updated as of 2025. Spanning a decade of analysis from 2020 through 2030, the report supports evidence-based evaluations of market evolution, category shifts, and macro-level influences.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The USA baby formula market is classified into the following segments:
Product type – e.g., standard infant formula, growing-up formula, special formulas
Form – e.g., liquid, powder
Packaging type – e.g., carton bottles, flexible packaging, metal cans and bottles, paper containers, plastic bottles
Distribution channel – e.g., e-commerce, hypermarkets, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the baby formula sector in USA, reflecting a mix of established brands and emerging competitors. Companies profiled include: Abbott Laboratories, Danone S.A., Nestle S.A., Perrigo Company PLC, Reckitt Benckiser Group plc (RB), The Hain Celestial Group, Inc., etc.
The report includes detailed market share analysis for major competitors across the total baby formula market, alongside segment-level insights covering infant formula, standard infant formula, growing-up formula and special formulas.
Market share analysis covered in the report:
USA infant formula market share
USA standard infant formula market share
USA growing-up formula market share
USA special formulas market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
USA Baby Formula Market – Product Type Analysis
USA Baby Formula Market – Form Analysis
USA Baby Formula Market – Packaging Type Analysis
USA Baby Formula Market – Distribution Channel Analysis
Company Shares Analysis
Abbott Laboratories
Danone S.A.
Nestle S.A.
Perrigo Company PLC
Reckitt Benckiser Group plc (RB)
The Hain Celestial Group, Inc.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table USA Baby Formula Market 2020-2030
Chart USA Baby Formula Market, Net Growth, 2020-2030
Chart USA Baby Formula Market, Growth Rates, 2020-2030
Table USA Baby Formula Market by Product Type, 2020-2030
Chart USA Baby Formula Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Baby Formula Market by Product Type, 2020-2030
Table USA Baby Formula Market by Form, 2020-2030
Chart USA Baby Formula Market by Form, CAGR Historic and Forecast, 2020-2030
Chart USA Baby Formula Market by Form, 2020-2030
Table USA Baby Formula Market by Packaging Type, 2020-2030
Chart USA Baby Formula Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart USA Baby Formula Market by Packaging Type, 2020-2030
Table USA Baby Formula Market by Distribution Channel, 2020-2030
Chart USA Baby Formula Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Baby Formula Market by Distribution Channel, 2020-2030
Table USA Baby Formula Market Share (%), by Companies, 2020-2025
Chart USA Baby Formula Market, by Companies, 2025
Table USA Baby Formula Market Share (%), by Brands, 2020-2025
Chart USA Baby Formula Market, by Brands, 2025
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Baby Formula Market: Spend as a Proportion of GDP (%)
Table USA Baby Formula Market: Consumption per Capita (Population)