Between 2025 and 2030, the Serbia baby formula market is expected to generate incremental value gains of USD 7.2 million, translating into a compound annual growth rate of close to 5.02%. This comparatively robust outlook reflects a market that continues to expand despite persistent demographic headwinds. While declining birth rates constrain the natural expansion of the consumer base, baby formula has maintained momentum through structural and behavioural shifts that support sustained demand.
Growth is increasingly underpinned by consumption upgrading and a more clearly tiered product landscape. As urbanisation advances and household routines become more time-constrained, baby formula is widely regarded as a stable, reliable and time-efficient feeding solution, particularly within mixed feeding practices. Manufacturers have responded with a broader and more differentiated offering, ranging from premium, functionally enhanced formulas to more affordable standard products, ensuring continued participation across income groups.
Rising parental awareness of infant nutrition and safety is further reinforcing demand. Greater emphasis on scientifically grounded formulations, ingredient transparency and targeted nutritional benefits has strengthened trust in baby formula as a professional nutrition solution. This has supported steady value growth, even as families remain attentive to budget management and price sensitivity.
Distribution dynamics are also contributing to market development. The expansion of modern retail formats and online channels has improved accessibility and price transparency, facilitating wider penetration and more consistent purchasing patterns. Overall, Serbia’s baby formula market is offsetting demographic constraints through convenience-driven demand, product differentiation and sustained reliance on professional nutrition, supporting a solid growth trajectory over the medium term.
Offering a deep dive into the baby formula industry in Serbia, this report – updated in 2025 – features market data from 2020 onward and projections to 2030. It equips professionals with actionable insights based on a robust data foundation for strategic assessment and planning.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Serbia baby formula market:
Product type – e.g., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – e.g., liquid, powder
Distribution channel – e.g., convenience stores, discounters, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the baby formula sector in Serbia, highlighting brand reach and competitive footprint. Notable participants include: Danone S.A., DMK Deutsches Milchkontor GmbH, HiPP GmbH & Company Vertrieb KG, Impamil d.o.o., Nestle S.A., United Pharmaceuticals S.A., etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Serbia Baby Formula Market – Product Type Analysis
Serbia Baby Formula Market – Form Analysis
Serbia Baby Formula Market – Distribution Channel Analysis
Company Shares Analysis
Danone S.A.
DMK Deutsches Milchkontor GmbH
HiPP GmbH & Company Vertrieb KG
Impamil d.o.o.
Nestle S.A.
United Pharmaceuticals S.A.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Serbia Baby Formula Market 2020-2030
Chart Serbia Baby Formula Market, Net Growth, 2020-2030
Chart Serbia Baby Formula Market, Growth Rates, 2020-2030
Table Serbia Baby Formula Market by Product Type, 2020-2030
Chart Serbia Baby Formula Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Serbia Baby Formula Market by Product Type, 2020-2030
Table Serbia Baby Formula Market by Form, 2020-2030
Chart Serbia Baby Formula Market by Form, CAGR Historic and Forecast, 2020-2030
Chart Serbia Baby Formula Market by Form, 2020-2030
Table Serbia Baby Formula Market by Distribution Channel, 2020-2030
Chart Serbia Baby Formula Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Serbia Baby Formula Market by Distribution Channel, 2020-2030
Table Serbia Baby Formula Market Share (%), by Companies, 2020-2025
Chart Serbia Baby Formula Market, by Companies, 2025
Table Serbia Baby Formula Market Share (%), by Brands, 2020-2025
Chart Serbia Baby Formula Market, by Brands, 2025
Table Serbia – Population (Millions) and Forecast
Table Serbia – Consumer Price Index (CPI) and Forecast
Table Serbia – Gross Domestic Product and Forecast
Table Serbia Baby Formula Market: Spend as a Proportion of GDP (%)
Table Serbia Baby Formula Market: Consumption per Capita (Population)