The Romania baby formula industry is expected to add USD 12.1 million in value by 2030, expanding at a compound annual growth rate of around 2.89% over the 2025–2030 period. This growth profile reflects a market that remains structurally resilient despite declining birth rates and elevated living costs. Baby formula continues to benefit from its essential role within infant nutrition, particularly in situations where breastfeeding is not feasible or requires supplementation.
Market performance is closely shaped by public health policy and the role of the medical system. Physician guidance and institutional frameworks play a central role in feeding decisions, reinforcing demand for formula as a medically endorsed solution. Public healthcare support for basic formula products has helped sustain broad usage, while also redirecting part of consumption away from the retail channel and influencing overall market structure.
At the same time, growth is increasingly concentrated in segments outside public support schemes. Follow-on and specialised formulas are more dependent on household purchasing power and health-driven demand, resulting in greater flexibility and stronger value dynamics. Rising parental awareness of issues such as prematurity, lactose intolerance and allergies, combined with medical recommendations, is lifting usage of specialised formulas and supporting higher unit values.
Overall, while breastfeeding promotion and demographic pressures continue to limit volume expansion, Romania’s baby formula market retains a solid foundation. Institutional demand, medical endorsement and the expansion of health-oriented specialised nutrition are expected to remain the key structural drivers underpinning steady value growth over the medium term.
Developed to support market planning and channel strategy, this data report maps out the baby formula market in Romania. With 2025 as its latest update point, it includes five years of historical data and six-year forecasts, helping teams align operations with future market realities.
What’s Inside the Report
Annual market size figures expressed in (Tons/RON/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Romania baby formula market is outlined below:
Product type – e.g., standard infant formula, follow-up formula, growing-up formula, special formulas
Packaging type – e.g., carton bottles, flexible packaging, metal cans and bottles, paper containers
Distribution channel – e.g., discounters, e-commerce, hypermarkets, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the baby formula market in Romania, highlighting dominant firms and brand-level movements. Companies profiled include: Danone S.A., DMK Deutsches Milchkontor GmbH, HiPP GmbH & Company Vertrieb KG, Holle Baby Food GmbH, Nestle S.A., Topfer GmbH, etc.
This report delivers comprehensive market share data for key players in the total baby formula market, complemented by segment-specific analysis for infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas categories.
Market share analysis covered in the report:
Romania infant formula market share
Romania standard infant formula market share
Romania follow-up formula market share
Romania growing-up formula market share
Romania special formulas market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Romania Baby Formula Market – Product Type Analysis
Romania Baby Formula Market – Packaging Type Analysis
Romania Baby Formula Market – Distribution Channel Analysis
Company Shares Analysis
Danone S.A.
DMK Deutsches Milchkontor GmbH
HiPP GmbH & Company Vertrieb KG
Holle Baby Food GmbH
Nestle S.A.
Topfer GmbH
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Romania Baby Formula Market 2020-2030
Chart Romania Baby Formula Market, Net Growth, 2020-2030
Chart Romania Baby Formula Market, Growth Rates, 2020-2030
Table Romania Baby Formula Market by Product Type, 2020-2030
Chart Romania Baby Formula Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Baby Formula Market by Product Type, 2020-2030
Table Romania Baby Formula Market by Packaging Type, 2020-2030
Chart Romania Baby Formula Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Baby Formula Market by Packaging Type, 2020-2030
Table Romania Baby Formula Market by Distribution Channel, 2020-2030
Chart Romania Baby Formula Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Romania Baby Formula Market by Distribution Channel, 2020-2030
Table Romania Baby Formula Market Share (%), by Companies, 2020-2025
Chart Romania Baby Formula Market, by Companies, 2025
Table Romania Baby Formula Market Share (%), by Brands, 2020-2025
Chart Romania Baby Formula Market, by Brands, 2025
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Baby Formula Market: Spend as a Proportion of GDP (%)
Table Romania Baby Formula Market: Consumption per Capita (Population)