Over the five-year period to 2030, the Netherlands baby formula market is projected to expand by USD 42.6 million in value, advancing at a compound annual growth rate of around 4.4%. This comparatively strong performance highlights a market that continues to deliver value growth despite persistently low birth rates. While demographic factors cap the expansion of the consumer base, baby formula retains a core, non-discretionary position within infant nutrition, allowing it to outperform other baby food categories.
Value growth is increasingly driven by a combination of price realisation and structural upgrading. Rising unit prices, partly reflecting cost pass-through, are being absorbed by the market as consumers migrate toward higher-quality and more premium offerings. To manage affordability pressures, manufacturers have adjusted pack sizes and unit cost structures, enabling households to control upfront spending while maintaining access to trusted products. These strategies have helped preserve demand resilience even amid broader price sensitivity.
Heightened awareness of food safety and health risks is further reshaping purchasing behaviour. Parents are placing greater weight on purity, organic credentials and ingredient safety, reinforcing the appeal of premium and organic formulas. Trust and perceived quality have become central to brand differentiation, supporting higher price points and contributing to the market’s value-led expansion.
Channel dynamics are also evolving in favour of online retail. E-commerce continues to gain importance due to its convenience, price transparency and suitability for delivering bulky, repeat-purchase items such as baby formula. Overall, the Dutch baby formula market is transitioning from volume-driven growth to a model centred on pricing power, quality perception and consumer trust, enabling sustained value expansion in a low-growth demographic environment.
Built for business leaders and market practitioners, this report explores the baby formula market in Netherlands through the lens of data-backed insight. Updated in 2025, it includes historical developments from 2020 onward and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
What’s Inside the Report
Annual market size figures expressed in (Tons/EUR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Netherlands baby formula market:
Product type – e.g., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – e.g., liquid, powder
Packaging type – e.g., carton bottles, flexible packaging, metal cans and bottles, paper containers, plastic bottles
Distribution channel – e.g., discounters, e-commerce, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the baby formula sector in Netherlands, with data on top-performing brands and consolidation trends. Key market participants include: Danone S.A., Hero AG, HiPP GmbH & Company Vertrieb KG, Inner Mongolia Yili Industrial Group Co., Ltd., Joannusmolen B.V., Nestle S.A., The Pure Goat Company B.V., etc.
Market share data is presented for top-performing companies in the overall baby formula sector, as well as for individual segments such as infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Netherlands infant formula market share
Netherlands standard infant formula market share
Netherlands follow-up formula market share
Netherlands growing-up formula market share
Netherlands special formulas market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Netherlands Baby Formula Market – Product Type Analysis
Netherlands Baby Formula Market – Form Analysis
Netherlands Baby Formula Market – Packaging Type Analysis
Netherlands Baby Formula Market – Distribution Channel Analysis
Company Shares Analysis
Danone S.A.
Hero AG
HiPP GmbH & Company Vertrieb KG
Inner Mongolia Yili Industrial Group Co., Ltd.
Joannusmolen B.V.
Nestle S.A.
The Pure Goat Company B.V.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Netherlands Baby Formula Market 2020-2030
Chart Netherlands Baby Formula Market, Net Growth, 2020-2030
Chart Netherlands Baby Formula Market, Growth Rates, 2020-2030
Table Netherlands Baby Formula Market by Product Type, 2020-2030
Chart Netherlands Baby Formula Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Netherlands Baby Formula Market by Product Type, 2020-2030
Table Netherlands Baby Formula Market by Form, 2020-2030
Chart Netherlands Baby Formula Market by Form, CAGR Historic and Forecast, 2020-2030
Chart Netherlands Baby Formula Market by Form, 2020-2030
Table Netherlands Baby Formula Market by Packaging Type, 2020-2030
Chart Netherlands Baby Formula Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Netherlands Baby Formula Market by Packaging Type, 2020-2030
Table Netherlands Baby Formula Market by Distribution Channel, 2020-2030
Chart Netherlands Baby Formula Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Netherlands Baby Formula Market by Distribution Channel, 2020-2030
Table Netherlands Baby Formula Market Share (%), by Companies, 2020-2025
Chart Netherlands Baby Formula Market, by Companies, 2025
Table Netherlands Baby Formula Market Share (%), by Brands, 2020-2025
Chart Netherlands Baby Formula Market, by Brands, 2025
Table Netherlands – Population (Millions) and Forecast
Table Netherlands – Consumer Price Index (CPI) and Forecast
Table Netherlands – Gross Domestic Product and Forecast
Table Netherlands Baby Formula Market: Spend as a Proportion of GDP (%)
Table Netherlands Baby Formula Market: Consumption per Capita (Population)