From 2025 to 2030, the Italy baby formula industry is projected to add USD 41.9 million in value, corresponding to a compound annual growth rate of just under 2.7%. This performance underscores the category’s relative resilience at a time when overall demand for baby food is under pressure. Structural headwinds, including persistently low birth rates, a rising preference for home-prepared feeding and heightened price sensitivity, continue to weigh on the broader infant nutrition landscape, yet baby formula remains one of the few segments able to sustain value growth.
The market’s stability is rooted in the indispensable role that formula plays in early-life nutrition and professional feeding regimes. As a core source of nutritional assurance, baby formula retains a solid demand base even as consumption patterns elsewhere soften. Growth is increasingly concentrated in specialised products, with functional formulas addressing allergies, digestive intolerance and other physiological sensitivities emerging as the most dynamic sub-segments. This trend reflects improving diagnostic awareness among parents and healthcare professionals, as well as a deeper understanding of individualised infant nutritional needs.
Pricing dynamics are also shaping consumption choices. With inflation easing and prices returning to more rational levels, powdered formulas continue to appeal strongly to price-conscious households due to their superior cost efficiency. This has helped stabilise volumes in the mass segment, even as premiumisation remains selective and focused on clearly differentiated functional benefits.
Overall, the Italian baby formula market is navigating demographic and behavioural constraints through a value-oriented and professionally driven growth model. By leveraging functional segmentation and reinforcing its role in essential infant nutrition, the category is mitigating the impact of population shifts and maintaining a comparatively steady development trajectory despite a challenging demand environment.
Updated in 2025, this authoritative report delivers accurate and up-to-date data on the baby formula sector in Italy. It includes historical figures from 2020 onward, coupled with projections through 2030, offering a well-rounded view of market size evolution and future growth outlook.
What’s Inside the Report
Annual market size figures expressed in (Tons/EUR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Italy baby formula market:
Product type – e.g., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – e.g., liquid, powder
Packaging type – e.g., carton bottles, flexible packaging, glass bottles, metal cans and bottles, paper containers, plastic bottles
Distribution channel – e.g., convenience stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the baby formula sector in Italy, highlighting brand reach and competitive footprint. Notable participants include: Danone S.A., DMK Deutsches Milchkontor GmbH, Granlatte Societa Cooperativa Agricola a R.l., HiPP GmbH & Company Vertrieb KG, Lactalis South Africa (Pty) Ltd., Nestle S.A., The Kraft Heinz Company, Unifarm S.p.A. – Unione Farmacisti Trentino-Alto Adige, United Pharmaceuticals S.A., etc.
This report provides market share data for leading players in the overall baby formula market, as well as in key segments including infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas.
Market share analysis covered in the report:
Italy infant formula market share
Italy standard infant formula market share
Italy follow-up formula market share
Italy growing-up formula market share
Italy special formulas market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Italy Baby Formula Market – Product Type Analysis
Italy Baby Formula Market – Form Analysis
Italy Baby Formula Market – Packaging Type Analysis
Italy Baby Formula Market – Distribution Channel Analysis
Company Shares Analysis
Danone S.A.
DMK Deutsches Milchkontor GmbH
Granlatte Societa Cooperativa Agricola a R.l.
HiPP GmbH & Company Vertrieb KG
Lactalis South Africa (Pty) Ltd.
Nestle S.A.
The Kraft Heinz Company
Unifarm S.p.A. – Unione Farmacisti Trentino-Alto Adige
United Pharmaceuticals S.A.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Italy Baby Formula Market 2020-2030
Chart Italy Baby Formula Market, Net Growth, 2020-2030
Chart Italy Baby Formula Market, Growth Rates, 2020-2030
Table Italy Baby Formula Market by Product Type, 2020-2030
Chart Italy Baby Formula Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Baby Formula Market by Product Type, 2020-2030
Table Italy Baby Formula Market by Form, 2020-2030
Chart Italy Baby Formula Market by Form, CAGR Historic and Forecast, 2020-2030
Chart Italy Baby Formula Market by Form, 2020-2030
Table Italy Baby Formula Market by Packaging Type, 2020-2030
Chart Italy Baby Formula Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Baby Formula Market by Packaging Type, 2020-2030
Table Italy Baby Formula Market by Distribution Channel, 2020-2030
Chart Italy Baby Formula Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Baby Formula Market by Distribution Channel, 2020-2030
Table Italy Baby Formula Market Share (%), by Companies, 2020-2025
Chart Italy Baby Formula Market, by Companies, 2025
Table Italy Baby Formula Market Share (%), by Brands, 2020-2025
Chart Italy Baby Formula Market, by Brands, 2025
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Baby Formula Market: Spend as a Proportion of GDP (%)
Table Italy Baby Formula Market: Consumption per Capita (Population)