The Israel baby formula market is projected to add USD 25.0 million in value over the next five years, implying an average annual growth rate of around 2.81% through 2030. Current growth is being driven predominantly by price effects rather than volume expansion, as retail values rise amid higher VAT, persistent inflation and escalating logistics and raw material costs. Disruptions linked to the Red Sea crisis have further constrained import routes, pushing up landed costs for formula products. As a result, consumers have become markedly more price sensitive, actively seeking promotions and more affordable options to manage mounting cost-of-living pressures.
Against this backdrop, category performance is increasingly uneven. Overall volume growth remains under pressure, but powdered special baby formula stands out as the most dynamic segment. Rising parental awareness of infant health issues, particularly lactose intolerance and allergy risks, is driving stronger demand for specialised formulas that are perceived as essential rather than discretionary. These products are increasingly positioned as optimal substitutes or complements to breastfeeding when health concerns arise, allowing them to outperform standard formulas despite higher price points.
Looking ahead, retail value sales are expected to continue trending upward, although volumes are likely to remain constrained by ongoing economic tightness and further cost inflation. The growing prevalence of allergies and digestive sensitivities will remain a key structural driver, sustaining demand for functional, health-oriented and organic formulations. Import challenges are also expected to persist, reinforcing a competitive advantage for domestic manufacturers that can avoid additional import-related costs and offer more competitively priced alternatives in a highly price-conscious market.
Channel dynamics are reinforcing these shifts. Health and beauty specialist retailers, particularly pharmacies, continue to dominate distribution, benefiting from their role as trusted sources of professional advice and from strong brand loyalty among parents. At the same time, e-commerce is emerging as the most dynamic channel, supported by rising consumer familiarity with specific products, demand for convenient and secure purchasing, and the growing appeal of online promotions. Overall, while household budgets remain under strain, sustained prioritisation of infant nutrition and health is expected to underpin continued value growth, with special formula retaining its relative resilience within Israel’s baby formula market.
This publication provides a data-intensive overview of the baby formula market in Israel, updated as of 2025. Spanning a decade of analysis from 2020 through 2030, the report supports evidence-based evaluations of market evolution, category shifts, and macro-level influences.
What’s Inside the Report
Annual market size figures expressed in (Tons/ILS/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Israel baby formula market is categorized into the following segments:
Product type – e.g., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – e.g., liquid, powder
Packaging type – e.g., carton bottles, metal cans and bottles, paper containers, plastic bottles
Distribution channel – e.g., discounters, e-commerce, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the baby formula market in Israel, highlighting dominant firms and brand-level movements. Companies profiled include: Abbott Laboratories, Danone S.A., Nestle S.A., etc.
This report provides market share data for leading players in the overall baby formula market, as well as in key segments including infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas.
Market share analysis covered in the report:
Israel infant formula market share
Israel standard infant formula market share
Israel follow-up formula market share
Israel growing-up formula market share
Israel special formulas market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Israel Baby Formula Market – Product Type Analysis
Israel Baby Formula Market – Form Analysis
Israel Baby Formula Market – Packaging Type Analysis
Israel Baby Formula Market – Distribution Channel Analysis
Company Shares Analysis
Abbott Laboratories
Danone S.A.
Nestle S.A.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Israel Baby Formula Market 2020-2030
Chart Israel Baby Formula Market, Net Growth, 2020-2030
Chart Israel Baby Formula Market, Growth Rates, 2020-2030
Table Israel Baby Formula Market by Product Type, 2020-2030
Chart Israel Baby Formula Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Israel Baby Formula Market by Product Type, 2020-2030
Table Israel Baby Formula Market by Form, 2020-2030
Chart Israel Baby Formula Market by Form, CAGR Historic and Forecast, 2020-2030
Chart Israel Baby Formula Market by Form, 2020-2030
Table Israel Baby Formula Market by Packaging Type, 2020-2030
Chart Israel Baby Formula Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Israel Baby Formula Market by Packaging Type, 2020-2030
Table Israel Baby Formula Market by Distribution Channel, 2020-2030
Chart Israel Baby Formula Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Israel Baby Formula Market by Distribution Channel, 2020-2030
Table Israel Baby Formula Market Share (%), by Companies, 2020-2025
Chart Israel Baby Formula Market, by Companies, 2025
Table Israel Baby Formula Market Share (%), by Brands, 2020-2025
Chart Israel Baby Formula Market, by Brands, 2025
Table Israel – Population (Millions) and Forecast
Table Israel – Consumer Price Index (CPI) and Forecast
Table Israel – Gross Domestic Product and Forecast
Table Israel Baby Formula Market: Spend as a Proportion of GDP (%)
Table Israel Baby Formula Market: Consumption per Capita (Population)