The Ireland baby formula market is expected to generate an additional USD 12.5 million in value between 2025 and 2030, expanding at a compound annual growth rate of close to 3.41%. This outlook reflects a market that remains comparatively resilient despite declining birth rates, supported by structural demand fundamentals rather than demographic expansion. Growth is increasingly underpinned by improved affordability and the category’s entrenched role in infant nutrition.
Historically elevated prices had placed notable pressure on household budgets and attracted regulatory scrutiny, dampening consumption and constraining market accessibility. As pricing has moderated and stabilised, affordability has improved, allowing previously deferred demand to re-emerge. This adjustment has reinforced the market’s demand base, particularly among cost-conscious households that had been most exposed to price volatility.
Ireland’s relatively low breastfeeding rates further support the ongoing relevance of baby formula within infant feeding practices. Standard and follow-on formulas continue to be widely regarded as safe and nutritionally complete alternatives, ensuring their central position in early-life nutrition. While parents are increasingly attentive to value for money, this heightened price awareness has translated more into disciplined purchasing than into reduced usage, given the essential nature of the category.
Overall, the Irish baby formula market is transitioning away from a high-price-led growth model toward a phase characterised by price normalisation and stable underlying demand. In a context of demographic pressure, this recalibration is enabling steady and sustainable value growth, anchored in affordability improvements and the non-discretionary nature of infant nutrition.
This market intelligence report presents structured, quantitative insights into the baby formula industry in Ireland. With a data timeline extending from 2020 to 2030, and last updated in 2025, it serves as a valuable tool for consultants, analysts, and planners conducting market feasibility assessments and demand forecasts.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Ireland baby formula market is categorized into the following segments:
Product type – e.g., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – e.g., liquid, powder
Packaging type – e.g., carton bottles, flexible packaging, metal cans and bottles, paper containers, plastic bottles
Distribution channel – e.g., convenience stores, discounters, e-commerce, hypermarkets, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the baby formula sector in Ireland, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Danone S.A., HiPP GmbH & Company Vertrieb KG, Holle Baby Food GmbH, Nestle S.A., Reckitt Benckiser Group plc (RB), etc.
This report delivers comprehensive market share data for key players in the total baby formula market, complemented by segment-specific analysis for infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas categories.
Market share analysis covered in the report:
Ireland infant formula market share
Ireland standard infant formula market share
Ireland follow-up formula market share
Ireland growing-up formula market share
Ireland special formulas market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Ireland Baby Formula Market – Product Type Analysis
Ireland Baby Formula Market – Form Analysis
Ireland Baby Formula Market – Packaging Type Analysis
Ireland Baby Formula Market – Distribution Channel Analysis
Company Shares Analysis
Danone S.A.
HiPP GmbH & Company Vertrieb KG
Holle Baby Food GmbH
Nestle S.A.
Reckitt Benckiser Group plc (RB)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Ireland Baby Formula Market 2020-2030
Chart Ireland Baby Formula Market, Net Growth, 2020-2030
Chart Ireland Baby Formula Market, Growth Rates, 2020-2030
Table Ireland Baby Formula Market by Product Type, 2020-2030
Chart Ireland Baby Formula Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Ireland Baby Formula Market by Product Type, 2020-2030
Table Ireland Baby Formula Market by Form, 2020-2030
Chart Ireland Baby Formula Market by Form, CAGR Historic and Forecast, 2020-2030
Chart Ireland Baby Formula Market by Form, 2020-2030
Table Ireland Baby Formula Market by Packaging Type, 2020-2030
Chart Ireland Baby Formula Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Ireland Baby Formula Market by Packaging Type, 2020-2030
Table Ireland Baby Formula Market by Distribution Channel, 2020-2030
Chart Ireland Baby Formula Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Ireland Baby Formula Market by Distribution Channel, 2020-2030
Table Ireland Baby Formula Market Share (%), by Companies, 2020-2025
Chart Ireland Baby Formula Market, by Companies, 2025
Table Ireland Baby Formula Market Share (%), by Brands, 2020-2025
Chart Ireland Baby Formula Market, by Brands, 2025
Table Ireland – Population (Millions) and Forecast
Table Ireland – Consumer Price Index (CPI) and Forecast
Table Ireland – Gross Domestic Product and Forecast
Table Ireland Baby Formula Market: Spend as a Proportion of GDP (%)
Table Ireland Baby Formula Market: Consumption per Capita (Population)