The Asia Pacific baby formula market, valued at an estimated USD 31.8 billion in 2025, is expected to expand only marginally through 2030, with a subdued compound annual growth rate of 0.7%. This headline deceleration largely reflects persistent structural pressure from declining birth rates across many markets. Beneath the surface, however, the category continues to display value-led resilience. Rising urbanisation, an expanding middle class, higher female labour participation and parents’ strong willingness to prioritise early-life nutrition are collectively cushioning demand, allowing value sales to remain broadly stable and, in selected markets, to continue growing despite demographic headwinds.
Category dynamics are increasingly shaped by premiumisation rather than volume expansion. Standard and growing-up powdered formulas continue to account for the largest share of value sales, but the most dynamic growth is concentrated in special and functional formulas. Products positioned around immunity, digestive health, cognitive development, hypoallergenic needs or specific nutritional gaps are outperforming the broader market, supported by rising awareness of ingredients that more closely replicate breast milk, such as HMOs, prebiotics, DHA and OPO. Parents across the region are demonstrating a greater willingness to pay for clearly differentiated, science-backed propositions, reinforcing a shift toward higher unit prices and more premium product mixes.
Convenience and health orientation are acting as parallel demand drivers. The spread of dual-income households is increasing reliance on ready-to-use, easy-to-prepare and portable formats, particularly for night-time feeding, travel and out-of-home occasions. At the same time, health consciousness is deepening, with parents showing stronger preference for organic, clean-label formulas free from added sugar, preservatives or artificial ingredients, and placing greater emphasis on long-term developmental outcomes rather than short-term weight gain. Liquid formula remains niche in most Asia Pacific markets, often displaced by powdered formats combined with portable containers that better align with local usage habits.
Distribution is undergoing rapid modernisation and digitalisation. Supermarkets, hypermarkets and mother-and-baby specialist stores continue to anchor sales through trust, professional advice and one-stop shopping convenience. E-commerce, however, is the fastest-growing channel, driven by official flagship stores, rapid delivery, subscription models and exclusive online promotions. Social commerce, supported by key opinion leaders, medical professionals and user reviews, is playing an increasingly important role in education and trust-building, particularly in urban, higher-income segments. Looking ahead, overall market growth is likely to remain muted in volume terms, but value performance should hold up as brands focus on formulation innovation, transparency, premium positioning and tiered portfolios. In a region defined by “fewer children, higher spend per child”, premiumisation, functional nutrition and digital engagement are set to remain the core structural drivers shaping the Asia Pacific baby formula market.
This up-to-date report presents a quantitative breakdown of the baby formula sector in Asia Pacific. Updated in 2025, it covers historical performance from 2020 onward and forecasts through 2030. Users can access key figures, segment details, and future trajectories in one concise source.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Asia Pacific baby formula market is classified into the following segments:
Product type – e.g., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – e.g., liquid, powder
Packaging type – e.g., carton bottles, flexible packaging, metal cans and bottles, paper containers, plastic bottles
Distribution channel – e.g., e-commerce, hypermarkets, small grocery stores, supermarkets, others
Country – e.g., Australia, China, India, Indonesia, Japan, Philippines, Vietnam, Thailand, South Korea, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Asia Pacific baby formula market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Abbott Laboratories, Asahi Group Holdings, Ltd., China Feihe Limited, China Mengniu Dairy Company Limited, Danone S.A., Ezaki Glico Co., Ltd., Fonterra Co-operative Group Limited, Hangzhou Beingmate Group Co., Ltd., Health & Happiness Group International Holdings Ltd. (H&H Group), Heilongjiang Wondersun Dairy Co., Ltd., HiPP GmbH & Company Vertrieb KG, Inner Mongolia Yili Industrial Group Co., Ltd., Mead Johnson (Guangzhou) Ltd., Megmilk Snow Brand Co., Ltd., Meiji Holdings Co., Ltd., Morinaga Milk Industry Co., Ltd., Namyang Dairy Products Co., Ltd., Nestle S.A., Nutifood Nutrition Food JSC, PT Tempo Scan Pacific Tbk, Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., Shijiazhuang Junlebao Dairy Co., Ltd., Synutra Inc., The a2 Milk Company Limited, Vietnam Dairy Products Joint Stock Company (Vinamilk), Wissun Group, etc.
This report provides market share data for leading players in the overall baby formula market, as well as in key segments including infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas.
Market share analysis covered in the report:
Asia Pacific infant formula market share
Asia Pacific standard infant formula market share
Asia Pacific follow-up formula market share
Asia Pacific growing-up formula market share
Asia Pacific special formulas market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Asia Pacific Baby Formula Market – Product Type Analysis
Asia Pacific Baby Formula Market – Form Analysis
Asia Pacific Baby Formula Market – Packaging Type Analysis
Asia Pacific Baby Formula Market – Distribution Channel Analysis
Asia Pacific Baby Formula Market – Country Analysis
Company Shares Analysis
Abbott Laboratories
Asahi Group Holdings, Ltd.
China Feihe Limited
China Mengniu Dairy Company Limited
Danone S.A.
Ezaki Glico Co., Ltd.
Fonterra Co-operative Group Limited
Hangzhou Beingmate Group Co., Ltd.
Health & Happiness Group International Holdings Ltd. (H&H Group)
Heilongjiang Wondersun Dairy Co., Ltd.
HiPP GmbH & Company Vertrieb KG
Inner Mongolia Yili Industrial Group Co., Ltd.
Mead Johnson (Guangzhou) Ltd.
Megmilk Snow Brand Co., Ltd.
Meiji Holdings Co., Ltd.
Morinaga Milk Industry Co., Ltd.
Namyang Dairy Products Co., Ltd.
Nestle S.A.
Nutifood Nutrition Food JSC
PT Tempo Scan Pacific Tbk
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Shijiazhuang Junlebao Dairy Co., Ltd.
Synutra Inc.
The a2 Milk Company Limited
Vietnam Dairy Products Joint Stock Company (Vinamilk)
Wissun Group
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Asia Pacific Baby Formula Market 2020-2030
Chart Asia Pacific Baby Formula Market, Net Growth, 2020-2030
Chart Asia Pacific Baby Formula Market, Growth Rates, 2020-2030
Table Asia Pacific Baby Formula Market by Product Type, 2020-2030
Chart Asia Pacific Baby Formula Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Baby Formula Market by Product Type, 2020-2030
Table Asia Pacific Baby Formula Market by Form, 2020-2030
Chart Asia Pacific Baby Formula Market by Form, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Baby Formula Market by Form, 2020-2030
Table Asia Pacific Baby Formula Market by Packaging Type, 2020-2030
Chart Asia Pacific Baby Formula Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Baby Formula Market by Packaging Type, 2020-2030
Table Asia Pacific Baby Formula Market by Distribution Channel, 2020-2030
Chart Asia Pacific Baby Formula Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Baby Formula Market by Distribution Channel, 2020-2030
Table Asia Pacific Baby Formula Market by Country, 2020-2030
Chart Asia Pacific Baby Formula Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Baby Formula Market by Country, 2020-2030
Table Asia Pacific Baby Formula Market Share (%), by Companies, 2020-2025
Chart Asia Pacific Baby Formula Market, by Companies, 2025
Table Asia Pacific Baby Formula Market Share (%), by Brands, 2020-2025
Chart Asia Pacific Baby Formula Market, by Brands, 2025
Table Asia Pacific – Population (Millions) and Forecast
Table Asia Pacific – Consumer Price Index (CPI) and Forecast
Table Asia Pacific – Gross Domestic Product and Forecast
Table Asia Pacific Baby Formula Market: Spend as a Proportion of GDP (%)
Table Asia Pacific Baby Formula Market: Consumption per Capita (Population)