Market Overview

In 2023, the baby diapers market in Nigeria stood at USD 829 million. Recording a CAGR of 16.2% from 2024 to 2029, the worth is projected to reach ~USD 2,036 million by 2029, according to the latest market data. The nation’s continued urbanization has substantially grown the disposable diaper segment. As citizens migrate to cities seeking work, per capita incomes across urban centers have markedly increased. Correspondingly, dependence on convenience products amenable to domestic responsibilities has increased amongst urban consumers. Disposables’ facile usage requiring minimal time versus cloth has seen surging adoption from dual-income middle-class nuclear families in densely populated towns.

Further enabling growth is females’ rapid incorporation in the workforce over generations. As sociocultural shifts motivate more women to balance parenting and careers, easy-to-use diapering products efficiently aiding infant care alongside professional duties have become staples. Disposables needing little prep or cleaning suit compact time budgets characteristic of modern dual-income parenting.

Additionally, swelling ranks of upwardly mobile educated citizens creating middle-class families in cities constitute prospects. As aggregate national middle-class share expands characterized by nuclear configurations centered on one to two children, disposable demand shall likely set new highs given population-level lifestyle permanence transforming parental demands in this competitive domain.

The report provides a comprehensive overview of the Nigeria baby diapers industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, size, and retail channel. By examining these aspects, the report offers valuable insights into the potential of the baby diapers industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the baby diapers industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The baby diapers market in Nigeria is segmented as below:
Product type: diaper pants, and taped diapers
Size: newborn (2-5kg), medium (6-10kg), and junior (11+kg)
Retail channel: grocery stores, specialty stores, and others

The Nigeria baby diapers market is segmented on the basis of product type, size, and retail channel. On the basis of product type, the baby diapers market in Nigeria has been segmented into diaper pants, and taped diapers. By size, the baby diapers market in Nigeria has been segmented into newborn (2-5kg), medium (6-10kg), and junior (11+kg). Based on retail channel, the baby diapers market in Nigeria is categorized into grocery stores, specialty stores, and others.

Competitive Landscape

The Nigeria baby diapers market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Wemy Industries Limited, The Procter & Gamble Company (P&G), Quanzhou Jiamei Hygiene Co. Ltd., Kimberly-Clark Corporation, Hayat Holding A.S., BORDAR Group (KISSKIDS), Angel Commodities.

The report is an indispensable tool for companies and organizations operating in the baby diapers industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the baby diapers market.

Why Buy This Report?

Provide statistical data or estimations for the Nigeria baby diapers market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the baby diapers market in Nigeria
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the baby diapers market in Nigeria looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Nigeria Baby Diapers Market – Product Type Analysis
3.1 Diaper pants
3.2 Taped diapers
4. Nigeria Baby Diapers Market – Size Analysis
4.1 Newborn (2-5kg)
4.2 Medium (6-10kg)
4.3 Junior (11+kg)
5. Nigeria Baby Diapers Market – Retail Channel Analysis
5.1 Grocery stores
5.2 Specialty stores
5.3 Others
6. Company Profiles
6.1 Wemy Industries Limited
6.2 The Procter & Gamble Company (P&G)
6.3 Quanzhou Jiamei Hygiene Co., Ltd.
6.4 Kimberly-Clark Corporation
6.5 Hayat Holding A.S.
6.6 BORDAR Group (KISSKIDS)
6.7 Angel Commodities
DISCLAIMER

Companies Mentioned

Wemy Industries Limited
The Procter & Gamble Company (P&G)
Quanzhou Jiamei Hygiene Co., Ltd.
Kimberly-Clark Corporation
Hayat Holding A.S.
BORDAR Group (KISSKIDS)
Angel Commodities