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APAC Manual Cleaning Mops Market - Outlook and Forecast 2023-2028
The APAC manual cleaning mops market experienced a substantial growth rate, reaching a value of $890.4 million in 2022. It is projected to further expand to $1,120.4 million by 2028, with a compound annual growth rate (CAGR) of 3.90%. This growth can be attributed to the increasing awareness of hygiene practices among individuals and the rising number of housing units in the region. Notably, people in the APAC region spend approximately 90% of their average time indoors, leading to an increased need for cleaning activities.
A manual cleaning mop is a tool consisting of a handle attached to a sponge or loose strings. It is primarily used to clean floors, walls, and other surfaces by effectively removing dust and dirt. Mop heads are made from various materials, including microfiber, sponge, and cotton. The market offers a wide range of manual cleaning mops to cater to different needs.
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USD 890.4 million in 2021
Usage, Product, End-User, Distribution Channel, and Region
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During the COVID-19 pandemic, the APAC region faced significant health challenges, marked by a rise in infectious and allergic diseases. As a result, there was a growing emphasis on regular floor and surface cleaning to maintain daily hygiene. The pandemic has heightened awareness regarding the importance of maintaining cleanliness and hygiene, fostering a positive impact on the demand for manual cleaning mops. This trend is expected to persist and drive the market’s growth across the APAC region during the forecast period.
The market is segmented based on various factors, including usage, product, end-user, distribution channel, and region.
Segmentation by Usage
Segmentation by Product
Segmentation by End-User
Segmentation by Distribution Channel
Supermarkets & Hypermarkets
Segmentation by Region
The dominance of the wet mop segment in the APAC manual cleaning mops market is evident, as it accounted for the highest market share of 67.94% in 2022. This significant share can be attributed to several factors, including the continuous growth of the cleaning industry and the increasing awareness regarding hygiene practices. Moreover, the rise in commercial and residential construction projects has resulted in a higher demand for cleaning tools, particularly wet mops. Additionally, emerging countries like China, Japan, and Indonesia have experienced significant growth in disposable income from 2019 to 2022. Consequently, there has been an increased demand for floor cleaning tools in the APAC region, leading to a surge in the market for wet mops.
In terms of product type, the wet mop segment continues to dominate the market, accounting for the highest market share of 37.70% in 2022. This dominance can be attributed to the growing demand for innovative microfiber-based mops, which offer efficient floor cleaning. With the rapid industrialization in APAC, especially in emerging countries like China and India, the demand for looped-end mops has increased. This is primarily due to their ability to clean larger areas and save time and costs. Additionally, looped-end mops are durable, easy to clean, and have a longer usage life, making them a preferred choice for businesses in the region.
The residential segment holds the largest market share among end-user segments, accounting for 53.19% in 2022. The increasing awareness of hygiene and cleanliness has been a key driver for the segment’s growth. Moreover, with the rise in disposable incomes in APAC countries, there has been a significant increase in the number of housing units, which has further fueled the demand for manual cleaning mops in the market. For example, in the Philippines, the number of housing units increased by approximately 14% between 2015 and 2020. Among residential users, spin mops, particularly those made with microfiber, are highly popular due to their effective dust absorption capabilities.
The distribution channel segment is dominated by supermarkets and hypermarkets, which accounted for the highest market share of 33.91% in 2022. This growth can be attributed to the increasing number of supermarkets and hypermarkets, driven by changing consumer preferences and their desire to experience products before making a purchase. In India, for instance, there has been a significant increase in the number of supermarket chains, with leading brands like More retail planning to open over 300 supermarkets by 2024. Consumers are willing to pay a premium for high-quality manual cleaning mops, which are readily available in various types and brands at supermarkets and hypermarkets. While this distribution channel requires substantial investment, it allows for the storage and offering of mops at discounted prices, further attracting customers.
The competitive landscape in the manual cleaning mops market in APAC is currently becoming increasingly competitive, with global players presenting a wide array of products. Numerous companies are consistently investing in research and development (R&D) endeavors to introduce new and innovative products that cater to the needs of their customers.
Key companies profiled in this report include 3M, Freudenberg & Co. KG, Jiaxing Jackson Travel Products Co., Ltd., Sichuan HongChang Plastics Industrial Co., Ltd, TOPOTO, Berkshire Corporation, Bona AB, CELLO, CHHABRA BARTAN STORE (CBS), Crystal Cook N Serve Product Pvt. Ltd., Esquire, Hamilton Housewares Pvt. Ltd., NINGBTOPLEADER IMP. & EXP., LTD., Pigeon Corporation, Reckitt Benckiser Group plc, Ruijie Housewares Co., Ltd., Shanghai Setbest Products Co., Ltd., TTK Prestige Ltd., U.P.C.P PVT LTD.
Key Questions Answered
What is the size of the manual cleaning mops market in APAC?
What are the current trends observed in the manual cleaning mops market in APAC?
In which specific areas should manufacturing companies invest to ensure sustainability in the manual cleaning mops market in APAC?
Which country in APAC holds the largest market share in the manual cleaning mops industry?
Which end-user segment offers the most significant business opportunities in the manual cleaning mops market in APAC?
How many companies are currently operating in the manual cleaning mops market in APAC?